Louise Samways
Encyclopedia

Dangerous Persuaders

Penguin Books
Penguin Group
The Penguin Group is a trade book publisher, the largest in the world , having overtaken Random House in 2009. The Penguin Group is the name of the incorporated division of parent Pearson PLC that oversees these publishing operations...

 published Samways's book Dangerous Persuaders in 1994.

Samways included comments on Landmark Education
Landmark Education
Landmark Education LLC is a personal training and development company which offers educational programs in approximately 115 locations in more than 20 countries worldwide....

 in her book on personal development
Personal development
Personal development includes activities that improve awareness and identity, develop talents and potential, build human capital and facilitates employability, enhance quality of life and contribute to the realization of dreams and aspirations...

 courses and cult
Cult
The word cult in current popular usage usually refers to a group whose beliefs or practices are considered abnormal or bizarre. The word originally denoted a system of ritual practices...

s, Dangerous Persuaders. Preserving professional and scientific detachment, she made no claim to confirm or deny observation of Landmark Education programs first-hand; she stated that her book:


evolved ... from thousands of personal stories told to me over many years by my patients and people attending my seminars and lectures. I have mentioned the names of groups and courses only where I have heard similar and consistent stories from many separate sources."


Samways goes on to list particular areas of concern:


"The courses I worry about particularly are those attempting dramatic change in short periods of time, such as Landmark Education
Landmark Education
Landmark Education LLC is a personal training and development company which offers educational programs in approximately 115 locations in more than 20 countries worldwide....

, EST
Erhard Seminars Training
Erhard Seminars Training, an organization founded by Werner H. Erhard, offered a two-weekend course known officially as "The est Standard Training"...

, Forum
Erhard Seminars Training
Erhard Seminars Training, an organization founded by Werner H. Erhard, offered a two-weekend course known officially as "The est Standard Training"...

, Money & You and Hoffman Process, for they are misusing the psychological techniques allied to hypnosis in order to make the behavioural changes.

Books/Publications

  • Your Mindbody Energy Viking O'Neil/ Penguin 1992. Full text available at author's web site.
  • Dangerous Persuaders: An expose of gurus, personal development courses and cults, and how they operate, Penguin: 1994; currently out-of-print ISBN 0-14-023553-1. Full text available at author's web site, updated 2006.
  • The 12 Secrets of Health and Happiness, Penguin Books
    Penguin Books
    Penguin Books is a publisher founded in 1935 by Sir Allen Lane and V.K. Krishna Menon. Penguin revolutionised publishing in the 1930s through its high quality, inexpensive paperbacks, sold through Woolworths and other high street stores for sixpence. Penguin's success demonstrated that large...

     1997, ISBN 0-14-026591-0. Full text available at author's web site.
  • The Chemical Connection, Penguin Books
    Penguin Books
    Penguin Books is a publisher founded in 1935 by Sir Allen Lane and V.K. Krishna Menon. Penguin revolutionised publishing in the 1930s through its high quality, inexpensive paperbacks, sold through Woolworths and other high street stores for sixpence. Penguin's success demonstrated that large...

    , 1990. Full text available at author's web site.
  • The Non-Toxic House, McCulloch/Green Press 1991. Full text available at author's web site.
  • United we stand, divided we fall, Kelpie Press, 1999


The author's web site also includes articles, with full text available.

External links

  • Inside the cults of mind control, Sunday Age, Melbourne
    Melbourne
    Melbourne is the capital and most populous city in the state of Victoria, and the second most populous city in Australia. The Melbourne City Centre is the hub of the greater metropolitan area and the Census statistical division—of which "Melbourne" is the common name. As of June 2009, the greater...

    , Australia
    Australia
    Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

    , 3 April 1994, Gary Tippet
  • Review of Dangerous Persuaders, Cults and Society, 2001
  • The politics of ‘New Age’ cults, Vera Butler, Australian Rationalist, No. 51
  • Louise Samways's personal web site
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