Labello
Encyclopedia
Labello is a century-old brand of lip balm
stick. It is produced by Beiersdorf AG
in Germany
and Austria
. The labello lip care sticks are also sold under the name Labello Nivea
, Liposan and Nivea Lip Care. Labello makes lip care products that are used for medical treatments, moisturizing, protection from sun or solely for cosmetic purposes.
The word "labello" comes from the Latin words "labium" ("lip") and "bellus" ("beautiful"). In German
, in French and in former Yugoslav
languages, the name is often used as a genericized trademark
, just like ChapStick
is in English.
and later in Switzerland
and Austro-Hungary. At that time, the products were sticks wrapped in paper that had to be applied with a finger. In 1911, a new sliding case made of tin
was introduced. This turned out to be a rather successful approach. During the First World War, the shortage of the tin resources caused the production of tin packaging to be stopped. However, refills that could be inserted in the existing tubes were available in the market.
In 1922, the packaging was replaced with a light Aluminum stick, which made it easier for the consumer to carry it around. This was also a success. By 1935, Labello was made available in markets of over thirty countries. During the Second World War, Labello products were again in extremely short supply as Aluminum was almost unobtainable until the end of the 1940s.
In 1953, a plastic sleeve replaced the metal one, which had been used for more than 30 years. In 1958, Labello started to make products for use by men as well. A practical twist mechanism was added in 1963, making application easier. This was apparently the most successful product launch in the history of the Labello brand.
In 1973, the 'Labello Classic' in blue casing was introduced which is produced even today. In 1978, the brand released 'Labello Med' that provided treatment for severe lip problems. An year later, 'Labello Sun' was introduced which provided protection of lips from harmful sun rays. In 1984, another product, 'Labello Camomile' was made available in market. This was the first time the brand made a product containing natural flavors and ingredients. Two years later, 'Labello Rosé' was also released. In 1989, 'Labello Sport' was introduced for physically active consumers who wanted lip care.
In 1992, 'Lip Balance' series were released for consumers wanting immediate moisturizing for their lips. The series consisted of two products: 'Labello Hydro', which is still used today and 'Labello Regeneration'. The later of which was the first product in the brand to be released in a squeezable tube packaging. Two years later, 'Labello UV Alpin' was made available that provided care for lips in winter and cold weathers. In 1999, the brand launched 17 different fruit flavored lip balms for the first time including 'Apricot Cream', 'Lemon Twist', 'Manadarin Vanilla', 'Orange', 'Sweet Melon' and 'Tropical Shake' among others. Today's assortment includes 'Cherry', 'Strwaberry', 'Passion Fruit', 'Pink Grapefruit', 'Dragonfruit' and newly released 'Pomegranate'.
In 2001, a lip balm and gloss
, 'Labello Pearl & Shine', was introduced for feminine lips. This marked the first time the brand took a turn into the cosmetics
direction. Three years later, 'Care Gloss & Shine' lip gloss range were introduced in the market. These were available in trendy colours and as well as a transparent gloss. In 2009, Labello celebrated their 100 years by launching a limited edition of 'Labello Classic'.
+ Classis 100 years
Lip balm
Lip balm or lip salve is a wax-like substance applied topically to the lips of the mouth to relieve chapped or dry lips, angular cheilitis, stomatitis, or cold sores. Lip balm often contains beeswax or carnauba wax, camphor, cetyl alcohol, lanolin, paraffin, and petrolatum, among other ingredients...
stick. It is produced by Beiersdorf AG
Beiersdorf
Beiersdorf AG is a multinational corporation based in Hamburg, Germany, manufacturing personal care products. Its brands include Elastoplast, Eucerin , Labello, and Nivea....
in Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
and Austria
Austria
Austria , officially the Republic of Austria , is a landlocked country of roughly 8.4 million people in Central Europe. It is bordered by the Czech Republic and Germany to the north, Slovakia and Hungary to the east, Slovenia and Italy to the south, and Switzerland and Liechtenstein to the...
. The labello lip care sticks are also sold under the name Labello Nivea
Nivea
Nivea is a global skin- and body-care brand that is owned by the German company Beiersdorf. The company was founded on March 28 1882 by pharmacist Carl Paul Beiersdorf. In 1900, the new owner Oskar Troplowitz developed a water-in-oil emulsion as a skin cream with Eucerit, the first stable emulsion...
, Liposan and Nivea Lip Care. Labello makes lip care products that are used for medical treatments, moisturizing, protection from sun or solely for cosmetic purposes.
The word "labello" comes from the Latin words "labium" ("lip") and "bellus" ("beautiful"). In German
German language
German is a West Germanic language, related to and classified alongside English and Dutch. With an estimated 90 – 98 million native speakers, German is one of the world's major languages and is the most widely-spoken first language in the European Union....
, in French and in former Yugoslav
Yugoslavia
Yugoslavia refers to three political entities that existed successively on the western part of the Balkans during most of the 20th century....
languages, the name is often used as a genericized trademark
Genericized trademark
A genericized trademark is a trademark or brand name that has become the colloquial or generic description for, or synonymous with, a general class of product or service, rather than as an indicator of source or affiliation as intended by the trademark's holder...
, just like ChapStick
ChapStick
ChapStick is a brand name for lip balm manufactured by Pfizer Consumer Healthcare and used in Australia, Canada, Mexico, New Zealand, Colombia, Italy, Chile, Pakistan, South Korea, Spain, Sweden, Argentina, the United Kingdom and the United States. It is intended to help treat and prevent chapped...
is in English.
