MTV International
Encyclopedia
MTV International a.k.a. (Music Television International) and MTVI was the internet-based international version of MTV
MTV
MTV, formerly an initialism of Music Television, is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs....

. The channel was a subsidiary of MTV Networks. The channel was broadcast on MySpace
MySpace
Myspace is a social networking service owned by Specific Media LLC and pop star Justin Timberlake. Myspace launched in August 2003 and is headquartered in Beverly Hills, California. In August 2011, Myspace had 33.1 million unique U.S. visitors....

 on MTV International's blog, and powered by YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....

.

Launched on August 17, 2006, the purpose of the channel was to give commercial-free music video
Music video
A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings...

s, once the original MTV
MTV
MTV, formerly an initialism of Music Television, is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs....

 had started concentrating on shows unrelated to music videos or music-related programming. MTV International also aired music-related specials and a few non-musical programs aimed at viewers in their teens
Adolescence
Adolescence is a transitional stage of physical and mental human development generally occurring between puberty and legal adulthood , but largely characterized as beginning and ending with the teenage stage...

 and young adults
Youth
Youth is the time of life between childhood and adulthood . Definitions of the specific age range that constitutes youth vary. An individual's actual maturity may not correspond to their chronological age, as immature individuals could exist at all ages.-Usage:Around the world, the terms "youth",...

.

The beginning of MTV International

MTV International's first music video to air was Paris Hilton
Paris Hilton
Paris Whitney Hilton is an American businesswoman, heiress, and socialite. She is a great-granddaughter of Conrad Hilton . Hilton is known for her controversial participation in a sex tape in 2003, and appearance on the television series The Simple Life alongside fellow socialite and childhood...

's "Stars Are Blind
Stars Are Blind
-Release history:-Chart performance:"Stars Are Blind" was one of the highest debuting singles in the U.S. in 2006, entering the Billboard Hot 100 at number eighteen due to strong digital sales. It had previously debuted at number two on the U.S...

". MTV International showed a variety of remixes and original versions of songs from internationally known artists and locally known artists from various countries, as well as live performances of songs. The channel allowed viewers to vote for their favorite videos. MTV International was the first MTV Network to be fully broadcast on the internet. MTV International played both old and new videos that are currently shown on other networks like MTV Hits
MTV Hits
MTV Hits is an American music video channel that debuted on May 1, 2002. The format of the network resembles that of the classic MTV before the additional of other programming to that network in the 1990s and their slow decline of music video programming...

 and MTV Jams
MTV Jams
MTV Jams is a Viacom-owned American hip-hop/urban music video channel that debuted on 1998 as MTVX, then was relaunched in 2002 under its current name...

.

Culture on MTV International

MTV International featured VJs and languages from different MTV channels around the globe. MTV International also showed music video specials such as "MTVI's Cool Christmas","MTV AVMA Week", "MTV VMAJ Week", and "MTV VMA Week" which played music videos based on subjects such as Christmas, Australia Video Music Awards, Video Music Awards Japan
MTV Video Music Awards Japan
The MTV Video Music Awards Japan are the Japanese version of the MTV Video Music Awards.Like the MTV Video Music Awards in the United States, in this event artists are awarded for their songs and videos through online voting from the same channel viewers...

, MTV Video Music Awards. A goal of MTV International was breaking "the barrier that does not allow certain artists and music to countries like America".

YouTube

MTV International (MTVI) started to air more shows as its popularity grew. Some were uploaded without permission to Internet video website YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....

, which were later taken down due to copyright infringement. MTVI created an Anti-Copyright Videos Zone Only, since its parent company Viacom
Viacom
Viacom Inc. , short for "Video & Audio Communications", is an American media conglomerate with interests primarily in, but not limited to, cinema and cable television...

 was suing YouTube and its owner Google
Google
Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program...

 for over 12,000 unauthorized videos on YouTube, uploaded since February 2, 2007. MTV International also made some changes to the channel; playlists were no longer on a separate page from the blog.

The relaunch Of MTVI

MTV International relaunched on Saturday, May 6, 2007 at 3:14am GST/3:14pm DST. The channel on MySpace recovered after weeks of technical difficulties. All shows were planned to go back on schedule by May 12, 2007.

