Jyske Bank Boxen is an indoor arena, located in Herning

Herning

Herning Municipality is a municipality in Region Midtjylland on the Jutland peninsula in western Denmark. The municipality covers an area of 1,336 km² and a total population of 84,208...

, Denmark

Denmark

Denmark is a Scandinavian country in Northern Europe. The countries of Denmark and Greenland, as well as the Faroe Islands, constitute the Kingdom of Denmark . It is the southernmost of the Nordic countries, southwest of Sweden and south of Norway, and bordered to the south by Germany. Denmark...

, that is part of the Messecenter Herning

Messecenter Herning

The MCH Messecenter Herning is an exhibition centre and entertainment complex in Herning, Denmark. The complex is the largest fair and exhibition center in Denmark– beating the Bella Center in Copenhagen. Located on , the complex hosts many events from trade shows, theatrical performances,...

.

It hosts concert

Concert

A concert is a live performance before an audience. The performance may be by a single musician, sometimes then called a recital, or by a musical ensemble, such as an orchestra, a choir, or a musical band...

s, basketball

Basketball

Basketball is a team sport in which two teams of five players try to score points by throwing or "shooting" a ball through the top of a basketball hoop while following a set of rules...

, volleyball

Volleyball

Volleyball is a team sport in which two teams of six players are separated by a net. Each team tries to score points by grounding a ball on the other team's court under organized rules.The complete rules are extensive...

, team handball

Team handball

Handball is a team sport in which two teams of seven players each pass a ball to throw it into the goal of the other team...

 and gymnastics

Gymnastics

Gymnastics is a sport involving performance of exercises requiring physical strength, flexibility, agility, coordination, and balance. Internationally, all of the gymnastic sports are governed by the Fédération Internationale de Gymnastique with each country having its own national governing body...

 competitions. It has hosted the 2010 European Women's Handball Championship

2010 European Women's Handball Championship

The 2010 European Women's Handball Championship was held in Denmark and Norway from 7–19 December. It was the first European Championship hosted by two countries. Norway won their overall 5th gold medal, when they defeated first time finalist Sweden in the final...

s.

On October 1, 2010, Danish financial institution, Jyske Bank

Jyske Bank

Jyske Bank A/S is the third largest Danish bank in terms of market share.The headquarters are located in Silkeborg, and the Bank has offices, branches, or subsidiaries in Denmark, France, Germany, Gibraltar, the Netherlands, Switzerland, and the United Kingdom.Jyske Bank is number three in Denmark...

 purchased naming rights to the arena.

The arena's opening event, on October 20, 2010, was a concert by Lady Gaga

Lady GaGa

Stefani Joanne Angelina Germanotta , better known by her stage name Lady Gaga, is an American singer and songwriter. Born and raised in New York City, she primarily studied at the Convent of the Sacred Heart and briefly attended New York University's Tisch School of the Arts before withdrawing to...

, during The Monster Ball Tour

The Monster Ball Tour

The Monster Ball Tour was the second worldwide concert tour by American recording artist Lady Gaga. Staged in support of her album The Fame Monster and comprising a set list of songs from that and her debut album The Fame , the tour visited arenas and stadiums from 2009 through 2011...

, with Semi Precious Weapons

Semi Precious Weapons

Semi Precious Weapons is a rock band from New York City consisting of Justin Tranter on vocals, Stevy Pyne on guitar, Cole Whittle on bass and Dan Crean on drums. Pyne replaced former guitarist, Aaron Lee Tasjan, in November 2008...

 as her opening act. Britney Spears

Britney Spears

Britney Jean Spears is an American recording artist and entertainer. Born in McComb, Mississippi, and raised in Kentwood, Louisiana, Spears began performing as a child, landing acting roles in stage productions and television shows. She signed with Jive Records in 1997 and released her debut album...

 visited the Arena on October 10th, 2011 with her Femme Fatale Tour

Femme Fatale Tour

The Femme Fatale Tour is the seventh concert tour by American singer Britney Spears, in support of her seventh studio album, Femme Fatale. It was officially announced in March 2011, with dates for North American venues revealed. The tour was initially planned as a co-headlining tour with Enrique...

.

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