History
In 1909, Dr. Oscar Troplowitz created a lip caring balm. the brand was introduced in GermanyGermany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
and later in Switzerland
Switzerland
Switzerland name of one of the Swiss cantons. ; ; ; or ), in its full name the Swiss Confederation , is a federal republic consisting of 26 cantons, with Bern as the seat of the federal authorities. The country is situated in Western Europe,Or Central Europe depending on the definition....
and Austro-Hungary. At that time, the products were sticks wrapped in paper that had to be applied with a finger. In 1911, a new sliding case made of tin
Tin
Tin is a chemical element with the symbol Sn and atomic number 50. It is a main group metal in group 14 of the periodic table. Tin shows chemical similarity to both neighboring group 14 elements, germanium and lead and has two possible oxidation states, +2 and the slightly more stable +4...
was introduced. This turned out to be a rather successful approach. During the First World War, the shortage of the tin resources caused the production of tin packaging to be stopped. However, refills that could be inserted in the existing tubes were available in the market.
In 1922, the packaging was replaced with a light Aluminum stick, which made it easier for the consumer to carry it around. This was also a success. By 1935, Labello was made available in markets of over thirty countries. During the Second World War, Labello products were again in extremely short supply as Aluminum was almost unobtainable until the end of the 1940s.
In 1953, a plastic sleeve replaced the metal one, which had been used for more than 30 years. In 1958, Labello started to make products for use by men as well. A practical twist mechanism was added in 1963, making application easier. This was apparently the most successful product launch in the history of the Labello brand.
In 1973, the 'Labello Classic' in blue casing was introduced which is produced even today. In 1978, the brand released 'Labello Med' that provided treatment for severe lip problems. An year later, 'Labello Sun' was introduced which provided protection of lips from harmful sun rays. In 1984, another product, 'Labello Camomile' was made available in market. This was the first time the brand made a product containing natural flavors and ingredients. Two years later, 'Labello Rosé' was also released. In 1989, 'Labello Sport' was introduced for physically active consumers who wanted lip care.
In 1992, 'Lip Balance' series were released for consumers wanting immediate moisturizing for their lips. The series consisted of two products: 'Labello Hydro', which is still used today and 'Labello Regeneration'. The later of which was the first product in the brand to be released in a squeezable tube packaging. Two years later, 'Labello UV Alpin' was made available that provided care for lips in winter and cold weathers. In 1999, the brand launched 17 different fruit flavored lip balms for the first time including 'Apricot Cream', 'Lemon Twist', 'Manadarin Vanilla', 'Orange', 'Sweet Melon' and 'Tropical Shake' among others. Today's assortment includes 'Cherry', 'Strwaberry', 'Passion Fruit', 'Pink Grapefruit', 'Dragonfruit' and newly released 'Pomegranate'.
In 2001, a lip balm and gloss
Lip gloss
Lip gloss is a product used primarily to give lips a glossy lustre and sometimes subtle color. It is distributed as a liquid or a soft solid...
, 'Labello Pearl & Shine', was introduced for feminine lips. This marked the first time the brand took a turn into the cosmetics
Cosmetics
Cosmetics are substances used to enhance the appearance or odor of the human body. Cosmetics include skin-care creams, lotions, powders, perfumes, lipsticks, fingernail and toe nail polish, eye and facial makeup, towelettes, permanent waves, colored contact lenses, hair colors, hair sprays and...
direction. Three years later, 'Care Gloss & Shine' lip gloss range were introduced in the market. These were available in trendy colours and as well as a transparent gloss. In 2009, Labello celebrated their 100 years by launching a limited edition of 'Labello Classic'.
Care range
- Classic/Classic Care (1973–present :)
- 3 Limited Editions
+ Classis 100 years
- Med/Med Care/Med Protection (1978–present)
- SOS/Med SOS/SOS Lip Balm
- Sun/Sun Care (1979–present)
- Sport/Active/Active Care/For Men (1989–present)
- Hydro/Moisture/Hydro Care (1992–present)
- Regeneration/Rejuvenation Q10 (1992–present)
- Lip Effect Q10
- UV Alpin/Extreme Alpin (1994–present)
- Lipbalance/Intensiv Balance (discontinued)
- Sensitive/Sensitive Care
- Natural Volume
Flavored range
- Ananas/Pineapple (discontinued)
- Apricot/Apricot Cream (discontinued)
- Camomile/Kamille/Camomile and Calendula (1984–present)
- Cherry/Fruity Shine Cherry (1999–present)
- Dragonfruit/Fruity Shine Dragonfruit
- Grapes
- Green Apple (Grüner Apfel) (discontinued)
- Himbeere (raspberry) (discontinued)
- Juicy Fantasy/Juicy Splash (discontinued)
- Lemon Twist (discontinued)
- Lime and Orange (discontinued)
- Mandarin Vanilla (discontinued)
- Mango (discontinued)
- Menthol/Mint/Mint and Minerals
- Milk and Honey
- Olive and Lemon
- Orange (discontinued)
- Passion Fruits
- Peach (discontinued)
- Pink Grapefruit
- Pink Guava
- Pomegranate/Fruity Shine Pomegranate
- Rose/Rosé/Soft Rosé/Velvet Rosé (1986–present)
- Strawberry/Fruity Shine Strawberry (1999–present)
- Summer Fruits (discontinued)
- Sweet Melon (discontinued)
- Tropical Shake (discontinued)
- Vitamin Power (discontinued)
- Vitamin Shake
Gloss range
- Pearl & Shine (2001–present)
- 4 Limited Editions
- Gold & Shine (discontinued)
- Angelstar/Angel Star
- Care Gloss & Shine (till 2009)
- Lovely Red
- Mocca (discontinued)
- Natural
- Pink/Pink Star
- Pure Natural
- Glamorous Gloss series (2009–present)
- Natural
- Pink Sugar
- Ruby Red