Marketstar
Encyclopedia
MarketStar is a part of the Diversified Agency Services (DAS) division of Omnicom Group
Inc. (NYSE: OMC). Omnicom is a global advertising, marketing and corporate communications company. Omnicom’s branded networks and specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to more than 5,000 clients in more than 100 countries.
MarketStar was incorporated in 1988 when founder Alan Hall pioneered the concept of outsourcing
sales and marketing, specifically targeted toward emerging technology companies. MarketStar has approximately 2,500 employees worldwide serving clients in more than 20 countries on six different continents.
MarketStar is headquartered in Ogden, Utah
, USA.
Dave Treadway, president and CEO since 2003, is responsible for the strategic and operational leadership of MarketStar. Under Treadway's direction, MarketStar has accelerated investments in thought-based leadership, including market analysis.
Alan Hall currently serves as company chairman.
MarketStar represents several Fortune 500 companies, including Google
, Hewlett Packard (14), Verizon Communications
(17), Microsoft
(44), and Cisco Systems
(71).
Omnicom Group
Omnicom Group is a holding company whose agencies provide marketing and communications services in the disciplines of advertising, customer relationship management , strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and...
Inc. (NYSE: OMC). Omnicom is a global advertising, marketing and corporate communications company. Omnicom’s branded networks and specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to more than 5,000 clients in more than 100 countries.
MarketStar was incorporated in 1988 when founder Alan Hall pioneered the concept of outsourcing
Outsourcing
Outsourcing is the process of contracting a business function to someone else.-Overview:The term outsourcing is used inconsistently but usually involves the contracting out of a business function - commonly one previously performed in-house - to an external provider...
sales and marketing, specifically targeted toward emerging technology companies. MarketStar has approximately 2,500 employees worldwide serving clients in more than 20 countries on six different continents.
MarketStar is headquartered in Ogden, Utah
Ogden, Utah
Ogden is a city in Weber County, Utah, United States. Ogden serves as the county seat of Weber County. The population was 82,825 according to the 2010 Census. The city served as a major railway hub through much of its history, and still handles a great deal of freight rail traffic which makes it a...
, USA.
Dave Treadway, president and CEO since 2003, is responsible for the strategic and operational leadership of MarketStar. Under Treadway's direction, MarketStar has accelerated investments in thought-based leadership, including market analysis.
Alan Hall currently serves as company chairman.
MarketStar represents several Fortune 500 companies, including Google
Google
Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program...
, Hewlett Packard (14), Verizon Communications
Verizon Communications
Verizon Communications Inc. is a global broadband and telecommunications company and a component of the Dow Jones Industrial Average...
(17), Microsoft
Microsoft
Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...
(44), and Cisco Systems
Cisco Systems
Cisco Systems, Inc. is an American multinational corporation headquartered in San Jose, California, United States, that designs and sells consumer electronics, networking, voice, and communications technology and services. Cisco has more than 70,000 employees and annual revenue of US$...
(71).
