Bacardi
Overview
 
Bacardi is a family-controlled spirits
Distilled beverage
A distilled beverage, liquor, or spirit is an alcoholic beverage containing ethanol that is produced by distilling ethanol produced by means of fermenting grain, fruit, or vegetables...

 company, best known as a producer of rum
Rum
Rum is a distilled alcoholic beverage made from sugarcane by-products such as molasses, or directly from sugarcane juice, by a process of fermentation and distillation. The distillate, a clear liquid, is then usually aged in oak barrels...

s, including Bacardi Superior
Bacardi Superior
Bacardi Superior is rum made by the Bacardi Company. In the US it is 80 proof, containing 40% abv . It is colourless and easy flowing and is thin in the body. This rum is mostly used to make cocktails calling for a white rum such as Cuba Libre, Daiquiri, Piña Colada, and Bacardi cocktail...

 and Bacardi 151
Bacardi 151
Bacardi 151 is an over-proof rum. The 151-proof liquor has an alcohol content of 75.5%, compared to the usual 35%-40%.Due to its high proof, it is typically used as a component in cocktails...

. The company sells in excess of 200 million bottles per year in nearly 100 countries. The company's sales in 2007 were US$5.5 billion, up from $4.9 billion in 2006.

Bacardi is headquartered in Hamilton, Bermuda
Hamilton, Bermuda
Hamilton is the capital of the British Overseas Territory of Bermuda. It is the territory's financial centre and a major port and tourist destination.-Geography:...

 and has a 16-member board of directors led by the original founder's great-great grandson, Facundo L.
Encyclopedia
Bacardi is a family-controlled spirits
Distilled beverage
A distilled beverage, liquor, or spirit is an alcoholic beverage containing ethanol that is produced by distilling ethanol produced by means of fermenting grain, fruit, or vegetables...

 company, best known as a producer of rum
Rum
Rum is a distilled alcoholic beverage made from sugarcane by-products such as molasses, or directly from sugarcane juice, by a process of fermentation and distillation. The distillate, a clear liquid, is then usually aged in oak barrels...

s, including Bacardi Superior
Bacardi Superior
Bacardi Superior is rum made by the Bacardi Company. In the US it is 80 proof, containing 40% abv . It is colourless and easy flowing and is thin in the body. This rum is mostly used to make cocktails calling for a white rum such as Cuba Libre, Daiquiri, Piña Colada, and Bacardi cocktail...

 and Bacardi 151
Bacardi 151
Bacardi 151 is an over-proof rum. The 151-proof liquor has an alcohol content of 75.5%, compared to the usual 35%-40%.Due to its high proof, it is typically used as a component in cocktails...

. The company sells in excess of 200 million bottles per year in nearly 100 countries. The company's sales in 2007 were US$5.5 billion, up from $4.9 billion in 2006.

Bacardi is headquartered in Hamilton, Bermuda
Hamilton, Bermuda
Hamilton is the capital of the British Overseas Territory of Bermuda. It is the territory's financial centre and a major port and tourist destination.-Geography:...

 and has a 16-member board of directors led by the original founder's great-great grandson, Facundo L. Bacardí. The President Bernard F. Ramírez and Co-President Charles M. Hernández, also play a large part in production and sales.

Early history

Facundo Bacardí Massó
Facundo Bacardi
Don Facundo Bacardi Massó was a Catalan businessman. In 1862 he founded the eponymous Bacardi rum distillery.Bacardi was born in Sitges Don Facundo Bacardi Massó (1814 – May 9, 1886) was a Catalan businessman. In 1862 he founded the eponymous Bacardi rum distillery.Bacardi was born in Sitges Don...

, a Catalan
Catalan people
The Catalans or Catalonians are the people from, or with origins in, Catalonia that form a historical nationality in Spain. The inhabitants of the adjacent portion of southern France are sometimes included in this definition...

 wine merchant, was born in Sitges
Sitges
*Church of Sant Bartolomeu i Santa Tecla . It houses two Gothic sepulchres , belonging to the an older church located on the same site...

