Krafty
Encyclopedia
"Krafty" is a song by New Order
, released as the first single
from the band's 2005 album, Waiting for the Sirens' Call
.
It marks the first new release by New Order for Warner Bros. Records
without London Records
and was produced by John Leckie
, who is notable for his involvement in records such as Pink Floyd
's The Dark Side of the Moon
, Simple Minds
' Real to Real Cacophony
, Radiohead
's The Bends
and The Stone Roses
' debut album
. As with most New Order releases, the artwork is provided by Peter Saville.
Reviews for the song have been mixed; Pitchfork Media
rated it 3/5, stating "This is a tough call to make, because New Order are often at their best when they're impossibly aloof, but there's a fine line between effortless and tuneless, and "Krafty" isn't the former." When reviewed on the BBC Radio
show "Roundtable", one reviewer rated it 5/10, another 6/10 and yet another 7/10.
"Krafty" was released on 7 March 2005 in the UK and in lieu of B-side
s there are a plethora of remixes of the A-side. A US version was released 3 May 2005.
The video, directed by Johan Renck
, who also directed the video for "Crystal", appears to be set in Sweden
and depicts two teenage lovers. The video shares a similar plot line with the Bran Van 3000
video for "Astounded
" and the kent
video for "Kärleken väntar".
The track reached #26 in the Republic of Ireland
in its week of release, and peaked at #8 in the United Kingdom
. In July 2005, it hit #2 on the Hot Dance Music/Club Play chart.
Upon the release of the Xbox 360
, this song, along with a few other samples, were written on the hard drives of premium package 360s for use with the integrated music player. It was also included as part of the soundtrack of the game Project Gotham Racing 3
.
The song is used in an advertisement by Telenor
in Serbia. It was shot in the municipality of Belgrade
, New Belgrade
.
"Krafty" is also used as the end credit song in the award winning American independent film Skills Like This
, directed by Monty Miranda
.
New Order
New Order are an English rock band formed in 1980 by Bernard Sumner , Peter Hook and Stephen Morris...
, released as the first single
Single (music)
In music, a single or record single is a type of release, typically a recording of fewer tracks than an LP or a CD. This can be released for sale to the public in a variety of different formats. In most cases, the single is a song that is released separately from an album, but it can still appear...
from the band's 2005 album, Waiting for the Sirens' Call
Waiting for the Sirens' Call
-Singles:* "Krafty" * "Jetstream" * "Waiting for the Sirens' Call" * "Guilt Is a Useless Emotion" -Personnel:* Bernard Sumner – vocals, guitars, synthesisers and programming...
.
It marks the first new release by New Order for Warner Bros. Records
Warner Bros. Records
Warner Bros. Records Inc. is an American record label. It was the foundation label of the present-day Warner Music Group, and now operates as a wholly owned subsidiary of that corporation. It maintains a close relationship with its former parent, Warner Bros. Pictures, although the two companies...
without London Records
London Records
London Records, referred to as London Recordings in logo, is a record label headquartered in the United Kingdom, originally marketing records in the United States, Canada and Latin America from 1947 to 1979, then becoming a semi-independent label....
and was produced by John Leckie
John Leckie
John Leckie is a British music producer, notable for producing many high-profile albums such as The Stone Roses's debut and Radiohead's The Bends...
, who is notable for his involvement in records such as Pink Floyd
Pink Floyd
Pink Floyd were an English rock band that achieved worldwide success with their progressive and psychedelic rock music. Their work is marked by the use of philosophical lyrics, sonic experimentation, innovative album art, and elaborate live shows. Pink Floyd are one of the most commercially...
's The Dark Side of the Moon
The Dark Side of the Moon
The Dark Side of the Moon is the eighth studio album by English progressive rock band Pink Floyd, released in March 1973. It built on ideas explored in the band's earlier recordings and live shows, but lacks the extended instrumental excursions that characterised their work following the departure...
, Simple Minds
Simple Minds
Simple Minds are a Scottish rock band who achieved worldwide popularity from the mid-1980s to the early 1990s. The band produced a handful of critically acclaimed albums in the early 1980s and best known for their #1 US, Canada and Netherlands hit single "Don't You ", from the soundtrack of the...
' Real to Real Cacophony
Real to Real Cacophony
Real to Real Cacophony is the second studio album by Simple Minds, released in 1979. The album did not chart, nor did its only single, "Changeling".-Track listing:-Re-releases:...
