Luna Bar
Encyclopedia
LUNA Bars are a brand of nutrition bar created by Clif Bar & Company
in 1999. They are targeted at female consumers.
and do not use artificial flavors, colors, or preservatives. Each bar has between 170-180 calories, 8-10 grams of protein
, 3-5 grams of fiber
and are rich in Vitamin A
, C
, and E
. In June 2009, LUNA added Vitamin D
to support calcium absorption.
By popular demand, LUNA introduced LUNA Minis in March 2008. They are designed to satisfy women’s in-between meals snack cravings, with a total of 80 calories.
In 2010 LUNA launched LUNA Protein. LUNA Protein is a gluten-free high protein bar for women. LUNA Protein has 12 grams of soy and whey protein and 3 grams of fiber and is under 200 calories. LUNA Protein comes in five different flavors.
team. In 2002, they expanded the program to include Team LUNA Chix, a network of women's teams across the country that focus on learning new sports, staying active, and raising money for the Breast Cancer Fund. Although initially focused on mountain biking, the LUNA Pro Team and Team LUNA Chix now also include running
, triathlon
and cycling
teams. There are over 26 LUNA Chix teams in over 21 cities, with a total 260 members. They were featured in Fitness Magazine
as one of fifteen organizations promoting the fight against breast cancer.
, The New York Times
, Glamour
, Fitness, US Weekly
, and received endorsements from Carrie Underwood
and Cameron Diaz
. It was voted the favorite energy bar by FitSugar readers.
Clif Bar
Clif Bar & Company is an American company that produces organic foods and drinks marketed towards active people. Their flagship product, CLIF BAR, was created in 1992 by owner Gary Erickson. The company's headquarters are in Emeryville, California....
in 1999. They are targeted at female consumers.
History
LUNA was created in 1999 by Clif Bar & Company’s female employees. The bars are designed to meet the nutritional needs of women, and were the first nutrition bar to target a female audience.Products
There are currently 15 flavors of LUNA Bars. LUNA Bars are 70% organicOrganic food
Organic foods are foods that are produced using methods that do not involve modern synthetic inputs such as synthetic pesticides and chemical fertilizers, do not contain genetically modified organisms, and are not processed using irradiation, industrial solvents, or chemical food additives.For the...
and do not use artificial flavors, colors, or preservatives. Each bar has between 170-180 calories, 8-10 grams of protein
Protein
Proteins are biochemical compounds consisting of one or more polypeptides typically folded into a globular or fibrous form, facilitating a biological function. A polypeptide is a single linear polymer chain of amino acids bonded together by peptide bonds between the carboxyl and amino groups of...
, 3-5 grams of fiber
Fiber
Fiber is a class of materials that are continuous filaments or are in discrete elongated pieces, similar to lengths of thread.They are very important in the biology of both plants and animals, for holding tissues together....
and are rich in Vitamin A
Vitamin A
Vitamin A is a vitamin that is needed by the retina of the eye in the form of a specific metabolite, the light-absorbing molecule retinal, that is necessary for both low-light and color vision...
, C
Vitamin C
Vitamin C or L-ascorbic acid or L-ascorbate is an essential nutrient for humans and certain other animal species. In living organisms ascorbate acts as an antioxidant by protecting the body against oxidative stress...
, and E
Vitamin E
Vitamin E is used to refer to a group of fat-soluble compounds that include both tocopherols and tocotrienols. There are many different forms of vitamin E, of which γ-tocopherol is the most common in the North American diet. γ-Tocopherol can be found in corn oil, soybean oil, margarine and dressings...
. In June 2009, LUNA added Vitamin D
Vitamin D
Vitamin D is a group of fat-soluble secosteroids. In humans, vitamin D is unique both because it functions as a prohormone and because the body can synthesize it when sun exposure is adequate ....
to support calcium absorption.
By popular demand, LUNA introduced LUNA Minis in March 2008. They are designed to satisfy women’s in-between meals snack cravings, with a total of 80 calories.
In 2010 LUNA launched LUNA Protein. LUNA Protein is a gluten-free high protein bar for women. LUNA Protein has 12 grams of soy and whey protein and 3 grams of fiber and is under 200 calories. LUNA Protein comes in five different flavors.