, Catalonia, (Spain) in 1814, and emigrated to Cuba
Cuba
The Republic of Cuba is an island nation in the Caribbean. The nation of Cuba consists of the main island of Cuba, the Isla de la Juventud, and several archipelagos. Havana is the largest city in Cuba and the country's capital. Santiago de Cuba is the second largest city...

 in 1830. During this period, rum was cheaply made and not considered a refined drink, one rarely sold in upscale taverns. Don Facundo began attempting to "tame" rum. After experimenting with several techniques he hit upon filtering the rum through charcoal, which removed impurities. In addition to this, Facundo aged the rum in oak barrels, which had the effect of "mellowing" the drink.

Moving from the experimental stage to a more commercial endeavour, he and his brother José set up shop in a Santiago de Cuba
Santiago de Cuba
Santiago de Cuba is the second largest city of Cuba and capital city of Santiago de Cuba Province in the south-eastern area of the island, some south-east of the Cuban capital of Havana....

 distillery they bought in 1862; that distillery housed a still
Still
A still is a permanent apparatus used to distill miscible or immiscible liquid mixtures by heating to selectively boil and then cooling to condense the vapor...

 made of copper and cast iron
Cast iron
Cast iron is derived from pig iron, and while it usually refers to gray iron, it also identifies a large group of ferrous alloys which solidify with a eutectic. The color of a fractured surface can be used to identify an alloy. White cast iron is named after its white surface when fractured, due...

, and was in a building in whose rafters lived fruit bats
Leaf-nosed bat
The New World leaf-nosed bats are found throughout Central and South America, from Mexico to northern Argentina. They are ecologically the most varied and diverse family within the order Chiroptera...

.

The 1880s and 90s were turbulent times for Cuba and the company. Emilio Bacardí
Emilio Bacardi
Emilio Bacardi Moreau was a Cuban industrialist, politician, and writer who managed the Bacardi Rum Company and served as mayor of Santiago....

, Don Facundo's eldest son, was repeatedly imprisoned in a Spanish prison on (legitimate) suspicion of running a rebel financing and support network during the Cuban War of Independence
Cuban War of Independence
Cuban War of Independence was the last of three liberation wars that Cuba fought against Spain, the other two being the Ten Years' War and the Little War...

.

Emilio's brothers, Facundo and José, and his brother-in-law Henri (Don Enrique) Schueg, remained in Cuba with the difficult task of sustaining the company during a period of war. The women in the family were refugees in Kingston, Jamaica
Kingston, Jamaica
Kingston is the capital and largest city of Jamaica, located on the southeastern coast of the island. It faces a natural harbour protected by the Palisadoes, a long sand spit which connects the town of Port Royal and the Norman Manley International Airport to the rest of the island...

. After the war and the US occupation of Cuba, "The Original Cuba Libre
Cuba Libre
The Cuba Libre is a highball made of cola, lime, and white rum. This highball is often referred to as a Rum and Coke in the United States, Canada, the UK and Ireland, where the lime juice is optional.-History:...

" and the Daiquiri
Daiquiri
Daiquiri is a family of cocktails whose main ingredients are rum, lime juice, and sugar or other sweetener. There are several versions, but those that gained international fame are the ones made in the El Floridita bar in Havana, Cuba....

 were both born with Bacardi rum.
In 1899 US general Leonard Wood
Leonard Wood
Leonard Wood was a physician who served as the Chief of Staff of the United States Army, Military Governor of Cuba and Governor General of the Philippines. Early in his military career, he received the Medal of Honor. Wood also holds officer service #2 in the Regular Army...

 appointed Emilio Bacardí mayor of Santiago de Cuba
Santiago de Cuba
Santiago de Cuba is the second largest city of Cuba and capital city of Santiago de Cuba Province in the south-eastern area of the island, some south-east of the Cuban capital of Havana....