, Radiohead
Radiohead
Radiohead are an English rock band from Abingdon, Oxfordshire, formed in 1985. The band consists of Thom Yorke , Jonny Greenwood , Ed O'Brien , Colin Greenwood and Phil Selway .Radiohead released their debut single "Creep" in 1992...
's The Bends
The Bends
The Bends is the second studio album by the English alternative rock band Radiohead, released on 13 March 1995 by Parlophone. The Bends was produced by John Leckie at EMI's studios in London, and engineered by Nigel Godrich, who would go on to produce all future albums by the band...
and The Stone Roses
The Stone Roses
The Stone Roses are an English alternative rock band formed in Manchester in 1983. They were one of the pioneering groups of the Madchester movement that was active during the late 1980s and early 1990s...
' debut album
The Stone Roses (album)
The Stone Roses is the debut album by English rock band The Stone Roses, released on Silvertone Records in 1989. It cemented the band's reputation among critics, and is still rated by some as one of the most important albums ever...
. As with most New Order releases, the artwork is provided by Peter Saville.
Reviews for the song have been mixed; Pitchfork Media
Pitchfork Media
Pitchfork Media, usually known simply as Pitchfork or P4k, is a Chicago-based daily Internet publication established in 1995 that is devoted to music criticism and commentary, music news, and artist interviews. Its focus is on underground and independent music, especially indie rock...
rated it 3/5, stating "This is a tough call to make, because New Order are often at their best when they're impossibly aloof, but there's a fine line between effortless and tuneless, and "Krafty" isn't the former." When reviewed on the BBC Radio
BBC Radio
BBC Radio is a service of the British Broadcasting Corporation which has operated in the United Kingdom under the terms of a Royal Charter since 1927. For a history of BBC radio prior to 1927 see British Broadcasting Company...
show "Roundtable", one reviewer rated it 5/10, another 6/10 and yet another 7/10.
"Krafty" was released on 7 March 2005 in the UK and in lieu of B-side
A-side and B-side
A-side and B-side originally referred to the two sides of gramophone records on which singles were released beginning in the 1950s. The terms have come to refer to the types of song conventionally placed on each side of the record, with the A-side being the featured song , while the B-side, or...
s there are a plethora of remixes of the A-side. A US version was released 3 May 2005.
The video, directed by Johan Renck
Johan Renck
Bo Johan Renck is a Swedish director of music videos, TV and film. He is an occasional recording artist using the moniker Stakka Bo.-Music videos:...
, who also directed the video for "Crystal", appears to be set in Sweden
Sweden
Sweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....
and depicts two teenage lovers. The video shares a similar plot line with the Bran Van 3000
Bran Van 3000
Bran Van 3000 is an electronica collective from Manhattan, New York City, New York and Montreal, Quebec. Founded by DJ James Di Salvio and E.P...
video for "Astounded
Astounded
"Astounded" is the first single by Bran Van 3000 from their second studio album, Discosis. The song features the late Curtis Mayfield, whose performance was recorded before his death in late 1999. The song was very successful in Canada, receiving heavy airplay on Muchmusic and reaching #3 on...
" and the kent
Kent (band)
Kent is a Swedish alternative rock band founded in Eskilstuna in 1990, with the name Coca-Cola Kids, later Jones & Giftet , and Havsänglar...
video for "Kärleken väntar".
The track reached #26 in the Republic of Ireland
Republic of Ireland
Ireland , described as the Republic of Ireland , is a sovereign state in Europe occupying approximately five-sixths of the island of the same name. Its capital is Dublin. Ireland, which had a population of 4.58 million in 2011, is a constitutional republic governed as a parliamentary democracy,...
in its week of release, and peaked at #8 in the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
. In July 2005, it hit #2 on the Hot Dance Music/Club Play chart.
Upon the release of the Xbox 360
Xbox 360
The Xbox 360 is the second video game console produced by Microsoft and the successor to the Xbox. The Xbox 360 competes with Sony's PlayStation 3 and Nintendo's Wii as part of the seventh generation of video game consoles...
, this song, along with a few other samples, were written on the hard drives of premium package 360s for use with the integrated music player. It was also included as part of the soundtrack of the game Project Gotham Racing 3
Project Gotham Racing 3
Project Gotham Racing 3 is an arcade-style racing game that was released with the launch of the Xbox 360 on November 22, 2005 for the US market and December 2, 2005 in Europe, and was released on January 12, 2006 in Japan. Developed by Bizarre Creations, it is the third installment in the Project...