Staff
According to the firm's website, its leadership is composed of: http://www.marketstar.com/info/management- Alan Hall, Founder & Chairman http://www.marketstar.com/about/management/ahall
- Dave Treadway, President & CEO http://www.americanexecutive.com/index.php?option=com_content&task=view&id=6988 http://www.marketstar.com/info/management/dtreadway
- Aaron Hall, COO http://www.marketstar.com/info/management/aaronhall
- EJ Harris, CFO http://www.marketstar.com/info/management/ejharris
- Julie Simmons, CIO http://www.marketstar.com/info/management/jsimmons
- Dave Forsberg, EVP Business Development http://www.marketstar.com/info/management/dforsberg
- Brian Buck, EVP Retail Strategy, Insights and Emerging Solutions
- Kyle Diercks, VP Events and Alternative Retail Strategy http://www.marketstar.com/about/management/kdiercks
- Craig Jarman, VP Strategic Retail Accounts http://www.marketstar.com/info/management/cjarman
- Chris May, VP Channel Development http://www.marketstar.com/about/management/cmay
- Rocco Tricarico, VP Strategic Retail Accounts http://www.marketstar.com/info/management/rtricarico
- Darin Hunsaker, VP Retail Client Services http://www.marketstar.com/info/management/dhunsaker
- Karen King, VP Human Resource Development http://www.marketstar.com/info/management/kking
- Scott Lucas, VP Corporate Operations http://www.marketstar.com/about/management/slucas
- Lee Wells, VP Business-to-Business Client Services http://www.marketstar.com/info/management/lwells
- Michelle Gunter, VP and General Manager of MarketStar HP Program http://www.marketstar.com/info/management/mgunter
- Paul Stout, VP and General Manager of MarketStar Cisco Program http://www.marketstar.com/info/management/pstout
Clients
MarketStar clients include: http://www.marketstar.com/index.asp- Hewlett-Packard Company
- PalmPalmPalm may refer to :* Palm, the central region of the front of the hand, see Hand#Human anatomy or metacarpus.-People:* August Palm , Swedish socialist activist* Conny Palm, , Swedish electrical engineer and statistician...
- Intel
- HTCHTC-Companies:*HTC Corporation, a Taiwanese manufacturer of handheld devices*Harrisonville Telephone Company, a telephone company in Waterloo, Illinois*Horry Telephone Cooperative, a telephone cooperative in Horry County, South Carolina...
- CiscoCiscoCisco may refer to:Companies:*Cisco Systems, a computer networking company* Certis CISCO, corporatised entity of the former Commercial and Industrial Security Corporation in Singapore...
- Whirlpool
- SonySony, commonly referred to as Sony, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan and the world's fifth largest media conglomerate measured by revenues....
- SonyEricsson
- Juniper NetworksJuniper NetworksJuniper Networks is an information technology and computer networking products multinational company, founded in 1996. It is head quartered in Sunnyvale, California, USA. The company designs and sells high-performance Internet Protocol network products and services...
- Verizon
- LGLGLG may refer to:*LG Corp., a South Korean electronics and petrochemicals conglomerate*LG Electronics, an affiliate of the South Korean LG Group which produces electronic products* Lawrence Graham, a London headquartered firm of business lawyers...
- Canon
- NetApp
- NetgearNetgearNetgear is a U.S. manufacturer of computer networking equipment and other computer hardware....
- MicrosoftMicrosoftMicrosoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...
- MotorolaMotorolaMotorola, Inc. was an American multinational telecommunications company based in Schaumburg, Illinois, which was eventually divided into two independent public companies, Motorola Mobility and Motorola Solutions on January 4, 2011, after losing $4.3 billion from 2007 to 2009...
- NvidiaNVIDIANvidia is an American global technology company based in Santa Clara, California. Nvidia is best known for its graphics processors . Nvidia and chief rival AMD Graphics Techonologies have dominated the high performance GPU market, pushing other manufacturers to smaller, niche roles...
- Research In MotionResearch In MotionResearch In Motion Limited or RIM is a Canadian multinational telecommunications company headquartered in Waterloo, Ontario, Canada that designs, manufactures and markets wireless solutions for the worldwide mobile communications market...
- VMwareVMwareVMware, Inc. is a company providing virtualization software founded in 1998 and based in Palo Alto, California, USA. The company was acquired by EMC Corporation in 2004, and operates as a separate software subsidiary ....
- Extreme NetworksExtreme NetworksExtreme Networks, founded in 1996, is a publicly listed company that designs, builds, and installs Ethernet network solutions for enterprise and Carrier Class networks.-Corporate History:Extreme Networks is located in Santa Clara, California...
- APC
- LogitechLogitechLogitech International S.A. is a global provider of personal peripherals for computers and other digital platforms headquartered in Romanel-sur-Morges, Switzerland. The company develops and markets products like peripheral devices for PCs, including keyboards, mice, microphones, game controllers...
- NetApp