.
In 1912 Gerard Ransom travelled to Egypt
Egypt
Egypt , officially the Arab Republic of Egypt, Arabic: , is a country mainly in North Africa, with the Sinai Peninsula forming a land bridge in Southwest Asia. Egypt is thus a transcontinental country, and a major power in Africa, the Mediterranean Basin, the Middle East and the Muslim world...

 where he purchased a mummy for the future Emilio Bacardí Moreau Municipal Museum in Santiago de Cuba, a mummy still on display.
In Santiago, his brother Facundo M. Bacardí continued to manage the company along with Schueg, who began the company's international expansion by opening new bottling plants in Barcelona
Barcelona
Barcelona is the second largest city in Spain after Madrid, and the capital of Catalonia, with a population of 1,621,537 within its administrative limits on a land area of...

 (1910) and New York City (1915). The New York plant was soon shut down due to Prohibition
Prohibition in the United States
Prohibition in the United States was a national ban on the sale, manufacture, and transportation of alcohol, in place from 1920 to 1933. The ban was mandated by the Eighteenth Amendment to the Constitution, and the Volstead Act set down the rules for enforcing the ban, as well as defining which...

, yet during this time Cuba became a hotspot for US tourists.

In the 1920s, Emilio opened a new distillery in Santiago. During this decade, the art deco
Art Deco
Art deco , or deco, is an eclectic artistic and design style that began in Paris in the 1920s and flourished internationally throughout the 1930s, into the World War II era. The style influenced all areas of design, including architecture and interior design, industrial design, fashion and...

 Bacardi building was built in Havana
Havana
Havana is the capital city, province, major port, and leading commercial centre of Cuba. The city proper has a population of 2.1 million inhabitants, and it spans a total of — making it the largest city in the Caribbean region, and the most populous...

 and the third generation of the Bacardí family was entering the business. Facundo Bacardí invited US-Americans (still subject to Prohibition) to "Come to Cuba and bathe in Bacardi rum." A new product was introduced: Hatuey
Hatuey
Hatuey was a Taíno Cacique from the island of Hispaniola who lived in the early sixteenth century. He has attained legendary status for leading a group of natives in a fight against the invading Spaniards, and thus becoming the second fighter against colonialism in the New World after Anacaona...

 beer.
Bacardi's transition into an international brand was due mostly to Schueg's "business genius"; Schueg "branded Cuba as the home of rum, and Bacardi as the king of rums" and expanded overseas, first to Mexico (1931), then to Puerto Rico (1936), and then again to the United States (1944).

Bacardi moved after-Prohibition production first to Puerto Rico (which enabled rum to be sold tariff-free in the U.S. after Prohibition), and then to Mexico. Those changes were accompanied by a new brand name: Ron Bacardi ("Ron" is the Spanish word for rum). Several trademark disputes went to court during this time regarding uses of the Bacardi name on rum produced outside of Cuba.

During the World War II
World War II
World War II, or the Second World War , was a global conflict lasting from 1939 to 1945, involving most of the world's nations—including all of the great powers—eventually forming two opposing military alliances: the Allies and the Axis...

 years the company was led by Schueg's son-in-law José 'Pepin' Bosch. Pepin founded Bacardi Imports in New York City, and was named Cuba's Minister of the Treasury in 1949.

Cuban Revolution

Portuondo and other Bacardí family members initially supported the Cuban revolutionaries
Cuban Revolution
The Cuban Revolution was an armed revolt by Fidel Castro's 26th of July Movement against the regime of Cuban dictator Fulgencio Batista between 1953 and 1959. Batista was finally ousted on 1 January 1959, and was replaced by a revolutionary government led by Castro...

, including Fidel Castro
Fidel Castro
Fidel Alejandro Castro Ruz is a Cuban revolutionary and politician, having held the position of Prime Minister of Cuba from 1959 to 1976, and then President from 1976 to 2008. He also served as the First Secretary of the Communist Party of Cuba from the party's foundation in 1961 until 2011...

 and the broader M-26-7 movement
26th of July Movement
The 26th of July Movement was the revolutionary organization planned and led by Fidel Castro that in 1959 overthrew the Fulgencio Batista government in Cuba...