.
The song is used in an advertisement by Telenor
Telenor
Telenor Group is the incumbent telecommunications company in Norway, with headquarters located at Fornebu, close to Oslo. Today, Telenor Group is mostly an international wireless carrier with operations in Scandinavia, Eastern Europe and Asia, working predominantly under the Telenor brand...
in Serbia. It was shot in the municipality of Belgrade
Belgrade
Belgrade is the capital and largest city of Serbia. It is located at the confluence of the Sava and Danube rivers, where the Pannonian Plain meets the Balkans. According to official results of Census 2011, the city has a population of 1,639,121. It is one of the 15 largest cities in Europe...
, New Belgrade
Novi Beograd
Novi Beograd or New Belgrade is the most populous municipality that constitutes the City of Belgrade, the capital of Serbia. It is a planned city, built in 1947 on the left bank of the Sava river which was previously an uninhabited area, opposite of the old Belgrade...
.
"Krafty" is also used as the end credit song in the award winning American independent film Skills Like This
Skills Like This
Skills Like This is a 2009 comedy film distributed by Shadow Distribution released theatrically on March 20, 2009. The DVD released on November 17, 2009 and the Premium Cable premiere on Starz and Starz On Demand 1.1. 2010. It was directed by Monty Miranda, written by Spencer Berger, and stars...
, directed by Monty Miranda
Monty Miranda
Monty Miranda is an American film director. His first feature film, Skills Like This, won the Best Narrative Feature Audience Award at the SXSW Film Festival...
.
Track listings
- CD NUOCD13
- "Krafty" (single edit) – 3:47
- "Krafty" (album version) – 4:33
- CD NUOCP13
- "Krafty" (The Glimmers 12" Extended Mix) – 6:52
- "Krafty" (Phones Reality Remix) – 7:05
- "Krafty" (Andy Green Remix) – 3:24
- "Krafty" (re-edit of album version) – 4:53
- "Krafty" (video) – 3:47
- 12" NUOX13
- "Krafty" (single edit) – 3:47
- "Krafty" (The Glimmers 12" Extended Mix) – 6:52
- "Krafty" (Phones Reality Remix) – 7:05
- "Krafty" (The Glimmers dub version) – 5:53
- CD Warner Bros. 42800-2
- "Krafty" (radio edit) – 3:47
- "Krafty" (Morel's Pink Noise Vocal) – 7:52
- "Krafty" (DJ Dan Vocal) – 8:18
- "Krafty" (Eric Kupper Club Mix) – 9:11
- "Krafty" (The Glimmers 12" Extended Mix) – 6:52
- "Krafty" (Phones Reality Remix) – 7:05
- "Krafty" (Riton Re-Rub Remix) – 6:54
Chart positions
| Chart (2005) | Peak position |
|---|---|
| Australia ARIA Singles Chart ARIA Charts The ARIA charts are the main Australian music sales charts, issued weekly by the Australian Recording Industry Association. The charts are a record of the highest selling singles and albums in various genres in Australia. ARIA commenced compiling its own charts in-house from the week ending 26 June... |
54 |
| German Media Control Media Control Charts The official music charts in Germany are gathered and published by the company Media Control GfK International on behalf of Bundesverband Musikindustrie... Singles Chart |
65 |
| Irish Singles Chart Irish Singles Chart The Irish Singles Chart is Ireland's music industry standard singles popularity chart issued weekly by the Irish Recorded Music Association and compiled on behalf of the IRMA by Chart-Track. Chart rankings are based on sales, which are compiled through over-the-counter retail data captured... |
26 |
| UK Singles Chart UK Singles Chart The UK Singles Chart is compiled by The Official Charts Company on behalf of the British record-industry. The full chart contains the top selling 200 singles in the United Kingdom based upon combined record sales and download numbers, though some media outlets only list the Top 40 or the Top 75 ... |
8 |
| U.S. Billboard Hot Dance Club Play | 2 |
| U.S. Billboard Hot Dance Singles Sales Hot Dance Singles Sales Hot Dance Singles Sales is a chart released weekly by Billboard magazine in the United States, established in 1985. It measures the sale of commercially released singles that deal with dance music and remixes... |
4 |
| U.S. Billboard Hot Singles Sales | 18 |