Beiersdorf
Encyclopedia
Beiersdorf AG is a multinational corporation
Corporation
A corporation is created under the laws of a state as a separate legal entity that has privileges and liabilities that are distinct from those of its members. There are many different forms of corporations, most of which are used to conduct business. Early corporations were established by charter...

 based in Hamburg
Hamburg
-History:The first historic name for the city was, according to Claudius Ptolemy's reports, Treva.But the city takes its modern name, Hamburg, from the first permanent building on the site, a castle whose construction was ordered by the Emperor Charlemagne in AD 808...

, Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...

, manufacturing personal care products. Its brands include Elastoplast
Elastoplast
Elastoplast is a trademark name of a brand of adhesive bandages and medical dressings made by Beiersdorf. Beiersdorf bought UK and Commonwealth rights from the parent company, Smith & Nephew in 1992 for £46.5 million. It has become a genericized trademark for "sticking plaster" in some...

, Eucerin (makers of Aquaphor), Labello
Labello
Labello is a century-old brand of lip balm stick. It is produced by Beiersdorf AG in Germany and Austria. The labello lip care sticks are also sold under the name Labello Nivea, Liposan and Nivea Lip Care...

, and Nivea
Nivea
Nivea is a global skin- and body-care brand that is owned by the German company Beiersdorf. The company was founded on March 28 1882 by pharmacist Carl Paul Beiersdorf. In 1900, the new owner Oskar Troplowitz developed a water-in-oil emulsion as a skin cream with Eucerit, the first stable emulsion...

.

Although its shares are publicly listed, Beiersdorf is controlled by Tchibo Holding AG (parent company of Tchibo
Tchibo
Tchibo is a German chain of coffee shops and cafés, also known for its weekly-changing range of other products. The latter includes: clothing, household items, electronics and electrical appliances...

), which directly owns 50.49 percent of shares.

External links

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