: Bosch personally donated tens of thousands of dollars to the movement, and acted as an intermediary between the revolutionaries and the CIA to assuage the latter's concerns. Family members, employees, and facilities were put to use by the movement and the company supported the revolution publicly with advertisements and parties. But their support turned to opposition as the pro-Soviet Che Guevara
Che Guevara
Ernesto "Che" Guevara , commonly known as el Che or simply Che, was an Argentine Marxist revolutionary, physician, author, intellectual, guerrilla leader, diplomat and military theorist...

 wing of the movement began to dominate and as Castro turned against American interests.

The Bacardí family (and hence the company) maintained a fierce opposition to Fidel Castro's
Opposition to Fidel Castro
The Cuban dissident movement is a political movement in Cuba whose aim is "to replace the current regime with a more democratic form of government". According to Human Rights Watch, the Cuban government represses nearly all forms of political dissent....

 revolution in Cuba in the 1960s. The Bacardí family and company left Cuba after it became clear that Castro was serious about his pledges for change; in particular, in nationalising and banning all private property on the island as well as all bank accounts. However, the company had started foreign branches a few years prior to the revolution; the company moved the all important Bacardi international trademarks out of the country to the Bahamas prior to the revolution as well as constructing a plant in Puerto Rico
Puerto Rico
Puerto Rico , officially the Commonwealth of Puerto Rico , is an unincorporated territory of the United States, located in the northeastern Caribbean, east of the Dominican Republic and west of both the United States Virgin Islands and the British Virgin Islands.Puerto Rico comprises an...

 after the prohibition era to save in import taxes for rum being imported to the US. This helped the company survive after the communist government nationalised all Bacardi assets in the country.

Bacardí family members had close ties to the US political elite as well as organisations of state such as the CIA
Central Intelligence Agency
The Central Intelligence Agency is a civilian intelligence agency of the United States government. It is an executive agency and reports directly to the Director of National Intelligence, responsible for providing national security intelligence assessment to senior United States policymakers...

. The family funded various Cuban exile
Cuban exile
The term "Cuban exile" refers to the many Cubans who have sought alternative political or economic conditions outside the island, dating back to the Ten Years' War and the struggle for Cuban independence during the 19th century...

 organisations such as CANF.

Embittered Bacardi helmsman José Pepin Bosch bought a surplus B-26
B-26 Marauder
The Martin B-26 Marauder was a World War II twin-engine medium bomber built by the Glenn L. Martin Company. First used in the Pacific Theater in early 1942, it was also used in the Mediterranean Theater and in Western Europe....

 bomber with the hopes of bombing Cuban oil refineries (the bold plan was foiled when a picture of the bomber appeared on the front page of The New York Times
The New York Times
The New York Times is an American daily newspaper founded and continuously published in New York City since 1851. The New York Times has won 106 Pulitzer Prizes, the most of any news organization...

). He was also allegedly involved in the CIA plot to assassinate Fidel Castro
Fidel Castro
Fidel Alejandro Castro Ruz is a Cuban revolutionary and politician, having held the position of Prime Minister of Cuba from 1959 to 1976, and then President from 1976 to 2008. He also served as the First Secretary of the Communist Party of Cuba from the party's foundation in 1961 until 2011...

; documents uncovered during congressional investigations into John F Kennedy's death bring to light a message outlining how he had plans to assassinate Castro, his brother Raúl Castro
Raúl Castro
Raúl Modesto Castro Ruz is a Cuban politician and revolutionary who has been President of the Council of State of Cuba and the President of the Council of Ministers of Cuba since 2008; he previously exercised presidential powers in an acting capacity from 2006 to 2008...

, and Che Guevara
Che Guevara
Ernesto "Che" Guevara , commonly known as el Che or simply Che, was an Argentine Marxist revolutionary, physician, author, intellectual, guerrilla leader, diplomat and military theorist...

. The RECE (Cuban Representation in Exile) also receives funding from Bacardi family members.

