LASIK MD
Encyclopedia
LASIK MD is a Canadian provider of laser vision correction and the largest provider of laser vision correction in North America based on procedure volume. In 2010, LASIK MD performed over 70,000 procedures, more than half of all laser vision correction procedures in Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

.

LASIK MD was founded in 2001 by Dr. Mark Cohen and Dr. Avi Wallerstein with two initial clinics in Montreal
Montreal
Montreal is a city in Canada. It is the largest city in the province of Quebec, the second-largest city in Canada and the seventh largest in North America...

, Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

 and Toronto
Toronto
Toronto is the provincial capital of Ontario and the largest city in Canada. It is located in Southern Ontario on the northwestern shore of Lake Ontario. A relatively modern city, Toronto's history dates back to the late-18th century, when its land was first purchased by the British monarchy from...

, Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

. As of 2011, there are 29 LASIK MD eye centres located across Canada, and two in the United States. The clinics serve all major metropolitan areas throughout Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

. LASIK MD is a provider of laser vision correction, performing LASIK
LASIK
LASIK or Lasik , commonly referred to simply as laser eye surgery, is a type of refractive surgery for correcting myopia, hyperopia, and astigmatism...

, PRK
PRK
PRK could refer to:*Phase Reversal Keying, see BPSK*Photorefractive keratectomy, a laser eye surgery procedure*ISO 3166-1 alpha-3 code, International Olympic Committee country code, and FIFA country code for North Korea...

 and keratoconus
Keratoconus
Keratoconus , is a degenerative disorder of the eye in which structural changes within the cornea cause it to thin and change to a more conical shape than its normal gradual curve....

 treatments. The LASIK MD centre in Montreal
Montreal
Montreal is a city in Canada. It is the largest city in the province of Quebec, the second-largest city in Canada and the seventh largest in North America...

 is the largest private eye care centre in the province of Quebec and also performs cataract surgeries.

LASIK MD Montreal location is a LASIK
LASIK
LASIK or Lasik , commonly referred to simply as laser eye surgery, is a type of refractive surgery for correcting myopia, hyperopia, and astigmatism...

 training centre for Canadian laser eye surgeons. It is a non-hospital based facility accredited by the College of Physicians of Quebec for the training of laser vision correction to ophthalmic surgery residents. This accreditation was obtained via the University of Sherbrooke.

History

In 1998, Lasik Vision Corporation was the first laser vision correction provider in North America to offer “affordable, value-pricing” and to promote it with direct-to-consumer advertising
Direct-to-consumer advertising
Direct-to-consumer advertising usually refers to the marketing of pharmaceutical products but can apply in other areas as well. This form of advertising is directed toward patients, rather than healthcare professionals. The Food and Drug Administration holds responsibility of regulating DTC...

. At the time, this was a new approach for a medical services company and allowed it to capitalize on a larger mass appeal for the procedure. Dr. Wallerstein was the National Medical Director of LASIK Vision Corporation and oversaw medical standardization, and Dr. Cohen was the National Director of Professional Affairs and oversaw physician recruitment and training. By 2000, Lasik Vision Corporation, a publicly traded corporation, became the largest laser vision company in the world, as measured by procedure volume.

However, soon after its bankruptcy in 2001, Cohen and Wallerstein left LASIK Vision to implement a similar medical model in a group of privately-owned facilities. These centres operate under the name LASIK MD. LASIK MD subsequently acquired the majority of the former Lasik Vision facilities in bankruptcy proceedings in Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

.

Awards

In 2008, 2009, 2010 and 2011 LASIK MD was named one of Canada’s 50 Best Managed Companies in an annual rating organized by the National Post and Deloitte’s. LASIK MD was presented with a Special National Citation in honour of Service Excellence at the Ernst & Young 2008 Entrepreneur of the Year Awards .
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