The Early Years: 1946 - 1963

The 49ers changed uniform designs and color combinations quite often in their first eighteen years of existence. From the team's inception in 1946 through the early 1960s, the San Francisco 49ers

San Francisco 49ers

The San Francisco 49ers are a professional American football team based in San Francisco, California, playing in the West Division of the National Football Conference in the National Football League . The team was founded in 1946 as a charter member of the All-America Football Conference and...

 usually wore red, white or silver helmets, white or light-gray pants, and cardinal red (home) and white (road) jerseys. The 49ers' original logo was a mustached 49er

California Gold Rush

The California Gold Rush began on January 24, 1848, when gold was found by James W. Marshall at Sutter's Mill in Coloma, California. The first to hear confirmed information of the gold rush were the people in Oregon, the Sandwich Islands , and Latin America, who were the first to start flocking to...

 gold miner from the 1849 California Gold Rush

California Gold Rush

The California Gold Rush began on January 24, 1848, when gold was found by James W. Marshall at Sutter's Mill in Coloma, California. The first to hear confirmed information of the gold rush were the people in Oregon, the Sandwich Islands , and Latin America, who were the first to start flocking to...

, dressed in plaid

Tartan

Tartan is a pattern consisting of criss-crossed horizontal and vertical bands in multiple colours. Tartans originated in woven wool, but now they are made in many other materials. Tartan is particularly associated with Scotland. Scottish kilts almost always have tartan patterns...

 pants and a red shirt, jumping in midair with his hat falling off, and fired pistols in each hand: one nearly shooting his foot, and the other pistol forming the word "Forty-Niners" from its smoke. By the mid-1950s this logo showed the prospector jumping against a backdrop of Kezar Stadium

Kezar Stadium

Kezar Stadium is a stadium located adjacent to Kezar Pavilion in the southeastern corner of Golden Gate Park in San Francisco, California. It is the former home of the Oakland Raiders and the San Francisco 49ers of the NFL, and of the San Francisco Dragons of MLL. It also served as the home of the...

, the team's home from 1946 to 1970.

Original uniforms consisted of plain red jerseys with white front and back numerals and no trim. Pants were white, and leather helmets were in several colors. In 1950, concurrent with the team's admission to the NFL, the red jersey gained three parallel white stripes on the sleeves; this feature, with modifications and updates, has been implemented on the team's jersey ever since. Also around this time, the helmets were gradually changed over to a silver-colored plastic. An entirely new look appeared in 1953; helmets were red with a silver center stripe. White pants were given a thin red-black-red tri-stripe. For the 1954 season the jersey numerals gained black trim that created a "dropshadow" effect. These jerseys and pants served as the model for the team's "throwback" uniform in its championship 1994 season. Red socks included three white stripes. In 1956 the helmet was changed to solid white and the black outlining and shadowing effect was eliminated from the jersey numerals. The pants striping became solid red. In 1957 the 49er uniform was altered again; helmets were made gold, accompanied by beige-gold, unstriped pants. Jerseys and socks remained the same, but in accordance with the NFL's 1957 rule ordering primary-colored "home" and light "road" shirts for each team, the 49ers debuted white road jerseys with three parallel sleeve stripes; the middle stripe was red, the top and bottom gold. This striping was replaced in 1958 by a wide red crescent shoulder stripe. So-called "TV Numbers" appeared on both jerseys in the same year.

Throughout the middle and late 1950s, and the early 1960s, the 49ers were one of just a few NFL teams (the Chicago Bears

Chicago Bears

The Chicago Bears are a professional American football team based in Chicago, Illinois. They are members of the North Division of the National Football Conference in the National Football League...

 were most prominent) to use helmets made by Chicago-based Wilson Sporting Goods

Wilson Sporting Goods

The Wilson Sporting Goods Company is a sports equipment manufacturer based in Chicago, Illinois, and currently is a foreign subsidiary of the Finnish company Amer Sports....

; these helmets were of slightly different shape than those made by the Riddell

Riddell

Riddell is an American company specializing in sports equipment for American football, baseball, basketball, lacrosse, soccer, softball, track and field, tennis, volleyball, National Football League, NCAA Football and wrestling. It is headquartered in Des Plaines, Illinois.The company was started...

 company, which for more than a half-century have been a prominent supplier of NFL team headgear. Yet another radical alteration was made to the 49er uniform in 1960. Appearing were silver helmets with three widely-spaced red stripes; the center stripe was thicker. Home jerseys were unchanged, but road jerseys featured a new dual crescent shoulder stripe in what is usually called the "UCLA" style. An alternate logo was designed in the 1960s featuring a shield-shaped crest formed from the number "49", with a football in the upper right quadrant and "SF" in the lower left quadrant. In 1962 the helmet was redesigned to feature a red-white-red triple center stripe (the white middle stripe was wider). The earliest version of San Francisco's current primary logo, an intertwined white "SF" within the center of a red oval, also debuted in the 1962 helmet design. By 1972-73 the oval was slightly smaller in size and gained a black border.