More recently, Bacardi lawyers were influential in the drafting of the 1996 Helms-Burton Act
Helms-Burton Act
The Cuban Liberty and Democratic Solidarity Act of 1996 is a United States federal law which strengthens and continues the United States embargo against Cuba...

 which sought to extend the scope of the United States embargo against Cuba
United States embargo against Cuba
The United States embargo against Cuba is a commercial, economic, and financial embargo partially imposed on Cuba in October 1960...

. In 1999 Otto Reich
Otto Reich
Otto Juan Reich , a Cuban-American, is former senior official in the administrations of Presidents Ronald Reagan, George H. W. Bush and George W. Bush...

, a lobbyist in Washington
Washington, D.C.
Washington, D.C., formally the District of Columbia and commonly referred to as Washington, "the District", or simply D.C., is the capital of the United States. On July 16, 1790, the United States Congress approved the creation of a permanent national capital as permitted by the U.S. Constitution....

 on behalf of Bacardi Rum, drafted section 211 of the 1999 Omnibus appropriations act, a bill that became known as the Bacardi Act. Section 211 denied trademark protection to Cuban businesses products expropriated after the Cuban revolution, a provision keenly sought by the Bacardi family. The act was aimed primarily at Havana Club
Havana Club
Havana Club is a brand of rum, made in Santa Cruz del Norte, Cuba. The brand was established by José Arechabala in 1878. After the Cuban Revolution of 1959, the distillery and company was nationalized by the Cuban government; subsequently, the Arechabala family left for Spain, then emigrated to the...

 brand in the US, which had been registered by the Cuban government. Section 211 has been challenged unsuccessfully by the Cuban government and the European Union in US courts; however, the act has been ruled illegal by the WTO (August 2001). The US Congress has yet to re-examine the matter.

Bacardi and Cuba today

Bacardi drinks are not found in Cuba today. The main brand of rum in Cuba is called Havana Club
Havana Club
Havana Club is a brand of rum, made in Santa Cruz del Norte, Cuba. The brand was established by José Arechabala in 1878. After the Cuban Revolution of 1959, the distillery and company was nationalized by the Cuban government; subsequently, the Arechabala family left for Spain, then emigrated to the...

, a formerly private company nationalised by the government. Drinks now made in the former Bacardi distillery are sold in Cuba under the name Caney.

Bacardi, despite having no business tie (in terms of production) to Cuba today, have decided to re-emphasise their Cuban heritage in recent years. This is mainly due to commercial reasons: facing increased competition in the Rum market from the now international brand Havana Club, the company concluded that it was important for sales to associate their rum with Cuba. TV adverts with slogans of 'Welcome to the Latin Quarter' are but one example of this. In 1998, under the distinctive bat logo, the phrase "company founded in Santiago de Cuba in 1862" was added.

Bacardi has faced criticism and legal problems for supposedly attempting to falsely convince consumers they were purchasing rum made in Cuba rather than just marking its heritage. Bacardi adverts in Spain, since 1966, had described a popular combination of rum and coke as "rum and coke". However, after 1998, it began to describe the drink as Cuba Libre
Cuba Libre
The Cuba Libre is a highball made of cola, lime, and white rum. This highball is often referred to as a Rum and Coke in the United States, Canada, the UK and Ireland, where the lime juice is optional.-History:...

 – literally translated as "free Cuba" which is the original name of the drink and how it's mostly called in Latin America. In this instance, Bacardi faced a legal ruling from the Spanish Association of Advertising Users which forced the company to stop the advert. They concluded that it could "mislead the viewer as to the true nature of the product" as the advert contained so many pieces of Caribbean imagery, one might conclude it came from Cuba (Ospina p. 79).

