Louis Verdad is a Mexican American

Mexican American

Mexican Americans are Americans of Mexican descent. As of July 2009, Mexican Americans make up 10.3% of the United States' population with over 31,689,000 Americans listed as of Mexican ancestry. Mexican Americans comprise 66% of all Hispanics and Latinos in the United States...

 fashion designer. Verdad was born in Chicago, Illinois to immigrant parents, and relocated to his family's native Mexico

Mexico

The United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...

 at the age of four. At age 20 he returned to Chicago, where the first art school he attended dismissed him because his English was poor. He eventually graduated from the Ray-Vogue College of Design, then moved to Atlanta, Georgia

Atlanta, Georgia

Atlanta is the capital and most populous city in the U.S. state of Georgia. According to the 2010 census, Atlanta's population is 420,003. Atlanta is the cultural and economic center of the Atlanta metropolitan area, which is home to 5,268,860 people and is the ninth largest metropolitan area in...

, where he struggled to make ends meet.

Verdad later moved to Los Angeles

Los Ángeles

Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...

 and took a job as a product developer for Wal-Mart

Wal-Mart

Wal-Mart Stores, Inc. , branded as Walmart since 2008 and Wal-Mart before then, is an American public multinational corporation that runs chains of large discount department stores and warehouse stores. The company is the world's 18th largest public corporation, according to the Forbes Global 2000...

, where he learned how to create pieces that were both beautiful and functional. He started a small workshop at his home and created a small clothing line. He received his first big break when actress Milla Jovovich

Milla Jovovich

Milla Jovovich December 17, 1975)is an American model, actress, musician, and fashion designer. Over her career, she has appeared in a number of science fiction and action-themed films, for which music channel VH1 has referred to her as the "reigning queen of kick-butt".Milla Jovovich began...

 purchased one of his designs. From there, other stars followed. His rise followed Hollywood's so-called recent "Latin Boom", and his first clients included Christina Aguilera

Christina Aguilera

Christina María Aguilera is an American recording artist and actress. Aguilera first appeared on national television in 1990 as a contestant on the Star Search program, and went on to star in Disney Channel's television series The Mickey Mouse Club from 1993–1994...

.

Verdad's style has come to be defined as "sensually vintage", which he defines as "sensual, rather than sexual." Today, he is known for designing the two-piece cashmere suit Madonna

Madonna (entertainer)

Madonna is an American singer-songwriter, actress and entrepreneur. Born in Bay City, Michigan, she moved to New York City in 1977 to pursue a career in modern dance. After performing in the music groups Breakfast Club and Emmy, she released her debut album in 1983...

 wore during her performance at the 2003 MTV Video Music Awards

2003 MTV Video Music Awards

The 2003 MTV Video Music Awards aired live on August 28, 2003, honoring the best music videos from June 1, 2002, to June 9, 2003. The show was hosted by Chris Rock at the Radio City Music Hall in New York City...

. He consults with Vogue

Vogue (magazine)

Vogue is a fashion and lifestyle magazine that is published monthly in 18 national and one regional edition by Condé Nast.-History:In 1892 Arthur Turnure founded Vogue as a weekly publication in the United States. When he died in 1909, Condé Montrose Nast picked up the magazine and slowly began...

editor Anna Wintour

Anna Wintour

Anna Wintour, OBE is the British-born editor-in-chief of American Vogue, a position she has held since 1988. With her trademark pageboy bob haircut and sunglasses, Wintour has become an institution throughout the fashion world, widely praised for her eye for fashion trends and her support for...

 and is a favorite of Eva Longoria

Eva Longoria

Eva Jacqueline Longoria is an American actress, best known for portraying Gabrielle Solis on the ABC television series Desperate Housewives...

. He has also designed for Cate Blanchett

Cate Blanchett

Catherine Élise "Cate" Blanchett is an Australian actress. She came to international attention for her role as Elizabeth I of England in the 1998 biopic film Elizabeth, for which she won British Academy of Film and Television Arts and Golden Globe Awards, and earned her first Academy Award...

, Cher

Cher

Cher is an American recording artist, television personality, actress, director, record producer and philanthropist. Referred to as the Goddess of Pop, she has won an Academy Award, a Grammy Award, an Emmy Award, three Golden Globes and a Cannes Film Festival Award among others for her work in...

, Paris Hilton

Paris Hilton

Paris Whitney Hilton is an American businesswoman, heiress, and socialite. She is a great-granddaughter of Conrad Hilton . Hilton is known for her controversial participation in a sex tape in 2003, and appearance on the television series The Simple Life alongside fellow socialite and childhood...

, Halle Berry

Halle Berry

Halle Berry is an American actress and a former fashion model. Berry received an Emmy, Golden Globe, SAG, and an NAACP Image Award for Introducing Dorothy Dandridge and won an Academy Award for Best Actress and was nominated for a BAFTA Award in 2001 for her performance in Monster's Ball, becoming...

 and Oprah Winfrey

Oprah Winfrey

Oprah Winfrey is an American media proprietor, talk show host, actress, producer and philanthropist. Winfrey is best known for her self-titled, multi-award-winning talk show, which has become the highest-rated program of its kind in history and was nationally syndicated from 1986 to 2011...

.

His clothes now sell in Neiman Marcus

Neiman Marcus

Neiman Marcus, formerly Neiman-Marcus, is a luxury specialty retail department store operated by the Neiman Marcus Group in the United States. The company is headquartered in the One Marcus Square building in Downtown Dallas, Texas, and competes with other department stores such as Saks Fifth...

 and Saks Fifth Avenue

Saks Fifth Avenue

Saks Fifth Avenue is a luxury American specialty store owned and operated by Saks Fifth Avenue Enterprises , a subsidiary of Saks Incorporated. It competes in the high-end specialty store market in the Upper East Side of Manhattan, i.e. 'the 3 B's' Bergdorf, Barneys, Bloomingdale's and Lord & Taylor...

.

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