A More Standard Look: 1964 - 1988

The team's colors then changed in 1964. All silver elements were changed to what was called "Forty-Niner Gold;" helmets were gold, with the same striping and logo. New beige-gold pants with a red-white-red tri-stripe in the same style as the helmet were introduced. The scarlet red jerseys kept the traditional three red sleeve stripes, but road jerseys abandoned the previous dual crescent shoulder stripes in favor of three red sleeve stripes (the converse of the home jersey). The red home jerseys had white block numbers, three white parallel stripes on the sleeves, and smaller white block "TV" numbers above these stripes on the upper sleeve, with the color scheme reversed for the white road jersey. The red elliptical helmet logo was made slightly smaller in 1971-72 and received a black border. On very few occasions from 1971-1973 the 49ers, when traveling to play against teams in warm-weather venues that wore white jerseys at home such as the Los Angeles Rams and New Orleans Saints, would don thinner mesh-fabric red jerseys that were missing the usual sleeve stripes and TV numbers. There was also a white version of this warm-weather jersey that was worn on even rarer occasions.

The 1964 uniform's basic design would be worn for practically the next thirty seasons with only some minor changes and adjustments, such as a gradual change over from sans-serif to serifed block numerals from 1970–74 and a switch from thin stripes to a very thick pant striping in 1976 (during which white jerseys were also worn at home for most of that season). The uniform ensemble of red and white jerseys, and beige-gold pants with thick striping would be worn until 1995 (as well as for throwback games from 2002–08). Starting in 1984, there was a change in the numeral font (the number "2" was made a squarer block numeral), along with the gradual narrowing of the jersey striping. For the 1986 season, the 49ers incorporated a special 40th anniversary patch sewn on the pants along the side of the hips.

1989 - 1993

In 1989, the 49ers' jerseys were further slightly altered with the stripes on the sleeves being made less bold and arranged closer together (sleeves on NFL jerseys began to get shorter and closer to the shoulder around this time). As for the team's helmet logo, black outlining on the intertwined "SF" was also added in 1989. For the 1990 season, concurrent with the rest of the teams in the NFL, the 49ers incorporated a small NFL Shield logo sewn on the bottom of the jersey's collar for the first time (this would be replaced with a redesigned "NFL Equipment" Shield logo for the 2002 season).

Prior to the 1991 season, the 49ers announced a prototype for a new logo and helmet design. Instead of the traditional "SF" oval, this new logo featured a stylized "49ers" in white with black and red shadows, along with a red facemask. However, fan reaction was so overwhelmingly negative that the idea was scrapped the next day. The only carryover from the 1991 planned uniform change (and the last significant change to the 1964-1995 uniform design) was the switch from red socks with three white stripes to solid red socks.

1994: The "Throwback" Season, and 1995

During the 1994 season

1994 NFL season

The 1994 NFL season was the 75th regular season of the National Football League. To honor the NFL's 75th season, a special anniversary logo was designed and each player wore a patch on their jerseys with this logo throughout the season...

, many NFL teams wore "throwback uniform

Throwback uniform

Throwback uniforms and jerseys are one-time or limited-time variations on a sports team's uniforms styled to resemble uniforms from that team's past. They have proven popular in all major pro and college sports in the USA, not only with fans, but with the teams' marketing and merchandising...

s" on occasional games (beginning with week 3 of the season) to celebrate the NFL's 75th anniversary (a corresponding diamond-shaped 75th Anniversary patch was also worn by all teams) . The 49ers chose to wear a version of their 1955 uniforms as their throwbacks, with simpler sans-serif

Sans-serif

In typography, a sans-serif, sans serif or san serif typeface is one that does not have the small projecting features called "serifs" at the end of strokes. The term comes from the French word sans, meaning "without"....

 block numerals that were outlined and shadowed in black (the smaller TV numerals above the shoulder stripes however, were removed as they were non-existent on the original 1950s jerseys). White pants with thinner red-black-red striping were also worn, along with the old striped red socks (the team later reverted to their regular solid red socks after receiving permission from the NFL to wear the uniforms for the rest of the season). The regular 1989-95 design gold helmet was worn with this uniform, as there was no logo on the 1955 helmet.