Bacardi continues to fight a war in the courts attempting to legalise their own Havana Club
Havana Club (Bacardi)
Havana Club is a rum made by Bacardi in Puerto Rico, with the original recipe of José Arechabala, and sold in the United States.-History:Havana Club rum, was first created by José Arechabala in 1934 and sold throughout the world from his family-owned distillery in Cuba...

 trademark outside of the United States. Havana Club
Havana Club
Havana Club is a brand of rum, made in Santa Cruz del Norte, Cuba. The brand was established by José Arechabala in 1878. After the Cuban Revolution of 1959, the distillery and company was nationalized by the Cuban government; subsequently, the Arechabala family left for Spain, then emigrated to the...

 is owned by the Cuban government and has a business joint venture with the french company Pernod Ricard
Pernod Ricard
Pernod Ricard is a French company that produces distilled beverages. The company's eponymous products, Pernod Anise and Ricard Pastis, are both anise-flavoured liqueurs and are often referred to simply as Pernod or Ricard...

.

The Bacardi legacy lives on in Santiago and Havana through their grand buildings and historic significance. The Bacardi Building (Edificio Bacardi) in Old Havana
Old Havana
Old Havana contains the core of the original city of Havana. The positions of the original Havana city walls are the modern boundaries of Old Havana....

 is regarded as one of the finest art deco
Art Deco
Art deco , or deco, is an eclectic artistic and design style that began in Paris in the 1920s and flourished internationally throughout the 1930s, into the World War II era. The style influenced all areas of design, including architecture and interior design, industrial design, fashion and...

 buildings in Latin America.

Brands

Bacardi has made several acquisitions to diversify away from the eponymous Bacardi rum brand. In 1993 Bacardi acquired Martini & Rossi
Martini & Rossi
Martini & Rossi is an Italian multinational alcoholic beverage company primarily associated with the Martini brand of vermouth and also with sparkling wine . It also produces the French vermouth, Noilly Prat.-History:...

, the famous Italian producer of Martini vermouth and sparkling wines. In 1998 the company acquired Dewar's scotch and Bombay Sapphire
Bombay Sapphire
Bombay Sapphire is a brand of gin distributed by Bacardi that was launched in 1987. Its name originates from the gin's popularity in India in of the days of the British Raj and the sapphire in question is the Star of Bombay on display at the Smithsonian Institution...

 gin from Diageo
Diageo
Diageo plc is a global alcoholic beverages company headquartered in London, United Kingdom. It is the world's largest producer of spirits and a major producer of beer and wine....

 for $2 billion. Bacardi acquired the Cazadores tequila brand in 2001 and in 2004 purchased Grey Goose, a French made vodka
Vodka
Vodka , is a distilled beverage. It is composed primarily of water and ethanol with traces of impurities and flavorings. Vodka is made by the distillation of fermented substances such as grains, potatoes, or sometimes fruits....

, from Sidney Frank
Sidney Frank
Sidney E. Frank was an American businessman who became a billionaire through his promotion of Grey Goose vodka and Jägermeister.-Early life, family, education:...

 for $2 billion. In 2006 Bacardi purchased New Zealand vodka brand 42 Below
Pacific Dawn
Pacific Dawn Limited is the former name of 42 BELOW Limited, a drinks manufacturing company based in downtown Auckland, New Zealand. They produce the flagship vodka 42 BELOW and the gin South Gin, as well as 420 spring water and the House Quality Vodka brand Stil Vodka.-Brand information:The 42nd...

. Other associated brands include the US version of Havana Club
Havana Club (Bacardi)
Havana Club is a rum made by Bacardi in Puerto Rico, with the original recipe of José Arechabala, and sold in the United States.-History:Havana Club rum, was first created by José Arechabala in 1934 and sold throughout the world from his family-owned distillery in Cuba...

, Drambuie
Drambuie
Drambuie is a sweet, golden colored 80-proof liqueur made from malt whisky, honey, herbs, and spices.Produced in Broxburn, West Lothian, Scotland, it is served straight, on the rocks, or added to mixed drinks such as the Rusty Nail....

 Scotch whisky liqueur, Disaronno Amaretto
Amaretto
Amaretto is an Italian sweet almond-flavoured liqueur. It is made from a base of apricot or almond pits, sometimes both.-Etymology:The name is a diminutive of the Italian amaro, meaning "bitter," indicating the distinctive flavour lent by the mandorla amara--the bitter almond or the drupe kernel...

