Kix (cereal)
Encyclopedia
Kix is a cereal
introduced in 1937 by the General Mills
cereal company of Golden Valley, Minnesota
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Kix is an extruded expanded puffed grain
product made with whole grain corn. The grain is processed and expanded (water is added and it is pulverized). Cooking of Kix occurs in the extruder and then the dough is formed into the desired shape as it is extruded through a die.
Kix was the first cereal to be manufactured with this process. Before the development of extruded expanded puffed grain cereals, only flake type cereals had been marketed.
Just months after the United States dropped an atomic bomb
on Hiroshima, Kix offered an atomic bomb ring in exchange for a box top and 15 cents. The ring was purported to detect radiation.
"Kids love Kix for what Kix has got/Moms love Kix for what Kix has not." (TV commercial jingle
, 1980s.)
Breakfast cereal
A breakfast cereal is a food made from processed grains that is often, but not always, eaten with the first meal of the day. It is often eaten cold, usually mixed with milk , water, or yogurt, and sometimes fruit but sometimes eaten dry. Some cereals, such as oatmeal, may be served hot as porridge...
introduced in 1937 by the General Mills
General Mills
General Mills, Inc. is an American Fortune 500 corporation, primarily concerned with food products, which is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. The company markets many well-known brands, such as Betty Crocker, Yoplait, Colombo, Totinos, Jeno's, Pillsbury, Green...
cereal company of Golden Valley, Minnesota
Golden Valley, Minnesota
As of the census of 2000, there were 20,281 people, 8,449 households, and 5,508 families residing in the city. The population density was 1,982.3 people per square mile . There were 8,589 housing units at an average density of 839.5 per square mile...
.
Kix is an extruded expanded puffed grain
Puffed grain
Puffed grain includes ancient puffed grains like popcorn as well as puffed rice. Modern puffed grains are often created using high temperature, pressure, and/or extrusion....
product made with whole grain corn. The grain is processed and expanded (water is added and it is pulverized). Cooking of Kix occurs in the extruder and then the dough is formed into the desired shape as it is extruded through a die.
Kix was the first cereal to be manufactured with this process. Before the development of extruded expanded puffed grain cereals, only flake type cereals had been marketed.
Just months after the United States dropped an atomic bomb
Atomic bombings of Hiroshima and Nagasaki
During the final stages of World War II in 1945, the United States conducted two atomic bombings against the cities of Hiroshima and Nagasaki in Japan, the first on August 6, 1945, and the second on August 9, 1945. These two events are the only use of nuclear weapons in war to date.For six months...
on Hiroshima, Kix offered an atomic bomb ring in exchange for a box top and 15 cents. The ring was purported to detect radiation.
Formula changes
General Mills introduced Berry Berry Kix in 1992 and Honey Kix in 2009. Currently, in regular Kix all total sugars are about 10% by weight.Advertising slogans
"Kid Tested, Mother Approved.""Kids love Kix for what Kix has got/Moms love Kix for what Kix has not." (TV commercial jingle
Jingle
A jingle is a short tune used in advertising and for other commercial uses. The jingle contains one or more hooks and lyrics that explicitly promote the product being advertised, usually through the use of one or more advertising slogans. Ad buyers use jingles in radio and television...
, 1980s.)