The team first donned the 1955 throwback uniforms during their week 3 match against the Los Angeles Rams and the following week at home versus the Saints, with both being wins (coincidentally, these were also the first two games Deion Sanders

Deion Sanders

Deion Luwynn Sanders , nicknamed "Prime Time" and "Neon Deion", is a former National Football League cornerback and Major League Baseball outfielder who currently works as an NFL Network analyst...

 played after signing as a free-agent with the 49ers). The team then suffered an embarrassing 40-8 loss to the Philadelphia Eagles at home wearing their regular uniforms with gold pants, with Steve Young angrily being benched to prevent him getting injured. For the subsequent three games until their BYE week, the team again was scheduled to play games wearing the throwback uniforms with white pants and dropshadows, and all three games resulted in wins. As the 49ers embarked during the following weeks on what would eventually be a 10-game winning streak that ultimately culminated in a Super Bowl XXIX

Super Bowl XXIX

Super Bowl XXIX was an American football game played on January 29, 1995 at Joe Robbie Stadium in Miami, Florida to decide the National Football League champion following the 1994 regular season...

 victory, the team (prompted both by the superstition of then coach George Seifert

George Seifert

George Seifert is a former NFL head coach of the San Francisco 49ers and the Carolina Panthers. Seifert joined the 49ers' coaching staff under Bill Walsh in 1980 as defensive backs coach and served as the team's defensive coordinator from 1983–1988.As a 49er assistant, his defenses finished...

, as well as the preference of players) petitioned the NFL to wear the throwback uniforms for the rest of the season, which was granted. The switch to solid red socks after the team's BYE week in the middle of the season marked this occurrence. In all the 49ers went 15-1 (including the playoffs) wearing the 1955/1994 throwback uniforms, (the only loss being the regular season finale on the road at Minnesota, with the team wearing white jerseys and resting most of their starters for the playoffs). Meanwhile the 49ers went undefeated wearing the red jerseys of the throwback uniform. After winning Super Bowl XXIX however, the team was compelled to revert to wearing its regular 1964-style uniforms (1991 revised design) for the following 1995 season.

1996: 50th Anniversary Uniform change

In 1996, the 49ers celebrated their 50th anniversary by designing a commemorative jersey patch based on the earlier shield-crest logo. The team also debuted a substantially new uniform design, most notably changing the shade of red used in their jerseys from bright scarlet to a deeper, cardinal red. The smaller TV numerals were moved from the side of the upper sleeve above the sleeve striping to the top of the shoulderpads. Other new modifications to the uniform showed marked influence from the 1994 throwback uniforms: a black dropshadow effect (along with gold trim) was added to the jersey numerals (which remained in the blocked serif style). Black trim was added on the sleeve stripes as well, which also now featured an updated oval "SF" logo. The team's helmet underwent a major redesign as well in 1996. The updated oval logo (now in cardinal red) had a more stylized, "stretched" black border along with gold trimming, while the intertwined "SF" had thicker black bordering and shadows. For the helmet's color a shinier, more metallic gold was used, while the helmet striping was changed from red-white-red to black-cardinal-black. The old gray-colored facemask was also switched to a cardinal-red colored one. As in 1994, the Niners donned white pants full-time for the 1996 season (also wearing them for the 1997 season and 1998 preseason,) though this time the pant stripes were marginally thicker and the colors were reversed to black-cardinal red-black (matching the striping on the helmets). The socks remained solid-colored, though switched to the darker cardinal red.

1998 - 2008

For the 1998 regular season opener, the team made a surprise switch back to gold pants, only this time to match the helmet it was a shinier, more metallic gold rather than the previous beige-matte gold of the past. The striping along the side of the pants remained black-cardinal red-black, though a thin gold trimming was added, along with further oval "SF" logos placed on both sides of the hip. The 1996 helmet and jersey design with the 1998 gold pants would be worn as the team's regular uniforms until the end of the 2008 season.

From the 1980s until 2005, the 49ers nearly always wore their white uniforms at home for their two preseason home games (and thus usually wore white jerseys the whole preseason,) while the team wore red for all eight regular season home games. Since 2006, the 49ers have worn red jerseys for all home games including preseason. The team also is occasionally compelled to wear red on the road when visiting warm-weather opponents early in the season (if that opponent elects to wear their white jerseys), or if an opponent's established home jersey is white, such as the Dallas Cowboys (and on most occasions the Washington Redskins and Miami Dolphins).

