Labbrand is an agency that provides market and consumer research, brand strategy, and creative services for brand equity enhancement.

Located in Shanghai M50 Creative Industries Park, Labbrand provides integrated branding to multinationals, as well as small and medium- sized companies both in China and on a global scale.

Management

Labbrand was created in 2005 by Vladimir Djurovic. Vladimir Djurovic has had extensive and diverse business experience in France and China. Having graduated from Ecole Centrale Paris (France) with a master degree in Applied Mathematics and holding an M.A. from the Shanghai Jiaotong University Business School, he specializes in business management and brand engineering. Vladimir has worked for Société Générale (Paris) in their research department, as well as Galeries Lafayette (Shanghai) as their representative in China. Vladimir Djurovic is the Managing Director and main shareholder of Labbrand.

Services

Labbrand Research Lab

• Market & Consumer Insights
• Product & Service Research
• Design & Communication Research
• Cultural & Behavioral Audit

Labbrand Strategy Lab

• Brand Audit
• Brand Strategy
• Brand Implementation
• Brand Equity Management

Labbrand Creative Lab

• Brand Naming
• Visual Identity
• Olfactive Identity
• Sound Identity

Clients

Labbrand provided research, brand strategy, creative and naming services to the following companies:
Four Seasons Hotels

Four Seasons Hotels

Four Seasons Hotels, Inc. is a Canadian-based international ultra-luxury, five-star hotel management company. Travel + Leisure magazine and Zagat Survey rank the hotel chain's 84 properties among the top luxury hotels worldwide...

, Leroy Merlin Group, Accor Ibis, Momento, Bacardi

Bacardi

Bacardi is a family-controlled spirits company, best known as a producer of rums, including Bacardi Superior and Bacardi 151. The company sells in excess of 200 million bottles per year in nearly 100 countries...

, Pepsi

Pepsi

Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo...

, L’Oréal, P&G, Yves Rocher

Yves Rocher

Yves Rocher is a worldwide cosmetics and beauty brand, founded in 1959 by the French entrepreneur Yves Rocher and based in La Gacilly. The company is present in 88 countries on five continents and employs 13,500 personnel, excluding more than 215,000 through additional indirect jobs.The Yves...

, Quicksilver

Quicksilver

Quicksilver is an archaic name for the element mercury. It may also refer to:Science and technology:* Quicksilver , a codename for the third revision of the Power Mac G4...

, Gucci Group, Skechers

Skechers

Skechers is an American shoe company headquartered in Manhattan Beach, California, founded by CEO Robert Greenberg. Greenberg started Skechers in 1992 after he left LA Gear which he also founded. Skechers was started with his son as a distributor for Doc Martens; they launched their own shoe line...

, Sunny Delight

Sunny Delight

Sunny Delight may refer to the following:* SunnyD, the main drink made by Sunny Delight Beverages* Sunny Delight Beverages, the maker of Sunny Delight...

, Torres China, Kenzo

Kenzo

is a common masculine Japanese given name.-Possible writings:Kenzō can be written using different kanji characters and can mean:*賢三, "wise, three"*健三, "healthy, three"*謙三, "humble, three"*健想, "healthy, concept"*建造, "build, create"*健蔵, "healthy, storehouse"...

, Marvel

Marvel

-In business:*Marvel Entertainment, an American entertainment company**Marvel Animation, an animation production company**Marvel Comics, a comic book publisher**Marvel Productions, a television and film studio subsidiary...

, Brita

Brita

Brita GmbH is a German company founded in 1966 by Heinz Hankammer with headquarters in Taunusstein, Germany, that specializes in water filtration products. The company has production facilities in Germany, Great Britain, India, and Switzerland...

, BASF Norbin, Dolby Axon, Philips

Philips

Koninklijke Philips Electronics N.V. , more commonly known as Philips, is a multinational Dutch electronics company....

, Morgan Stanley

Morgan Stanley

Morgan Stanley is a global financial services firm headquartered in New York City serving a diversified group of corporations, governments, financial institutions, and individuals. Morgan Stanley also operates in 36 countries around the world, with over 600 offices and a workforce of over 60,000....

, TORMA, VESTAS, Volkswagen

Volkswagen

Volkswagen is a German automobile manufacturer and is the original and biggest-selling marque of the Volkswagen Group, which now also owns the Audi, Bentley, Bugatti, Lamborghini, SEAT, and Škoda marques and the truck manufacturer Scania.Volkswagen means "people's car" in German, where it is...

 and more

See also

• Brand
  Brand
  The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
  
  
• Brand Equity
  Brand equity
  Brand equity is the marketing effects and outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name. Fact of the well-known brand name is that, the company can sometimes charge premium prices from the consumer . And,...
  
  
• Brand Management
  Brand management
  Brand management is the application of marketing techniques to a specific product, product line, or brand.The discipline of brand management was started at Procter & Gamble as a result of a famous memo by Neil H...
  
  
• Branding agency
  Branding agency
  A branding agency is a type of marketing agency which specialises in creating and launching brands as well as rebranding. Branding agencies create, plan and manage branding strategies, independent of their clients...
  
  
• Market Research
  Market research
  Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy...
  
  
• Marketing
  Marketing
  Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
  
  
• Naming