Marketing Executives Network Group
Encyclopedia
The Marketing Executives Networking Group (MENG) is a non-profit professional association established in 1995 for small business
, consultant
, corporate executive-level marketing
managers in leadership
roles at companies and non-profit organizations across many diverse industries and areas of marketing expertise.
board of directors
and currently has fourteen (14) local chapters in major cities in the continental United States
. Local chapters provide a regional and local forum and opportunity for members to meet, engage and network with other executive-level marketing professionals. A web based forum also provides an exchange point for special interest group
s to discuss category-specific news and exchange ideas. Newer forms of social media are also utilized including LinkedIn (with over 1200 members) and Twitter
and BtoBonline.com. This survey has been produced and published by MENG, along with since 2007. Its findings are often cited as references in digital media
and print
.
The group also partners with others on topics and factors affecting the marketing profession including employment
prospects, job satisfaction
and executive compensation
. The Economist (print and online). Pace University, and PM Network (the monthly magazine of the Project Management Institute
) referenced MENG research and its leadership position in the area of augmenting and accelerating traditional market reserarch with a new methodology called open innovation
and crowdsourcing
.
Small business
A small business is a business that is privately owned and operated, with a small number of employees and relatively low volume of sales. Small businesses are normally privately owned corporations, partnerships, or sole proprietorships...
, consultant
Consultant
A consultant is a professional who provides professional or expert advice in a particular area such as management, accountancy, the environment, entertainment, technology, law , human resources, marketing, emergency management, food production, medicine, finance, life management, economics, public...
, corporate executive-level marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
managers in leadership
Leadership
Leadership has been described as the “process of social influence in which one person can enlist the aid and support of others in the accomplishment of a common task". Other in-depth definitions of leadership have also emerged.-Theories:...
roles at companies and non-profit organizations across many diverse industries and areas of marketing expertise.
Membership
Members are a diverse group from a variety of industries with a focus on marketing. Members are typically:- currently hold, or have held the position of vice president, senior vice president, chief marketing officer, chief operating officer ir president
- Currently 84% have Fortune 500Fortune 500The Fortune 500 is an annual list compiled and published by Fortune magazine that ranks the top 500 U.S. closely held and public corporations as ranked by their gross revenue after adjustments made by Fortune to exclude the impact of excise taxes companies collect. The list includes publicly and...
experience - 70% have graduate or post-graduate degrees
- Over 50% of members with graduate and post-graduate degrees received them from top-20 Business Schools
- Over 21% of members have attended an Ivy LeagueIvy LeagueThe Ivy League is an athletic conference comprising eight private institutions of higher education in the Northeastern United States. The conference name is also commonly used to refer to those eight schools as a group...
school
Structure
The organization consists of a governanceGovernance
Governance is the act of governing. It relates to decisions that define expectations, grant power, or verify performance. It consists of either a separate process or part of management or leadership processes...
board of directors
Board of directors
A board of directors is a body of elected or appointed members who jointly oversee the activities of a company or organization. Other names include board of governors, board of managers, board of regents, board of trustees, and board of visitors...
and currently has fourteen (14) local chapters in major cities in the continental United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
. Local chapters provide a regional and local forum and opportunity for members to meet, engage and network with other executive-level marketing professionals. A web based forum also provides an exchange point for special interest group
Special Interest Group
A Special Interest Group is a community with an interest in advancing a specific area of knowledge, learning or technology where members cooperate to effect or to produce solutions within their particular field, and may communicate, meet, and organize conferences...
s to discuss category-specific news and exchange ideas. Newer forms of social media are also utilized including LinkedIn (with over 1200 members) and Twitter
Service
Members contribute to their industries through textbooks and other books they have authored and white papers as well. The group also provides outreach through a distinguished lecturer series program and speakers bereu on a variety of marketing topics. A comprehensive online training program in the form of The MENG Webinar Series is offered. Past and current topics have included: Social Media University, Marketing Masters, Career Maximization, and Innovation.Research and Education
The organization is perhaps best known for its research including the annual Marketing Trends Survey which captures marketing leaders' perspectives on the coming year and published in leading marketing trade journals such as Crain Communications' Advertising AgeAdvertising Age
Advertising Age is a magazine, delivering news, analysis and data on marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930...
and BtoBonline.com. This survey has been produced and published by MENG, along with since 2007. Its findings are often cited as references in digital media
Digital media
Digital media is a form of electronic media where data is stored in digital form. It can refer to the technical aspect of storage and transmission Digital media is a form of electronic media where data is stored in digital (as opposed to analog) form. It can refer to the technical aspect of...
and print
Printing
Printing is a process for reproducing text and image, typically with ink on paper using a printing press. It is often carried out as a large-scale industrial process, and is an essential part of publishing and transaction printing....
.
The group also partners with others on topics and factors affecting the marketing profession including employment
Employment
Employment is a contract between two parties, one being the employer and the other being the employee. An employee may be defined as:- Employee :...
prospects, job satisfaction
Job satisfaction
Job satisfaction describes how content an individual is with his /her job. The happier people are within their job, the more satisfied they are said to be. Job satisfaction is not the same as motivation or aptitude, although it is clearly linked...
and executive compensation
Executive compensation
Executive pay is financial compensation received by an officer of a firm, often as a mixture of salary, bonuses, shares of and/or call options on the company stock, etc. Over the past three decades, executive pay has risen dramatically beyond the rising levels of an average worker's wage...
. The Economist (print and online). Pace University, and PM Network (the monthly magazine of the Project Management Institute
Project Management Institute
The Project Management Institute is a not-for-profit professional organization for the project management profession with the purpose of advancing project management.- Overview :...
) referenced MENG research and its leadership position in the area of augmenting and accelerating traditional market reserarch with a new methodology called open innovation
Open Innovation
Although the idea and discussion about some consequences date back at least to the 60s, open innovation is a term promoted by Henry Chesbrough, a professor and executive director at the Center for Open Innovation at the University of California, Berkeley, in his book Open Innovation: The new...
and crowdsourcing
Crowdsourcing
Crowdsourcing is the act of sourcing tasks traditionally performed by specific individuals to a group of people or community through an open call....
.
Honors and awards
The organization is the official marketing partner of the 2009 Edison Best New Product Awards for innovation and advancement in products and services. The first recipients under the new partnership were awarded on 1 April 2009 in a variety of categories and industries.See also
- American Marketing AssociationAmerican Marketing AssociationThe American Marketing Association is a professional association for marketers. As of 2008 it had approximately 40,000 members. There are 76 professional chapters and 250 collegiate chapters across the United States....
- Business Marketing AssociationBusiness Marketing AssociationThe Business Marketing Association is a professional association, and the world's premier community devoted exclusively to advancing the business-to-business marketing profession. BMA connects members with the kind of knowledge, people and programs that make achieving their b2b company objectives...
- Direct Marketing AssociationDirect Marketing AssociationDirect Marketing Associations are national trade organizations that seek to advance all forms of direct marketing.- International Federation of Direct Marketing Associations :...