Lebedyansky
Encyclopedia
Lebedyansky in Russia, is the largest fruit juice manufacturer in Eastern Europe and the sixth largest in the world. It also manufactures baby food
. Lebedyansky has two major production centers, both located in the Lipetsk Oblast
. It is active in acquiring other juice companies.
The company's stock
is listed on the Russian Trading System
(RTS) and MICEX exchanges.
, Lipetsk Oblast
, around 500 kilometers south of Moscow. The company produced canned fruits and vegetables.
In 1992 the company was privatized and transformed into a joint stock company
. In 1996, Lebedyansky launched its first branded product, Tonus Juice and in 1998, the company management decided to pursue a major expansion. Fruit juice experts from European and American companies worked on the project, and revenue grew from US$18 in 1998 to US$375 in 2004, and market share
from 4% to 30%.
On 20 March 2008 PepsiCo
announced its acquisition of 75.53 percent of the juice business of Lebedyansky for $1.4 billion. This was the company's biggest ever international acquisition.
Baby food
Baby food is any food, other than breastmilk or infant formula, that is made specifically for infants, roughly between the ages of four to six months to 2 years. The food comes in multiple varieties and tastes, can be produced by many manufacturers, or may be table food that the rest of the family...
. Lebedyansky has two major production centers, both located in the Lipetsk Oblast
Lipetsk Oblast
Lipetsk Oblast is a federal subject of Russia which was formed on January 6, 1954. Its administrative center is the city of Lipetsk...
. It is active in acquiring other juice companies.
The company's stock
Stock
The capital stock of a business entity represents the original capital paid into or invested in the business by its founders. It serves as a security for the creditors of a business since it cannot be withdrawn to the detriment of the creditors...
is listed on the Russian Trading System
Russian Trading System
The Russian Trading System is a stock market established in 1995 in Moscow, consolidating various regional trading floors into one exchange. Originally RTS was modelled on NASDAQ's trading and settlement software; in 1998 the exchange went on line with its own in-house system...
(RTS) and MICEX exchanges.
History
In 1967, a cannery was established in LebedyanLebedyan
Lebedyan is a town and the administrative center of Lebedyansky District of Lipetsk Oblast, Russia, located on the upper Don River northwest of Lipetsk. It is the location of the largest fruit juice manufacturer in Eastern Europe, Lebedyansky. Population: Lebedyan was founded in 1613 largely to...
, Lipetsk Oblast
Lipetsk Oblast
Lipetsk Oblast is a federal subject of Russia which was formed on January 6, 1954. Its administrative center is the city of Lipetsk...
, around 500 kilometers south of Moscow. The company produced canned fruits and vegetables.
In 1992 the company was privatized and transformed into a joint stock company
Joint stock company
A joint-stock company is a type of corporation or partnership involving two or more individuals that own shares of stock in the company...
. In 1996, Lebedyansky launched its first branded product, Tonus Juice and in 1998, the company management decided to pursue a major expansion. Fruit juice experts from European and American companies worked on the project, and revenue grew from US$18 in 1998 to US$375 in 2004, and market share
Market share
Market share is the percentage of a market accounted for by a specific entity. In a survey of nearly 200 senior marketing managers, 67 percent responded that they found the "dollar market share" metric very useful, while 61% found "unit market share" very useful.Marketers need to be able to...
from 4% to 30%.
Affiliated brands
In becoming the leading juice producer in Russia, Lebedyansky developed the following brands:- Premium
- Ya
- 14 juices and nectars
- 4 traditional Russian berryBerryThe botanical definition of a berry is a fleshy fruit produced from a single ovary. Grapes are an example. The berry is the most common type of fleshy fruit in which the entire ovary wall ripens into an edible pericarp. They may have one or more carpels with a thin covering and fleshy interiors....
flavors
- Ya
- Mid-priced
- Tonus
- Low-priced
- Fruktoviy Sad, a brand that received heavy advertising campaigns, by itself accounts for 16% of all juice sold in Russia
- Apple juice
- Tomato juice
- 10 different fruit nectars
- Frustyle, a stylish brand that appeals to young people
- Blood orange
- Kiwi
- Mango-papaya
- Banana-strawberry
- Privet
- Fruktoviy Sad, a brand that received heavy advertising campaigns, by itself accounts for 16% of all juice sold in Russia
- Baby food
- Lebedyanska
- Frutonjanja
On 20 March 2008 PepsiCo
PepsiCo
PepsiCo Inc. is an American multinational corporation headquartered in Purchase, New York, United States, with interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company...
announced its acquisition of 75.53 percent of the juice business of Lebedyansky for $1.4 billion. This was the company's biggest ever international acquisition.