Love bracelet (Cartier)
Encyclopedia
The Love bracelet
(styled L⊝Ve, with the horizontal line inside the letter "O" alluding to the bracelet's locking mechanism) is a famous piece of jewelry designed in 1969 by Aldo Cipullo for the French jeweler Cartier SA
.
The bracelet quickly became popular for its provocative (and intentional) resemblance in function to medieval chastity belts.
Cartier (as of 2011) continues to make the bracelets, and has since created other products based on the original bracelet's design, including cufflinks, rings, necklaces and watches, expanding the design into a jewelry line.
In June 2006, Cartier introduced the Love charity bracelet, a version consisting of a silk cord and a golden ring bearing the word LOVE. Cartier donates $150 from the sale of each bracelet to a variety of charities, each backed by a celebrity. The 2009 version of the charity bracelet was promoted by actress Eva Mendes
.
that is supplied with every bracelet. The screwdriver is also available in the form of a necklace, allowing the bracelet to be "locked" onto one person while the "key" is kept around the neck of another as a symbol for their commitment
to their relationship.
The screwdriver does not act as a secure key
, however. The Love bracelet can actually be opened with any standard slotted screwdriver.
Bracelet
A bracelet is an article of jewelry which is worn around the wrist. Bracelets can be manufactured from metal, leather, cloth, plastic or other materials and sometimes contain jewels, rocks, wood, and/or shells...
(styled L⊝Ve, with the horizontal line inside the letter "O" alluding to the bracelet's locking mechanism) is a famous piece of jewelry designed in 1969 by Aldo Cipullo for the French jeweler Cartier SA
Cartier SA
Cartier S.A., commonly known as Cartier , is a French luxury jeweler and watch manufacturer. The corporation carries the name of the Cartier family of jewellers whose control ended in 1964 and who were known for numerous pieces including the "Bestiary" , the diamond necklace created for Bhupinder...
.
The bracelet quickly became popular for its provocative (and intentional) resemblance in function to medieval chastity belts.
Cartier (as of 2011) continues to make the bracelets, and has since created other products based on the original bracelet's design, including cufflinks, rings, necklaces and watches, expanding the design into a jewelry line.
In June 2006, Cartier introduced the Love charity bracelet, a version consisting of a silk cord and a golden ring bearing the word LOVE. Cartier donates $150 from the sale of each bracelet to a variety of charities, each backed by a celebrity. The 2009 version of the charity bracelet was promoted by actress Eva Mendes
Eva Mendes
Eva Mendes is an American actress.She began acting in the late 1990s, and after a series of minor roles and performances in several smaller films such as Children of the Corn V: Fields of Terror and Urban Legends: Final Cut , she broke into the mainstream, appearing in leading roles in Hollywood...
.
The locking mechanism
Unlike traditional bracelets, which are either wide enough to slip them over the hand onto the wrist or can readily be opened in order to put them on, the Love bracelet is designed to be opened only using a special screwdriverScrewdriver
A screwdriver is a tool for driving screws and often rotating other machine elements with the mating drive system. The screwdriver is made up of a head or tip, which engages with a screw, a mechanism to apply torque by rotating the tip, and some way to position and support the screwdriver...
that is supplied with every bracelet. The screwdriver is also available in the form of a necklace, allowing the bracelet to be "locked" onto one person while the "key" is kept around the neck of another as a symbol for their commitment
Commitment
Commitment may refer to:*Promise, or personal commitment*Contract, a legally binding exchange of promises*Brand commitment*Involuntary commitment, the use of legal means or forms to commit a person to a mental hospital, insane asylum or psychiatric ward...
to their relationship.
The screwdriver does not act as a secure key
Key (lock)
A key is an instrument that is used to operate a lock. A typical key consists of two parts: the blade, which slides into the keyway of the lock and distinguishes between different keys, and the bow, which is left protruding so that torque can be applied by the user. The blade is usually intended to...
, however. The Love bracelet can actually be opened with any standard slotted screwdriver.
Cost
An iconic luxury classic, the Cartier Love bracelet has a high entry price. As of August, 2011, the retail price for the classic 18k yellow gold locking Love bracelet at mainland United States Cartier retail stores was $5,575. In 2008, the same bracelet retailed for $3,600. Some of Cartier's Love bracelets with diamonds or ceramic can exceed $35,000.Variations
Cartier has offered the Love bracelet in 18k yellow gold, 18k "pink" (rose) gold, 18k white gold and in platinum. Some bracelets are offered with diamonds in place of or in rotation with the screw-motif. Ceramic details and special colored precious gems have been offered as well. Pave diamond versions were made available in 2009. Cuff versions that do not close or lock are also available.Famous wearers
Celebrities who are known to have worn some version of the bracelet includes the following:- Tina TurnerTina TurnerTina Turner is an American singer and actress whose career has spanned more than 50 years. She has won numerous awards and her achievements in the rock music genre have led many to call her the "Queen of Rock 'n' Roll".Turner started out her music career with husband Ike Turner as a member of the...
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- Princess Diana
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External links
- Cartier Love Collection, Cartier's showcase website for the Love brand.