, Eristoff
Eristoff
Eristoff Vodka originates from Georgia and was first created for Prince Eristoff in 1806.Made from 100% grain spirit, Eristoff vodka is triple distilled and then charcoal filtered, a technique first established in 18th century Russia....

 vodka, B&B and Bénédictine
Benedictine
Benedictine refers to the spirituality and consecrated life in accordance with the Rule of St Benedict, written by Benedict of Nursia in the sixth century for the cenobitic communities he founded in central Italy. The most notable of these is Monte Cassino, the first monastery founded by Benedict...

 liqueurs, and the Canadian alcopop
Alcopop
Alcopop is a colloquial term describing certain flavored alcoholic beverages, including:#malt beverages to which various fruit juices or other flavorings have been added...

 Rev
Rev (drink)
Rev is a 7% ABV vodka-based cola beverage , infused with guarana. Rev is manufactured by FBM Distilleries in Brampton, Ontario, Canada and distributed exclusively within the country under license from Bacardi. It is currently available in blue only. Purple, red, and green have been discontinued...

.

Despite focusing on the middle and lower end of the price spectrum, some Bacardi rum offerings have achieved a modicum of success at international spirit ratings
Spirit ratings
With a growing number of microdistilleries and an expanding number of offerings from large corporate entities, a number of institutions have arisen to provide professional evaluations of individual spirits...

 competitions. For example, their eight-year añejo rum earned gold medals at the 2008 and 2009 San Francisco World Spirits Competition.

Bacardi is also the only brand to feature the Mexican free-tailed bat
Mexican Free-tailed Bat
The Mexican free-tailed bat , also known as the Brazilian free-tailed bat, is a medium-sized bat that is native to the Americas and is widely regarded as one of the most abundant mammals in North America...

 as its icon or logo.

Awards

Despite the fact that many of Bacardi's offerings are aimed at the lower and middle-part of the price spectrum, Bacardi rums have been entered in a number of international spirit ratings
Spirit ratings
With a growing number of microdistilleries and an expanding number of offerings from large corporate entities, a number of institutions have arisen to provide professional evaluations of individual spirits...

 competitions. Several Bacardi spirits have performed notably well. The Bacardi 8-year Ron Reserva, for example, received two gold medals and a silver from the San Francisco World Spirits Competition between 2008 and 2010. In addition, it also received a Grand Gold Medal at Monde Selection
Monde Selection
Monde Selection, created in 1961, is an international and independent quality institute located in Brussels, that tastes and tests consumer products in order to grant them a renowned Quality Label...

's World Quality Selections in 2011. Proof66's aggregate score, which accounts for San Francisco competition outcomes as well as scores from other professional rating organizations, places the Ron Reserva in the First Tier of all rated spirits.

Hemingway connection

Ernest Hemingway
Ernest Hemingway
Ernest Miller Hemingway was an American author and journalist. His economic and understated style had a strong influence on 20th-century fiction, while his life of adventure and his public image influenced later generations. Hemingway produced most of his work between the mid-1920s and the...

 ordered his daiquiris with Bacardi White Label rum and mentions Hatuey beer in three of his works: For Whom the Bell Tolls
For Whom the Bell Tolls
For Whom the Bell Tolls is a novel by Ernest Hemingway published in 1940. It tells the story of Robert Jordan, a young American in the International Brigades attached to a republican guerrilla unit during the Spanish Civil War. As an expert in the use of explosives, he is assigned to blow up a...

, To Have and Have Not
To Have and Have Not
To Have and Have Not is a 1937 novel by Ernest Hemingway about Harry Morgan, a fishing boat captain who lives with a prostitute and runs contraband between Cuba and Florida. The novel depicts Harry as an essentially good man who is forced into blackmarket activity by economic forces beyond his...

and The Old Man and the Sea
The Old Man and the Sea
The Old Man and the Sea is a novel written by American author Ernest Hemingway in 1951 in Cuba, and published in 1952. It was the last major work of fiction to be produced by Hemingway and published in his lifetime. One of his most famous works, it centers upon Santiago, an aging fisherman who...