Starting in 2002, the 49ers regularly used their 1980s-style (1989 version) scarlet and beige-gold uniform as alternate uniforms for one or two home games (usually for "Alumni Day" and around Christmas). In all, the team would wear the retro uniforms on eight different occasions:

• 2002 - vs. Philadelphia
• 2005 - vs. Tampa Bay
• 2006 - vs. Minnesota and Arizona
• 2007 - vs. Arizona (Season Opener in honor of Bill Walsh) and St. Louis
• 2008 - vs. Seattle and Washington

During the 2006 season, the 60th anniversary of the team's inception, a commemorative patch was on the jerseys for all games. For the 2007 season, the 49ers began wearing black cleats, following a growing trend among many teams in the NFL.

2009 uniform change

On February 17, 2009, 49ers.com officially announced new uniforms to be presented to the public during 49ers Draft Day events on April 25, 2009. The showcased design would be adopted for the 2009 NFL season.
The uniform change rumors were confirmed by the team's chief operating officer Andy Dolich at the 49ers' State of the Franchise. When asked when they were going to change their uniforms "back to normal," Dolich replied stating, "Stay tuned. Don’t be surprised if you see championship colors back." During the design process of the new 49ers uniforms, considerable input was received from 49ers players, coaches, team alumni and fan focus groups which occurred over a period of two years (2006–08), and was then conveyed to NFL Equipment manufacturer Reebok

Reebok

Reebok International Limited, a subsidiary of the German sportswear company Adidas since 2005, is a producer of Athletic shoes, apparel, and accessories. The name comes from the Afrikaans spelling of rhebok, a type of African antelope or gazelle...

. The uniforms were revealed on April 25, 2009, during the first day of the draft. 49ers players Patrick Willis

Patrick Willis

Patrick L. Willis is an American football player who plays inside linebacker for the San Francisco 49ers of the National Football League. He was selected by the San Francisco 49ers 11th overall in the 2007 NFL Draft...

, Josh Morgan

Josh Morgan

Joshua Lewis Morgan is an American football wide receiver for the San Francisco 49ers of the National Football League. He was drafted by the 49ers in the sixth round of the 2008 NFL Draft. He played college football at Virginia Tech.-High school career:Morgan played quarterback, wide receiver...

, Dashon Goldson

Dashon Goldson

Dashon Goldson is an American football safety for the San Francisco 49ers of the National Football League. Dashon started playing football with the Tri-City Falcons which is a Pop Warner team in Harbor City, California...

, Joe Staley

Joe Staley

Joe Staley is an American football offensive lineman for the San Francisco 49ers of the National Football League. He was drafted in the 1st round of the 2007 NFL Draft. The 49ers traded their first round pick in 2008 for Staley with the New England Patriots. He was the second 49er taken in the...

, and Moran Norris

Moran Norris

Torrance Moran Norris ; born June 16, 1978) is an American football fullback for the San Francisco 49ers of the National Football League. He was drafted by the New Orleans Saints in the fourth round of the 2001 NFL Draft...

(each accompanied by 49ers alumni) displayed the new uniforms at the 49ers draft party.

The new uniforms are very similar to the classic design, albeit with several significant changes. The sleeve stripes are now set at an angle to accommodate the even shorter sleeves of modern jerseys, (though the stripes appear straight and parallel to the ground when worn by the players themselves). Because of less room along the side of the sleeves, the secondary "TV" numerals have been moved to the top of the shoulder pads (as in the 1996-2008 jerseys). Meanwhile a "49ers" wordmark ligature has been included below the collar on the front of the jersey, just below the NFL Equipment shield. The shade of red in the new jerseys is arguably slightly darker than the bright scarlet of the classic 1980s jerseys, but significantly lighter than the cardinal/crimson red used in the 1996-2008 designs. The new helmets retained the shinier metallic gold shell color and 1996-2008 stretched oval "SF" logo design (though the oval was in the new brighter shade of red). However, the helmet stripes were reverted to the classic red-white-red order, and the face mask returned to the more traditional color of neutral gray. When the new uniform was debuted the pants remained made of the same lustrous gold material of the 1998-2008 uniform, but by training camp and the preseason the pants were toned down to a duller sheen of flat gold, similar to the 1980s pants but more closely matching the shade of gold used in the new helmets rather than the old khaki/tan. The pants striping is also in the classic red-white-red order, though this time in a more standard, medium width and not the thick striping width of the 1976-1995 pants. Players had complained that the old thick pant stripes on the throwbacks were too restrictive to movement. The new pants also feature zippers along the front, an innovation over the traditional laces used. The team's socks retain a solid red look (and not the throwback uniform style that had three white stripes), again in the new brighter red team color.

Since the 2009 season, the team has chosen not to have any "throwback" games as in recent years (2002–08), as the new uniform is consistent with the "classic" 49ers look of the 1980s. However, there may be retro games in the near future that instead incorporate the red and silver/white designs from the 1950s and 60s.