L'Amore È Un Attimo
Encyclopedia
"L'amore è un attimo" was the Italian
Italy
Italy , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...

 entry in the Eurovision Song Contest 1971
Eurovision Song Contest 1971
The Eurovision Song Contest 1971 was the sixteenth Eurovision Song Contest and the first held in Dublin, Ireland. The new voting system that was introduced in this Eurovision did have one big problem: some juries gave fewer points out than others...

, performed in Italian
Italian language
Italian is a Romance language spoken mainly in Europe: Italy, Switzerland, San Marino, Vatican City, by minorities in Malta, Monaco, Croatia, Slovenia, France, Libya, Eritrea, and Somalia, and by immigrant communities in the Americas and Australia...

 by Massimo Ranieri
Massimo Ranieri
Massimo Ranieri , is an Italian pop singer, film and stage actor.He was born in Naples , the fifth of eight children in the family. When he was 10, young Giovanni would sing at restaurants, wedding receptions, etc...

.

The song is a ballad, in which Ranieri attempts to write a letter to his lover ending their relationship. He repeats the phrase "You said that the one that can tear us apart will never be born" and also tells her that "life is a storm, stronger than us" in his attempts to rationalise the breakup. It appears that he is as despondent about the end of the relationship as he believes she will be, but no reason for it is offered.

The song was performed eleventh on the night (following Belgium
Belgium
Belgium , officially the Kingdom of Belgium, is a federal state in Western Europe. It is a founding member of the European Union and hosts the EU's headquarters, and those of several other major international organisations such as NATO.Belgium is also a member of, or affiliated to, many...

's Jacques Raymond & Lily Castel
Lily Castel
Lily Castel is a Belgian singer, best known for her participation with Jacques Raymond in the 1971 Eurovision Song Contest.- Early career :...

 with Goeiemorgen, morgen
Goeiemorgen, Morgen
"Goeiemorgen, morgen" was the Belgian entry in the Eurovision Song Contest 1971, performed in Dutch by Jacques Raymond and Lily Castel....

 and preceding Sweden
Sweden
Sweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....

's Family Four
Family Four
Family Four were a Swedish pop group who recorded during the 1960s and 1970s. They were made up of Berdnt Öst, Marie Bergman, Agnetha Munther and Pierre Isacsson. They won Melodifestivalen twice, in 1971 with "Vita vidder" and in 1972 with "Härliga sommardag". They went on to represent Sweden in...

 with Vita vidder
Vita vidder
"Vita vidder" was the Swedish entry in the Eurovision Song Contest 1971, performed in Swedish by Family Four.The song says that many people of Northern Europe like to travel to sunny countries of Southern Europe, with beaches, sunny days and warm nights, but the band prefers the white horizons...

). At the close of voting, it had received 91 points, placing 5th in a field of 18.

It was succeeded as Italian representative
Italy in the Eurovision Song Contest
Italy participated in the Eurovision Song Contest frequently from 1956 to 1997. It was one of only seven countries that competed at the very first contest...

 at the 1972 Contest
Eurovision Song Contest 1972
The Eurovision Song Contest 1972 was the 17th edition series. Monaco was unable to host this year's Eurovision as they were unable to provide the resources. They approached French TV, who agreed to produce the contest, but only if the contest was staged in France and not the planned Monte Carlo...

 by Nicola di Bari
Nicola Di Bari
Nicola di Bari is an Italian singer. He was born in Zapponeta, Apulia, as Michele Scommegna.He won the Sanremo Music Festival in 1971 and 1972...

 with "I giorni dell'arcobaleno
I Giorni Dell'Arcobaleno
"I giorni dell'arcobaleno" was the Italian entry in the Eurovision Song Contest 1972, performed in Italian by Nicola di Bari....

".

Also, this was the first year that the ESC decided to have preview videos promoting the songs competing in the contest. Apparently, Massimo's video was filmed in color, but the location of the shoot is pretty sketchy, since the Italian tv network, RAI didn't convert to color tv until 1977. Plus Massimo's appearance looks a lot different than his appearance at the ESC. Apparently the song and preview video were both recorded in 1970. In the video, he demonstrates all of his emotions in the song very well.

In conclusion, it was rumored that he was favored to win the contest, since he was asked to record the song in Spanish, French, German and English. However, only the French and Spanish versions have been heard.
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