.

Chalk's Ocean Airways Flight 101

On 19 December 2005 Chalk's Ocean Airways Flight 101
Chalk's Ocean Airways flight 101
Chalk's Ocean Airways Flight 101 was an aircraft crash that occurred off Miami Beach, Florida, in the United States on December 19, 2005. All 20 passengers and crew on board the 1947 Grumman G-73T Turbine Mallard died in the crash, which was attributed to metal fatigue on the starboard wing...

 from Fort Lauderdale, Florida to Bimini, Bahamas, with an unscheduled stop at Watson Island, Miami, Florida, crashed off Miami Beach, Florida. Sergio Danguillecourt, a member of the board of directors of Bacardi Ltd and a great-great-grandson of the rum company's founder Don Facund Bacardí i Massó, and his wife Jacqueline Kriz Danguillecourt were on board. There were no survivors.

United States headquarters

In 2006, Bacardi USA leased a 15-story headquarters complex in Coral Gables
Coral Gables, Florida
Coral Gables is a city in Miami-Dade County, Florida, southwest of Downtown Miami, in the United States. The city is home to the University of Miami....

. Bacardi had employees in seven buildings across Miami-Dade County at the time.

Bacardi vacated its former headquarter buildings on Biscayne Boulevard in Midtown Miami
Midtown Miami
Midtown Miami is the collective term for the Wynwood and Edgewater neighborhoods of Miami, Florida, United States, north of Downtown and south of the Miami Design District. It is roughly bound by North 29th Street to the south, I-195 to the north, I-95 to the west and Biscayne Bay to the east.In...

. Miami citizens began a campaign to label the buildings as "historic". University of Miami
University of Miami
The University of Miami is a private, non-sectarian university founded in 1925 with its main campus in Coral Gables, Florida, a medical campus in Miami city proper at Civic Center, and an oceanographic research facility on Virginia Key., the university currently enrolls 15,629 students in 12...

 professor of architecture Allan Schulman said "Miami's brand is it's identity as a tropical city. The Bacardi buildings are exactly the sort that resonate with our consciousness of what Miami is about". In 2007 Chad Oppenheim, the head of Oppenheim Architecture + Design, described the Bacardi buildings as "elegant, with a Modernist [look combined with] a local flavour."

The current headquarters is at 2701 LeJeune Road in Coral Gables. The 300 employees occupy 230000 square feet (21,367.7 m²) of leased office space.

Mexico City buildings

Bacardi had architects Ludwig Mies Van Der Rohe
Ludwig Mies van der Rohe
Ludwig Mies van der Rohe was a German architect. He is commonly referred to and addressed as Mies, his surname....

 and Felix Candela
Félix Candela
Félix Candela Outeriño was a Spanish architect known for his significant role in the development of Mexican architecture and structural engineering. Candela’s major contribution to architecture was the development of thin shells made out of reinforced concrete...

 design office buildings and a bottling plant
Ludwig Mies Van Der Rohe and Felix Candela's Industrial Buildings
The Bacardi buildings of Ludwig Mies Van Der Rohe and Felix Candela can be found in Mexico City, Mexico.- Site Description :Originally constructed between 1958 and 1961, Felix Candela and Ludwig Mies Van Der Rohe designed the corporate office building, bottling plant and ageing cellars of Bacardi &...

 for them in Mexico City
Mexico City
Mexico City is the Federal District , capital of Mexico and seat of the federal powers of the Mexican Union. It is a federal entity within Mexico which is not part of any one of the 31 Mexican states but belongs to the federation as a whole...

 during the 1950s. The building complex was added to the tentative list of UNESCO
UNESCO
The United Nations Educational, Scientific and Cultural Organization is a specialized agency of the United Nations...

's World Heritage Site
World Heritage Site
A UNESCO World Heritage Site is a place that is listed by the UNESCO as of special cultural or physical significance...

 list on 20 November 2001.

External links

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