The shutdown

Music Television International shut down on June 22, 2007 after the channel was receiving few viewers. The channel still broadcasted over YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....

 after the shutdown but closed its YouTube channel shortly after. Some of the last music videos that MTVI showed on its channel were JYONGRI
Jyongri
Jyongri is a Japanese pop singer of Korean ancestry currently signed with EMI Music Japan.- Background and early life :...

 - "Possession", Hyori Lee - "10 Minutes", Plain White T's
Plain White T's
Plain White T's is an American Pop rock band from Chicago, Illinois. Formed in 1997 by high school friends Tom Higgenson and Ken Fletcher, the group had a mostly underground following in Chicago basements, clubs, and bars in its early years, and underwent numerous personnel changes.The band is best...

 - "Hey There Delilah
Hey There Delilah
"Hey There Delilah", written by Tom Higgenson, is the third single released from the band Plain White T's 2005 album All That We Needed. In June 2007, over two years after the song's release, it became the band's first hit in the United States, eventually reaching #1 on the Billboard Hot 100 in July...

", and Michael Bublé
Michael Bublé
Michael Steven Bublé is a Canadian singer. He has won several awards, including three Grammy Awards and multiple Juno Awards. His first album reached the top ten in Canada and the UK. He found worldwide commercial success with his 2005 album It's Time, and his 2007 album Call Me Irresponsible was...

 - "Everything
Everything (Michael Bublé song)
"Everything" is a Grammy Award-nominated single by Michael Bublé from his 2007 album Call Me Irresponsible. Unlike most of Bublé's other music, this song carries an adult contemporary sound. Bublé wrote "Everything" for his then girlfriend Emily Blunt. He explained: "I wrote that song about the...

".

Shows/programming

  • Pop Block
  • Rock Block (formly known as MTV's Rock On!)
  • Daria
    Daria
    Daria is an American animated television series produced by Paramount Television, and created by Glenn Eichler and Susie Lewis Lynn for MTV. The series focuses on Daria Morgendorffer, a smart, acerbic, and somewhat misanthropic teenage girl who observes the world around her...

  • Vh1
    VH1
    VH1 or Vh1 is an American cable television network based in New York City. Launched on January 1, 1985 in the old space of Turner Broadcasting's short-lived Cable Music Channel, the original purpose of the channel was to build on the success of MTV by playing music videos, but targeting a slightly...

     International Block
  • Jump Start
  • All Access
  • The Fabulous Life Of...
  • Wake-Up Video
  • After Hours
  • MTVI's Cafe
  • Fresh New Music
  • MTV Urban Beats (never premiered)
  • Breakfast Club
  • Sunrise Videos
  • Sunset Videos
  • Morning Videos
  • Afternoon Videos
  • NITE CLUB
  • Late Nite
  • PLAYLIST
  • Top 20
  • MTVI's World Express Chat Countdown
  • US Top 20 (MTV America version) (also MTVI's version of VSpot Top 20 Countdown)
  • MTV Canada's Top 5 (MTVI version)
  • MTV Korea's Top 5 (MTVI version)
  • Top Choice (International version)
  • Amp (International version)
  • Block Of Music Videos (formly known as Music Videos)
  • MTV LIVE (International version)
  • Making The Video
    Making the Video
    Making the Video is an MTV show, consisting of half-hour episodes, which chronicles the process of filming various music videos. Usually the director outlines the concept of the video and the show often includes light-hearted and humorous moments. It always concludes with a premiere of the...

    (International version)
  • MTVI VMA Week
  • MTVI AVMA Week
  • MTVI VMAJ Week
  • Super Gals! Kotobuki Ran (never premiered)
  • Samurai Champloo
    Samurai Champloo
    is a Japanese anime series created and directed by Shinichirō Watanabe. It was broadcast in Japan from May 20, 2004 through March 19, 2005 on Fuji TV. Samurai Champloo has earned Watanabe a renowned title in the anime and Japanese television communities...

    (never premiered)
  • VH1 on MTVI (never premiered)
  • Top INternational 30

External links

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