Community outreach
One of Clif Bar & Company's five company bottom lines is “Sustaining Our Community.” With this in mind, LUNA donates 1% of all product sales to charities that support environmental, social, and cultural needs, mainly to their primary charity, The Breast Cancer Fund.LUNAFEST
In 2000, LUNA established LUNAFEST, a philanthropic traveling film festival with films written and directed by women. Individuals and organizations can register to host a LUNAFEST in their city, with LUNA providing the films and the materials. Through this fundraising model, the hosting organization can raise funds for the Breast Cancer Fund and the cause or organization of their choice (with 15% of LUNAFEST proceeds supporting the Breast Cancer Fund and the remaining 85% of funds supporting the nonprofit organization chosen by the host). Since 2000, LUNAFEST has raised over $456,000 for the Breast Cancer Fund and $785,000 for other women’s organizations. In the 2010-2011 season, LUNAFEST will travel to more than 150 communities across the country.Team LUNA Chix
In 2001, Clif Bar co-owners and co-CEOs Gary Erickson and Kit Crawford launched the LUNA Pro Team, a women’s professional mountain bikingMountain biking
Mountain biking is a sport which consists of riding bicycles off-road, often over rough terrain, using specially adapted mountain bikes. Mountain bikes share similarities with other bikes, but incorporate features designed to enhance durability and performance in rough terrain.Mountain biking can...
team. In 2002, they expanded the program to include Team LUNA Chix, a network of women's teams across the country that focus on learning new sports, staying active, and raising money for the Breast Cancer Fund. Although initially focused on mountain biking, the LUNA Pro Team and Team LUNA Chix now also include running
Running
Running is a means of terrestrial locomotion allowing humans and other animals to move rapidly on foot. It is simply defined in athletics terms as a gait in which at regular points during the running cycle both feet are off the ground...
, triathlon
Triathlon
A triathlon is a multi-sport event involving the completion of three continuous and sequential endurance events. While many variations of the sport exist, triathlon, in its most popular form, involves swimming, cycling, and running in immediate succession over various distances...
and cycling
Cycling
Cycling, also called bicycling or biking, is the use of bicycles for transport, recreation, or for sport. Persons engaged in cycling are cyclists or bicyclists...
teams. There are over 26 LUNA Chix teams in over 21 cities, with a total 260 members. They were featured in Fitness Magazine
Fitness Magazine
Fitness is a United States-based monthly women's magazine, focusing on health, exercise, and nutrition. It is owned and published by the Meredith Corporation. The editor-in-chief of Fitness is Betty Wong.- History :...
as one of fifteen organizations promoting the fight against breast cancer.
Reception
LUNA has been profiled in SelfSelf (magazine)
Self magazine is an American magazine for women that specializes in health, fitness, nutrition, beauty and happiness. Published by Condé Nast Publications 12 times a year, it has a circulation of 1,486,992 and a total audience of 5,541,000 readers, according to its corporate media kit. The...
, The New York Times
The New York Times
The New York Times is an American daily newspaper founded and continuously published in New York City since 1851. The New York Times has won 106 Pulitzer Prizes, the most of any news organization...
, Glamour
Glamour (magazine)
Glamour is a women's magazine published by Condé Nast Publications. Founded in 1939 in the United States, it was originally called Glamour of Hollywood....
, Fitness, US Weekly
Us Weekly
Us Weekly is a celebrity gossip magazine, founded in 1977 by The New York Times Company, who sold it in 1980. It was acquired by Wenner Media in 1986. The publication covers topics ranging from celebrity relationships to the latest trends in fashion, beauty, and entertainment...
, and received endorsements from Carrie Underwood
Carrie Underwood
Carrie Marie Underwood is an American country singer-songwriter and actress who rose to fame as the winner of the fourth season of American Idol, in 2005...
and Cameron Diaz
Cameron Diaz
Cameron Michelle Diaz is an American actress and former model. She became famous during the 1990s with roles in the movies The Mask, My Best Friend's Wedding, and There's Something About Mary. Other high-profile credits include the two Charlie's Angels films, voicing the character Princess Fiona...
. It was voted the favorite energy bar by FitSugar readers.
Flavors
- Blueberry Bliss
- Carmel Nut Brownie
- Chocolate Peppermint Stick
- Chocolate Raspberry
- Chocolate Chunk
- Chocolate Dipped Coconut
- Cookies ‘n Cream Delight™
- Iced Oatmeal Raisin
- LemonZest®
- Nutz Over Chocolate®
- Peanut Butter Cookie
- S’mores
- Vanilla Almond
- White Chocolate Macadamia
- Mint Chocolate Chip