Kernal Korn is a promotional

Promotion (marketing)

Promotion is one of the four elements of marketing mix . It is the communication link between sellers and buyers for the purpose of influencing, informing, or persuading a potential buyer's purchasing decision....

 character for Goodrich Quality Theaters

Goodrich Quality Theaters

Goodrich Quality Theaters, Inc., or GQTI, is a chain of 30 movie theaters, headquartered in Grand Rapids, MI, representing a total of approximately 270 screens in the United States...

, a Midwestern

Midwestern United States

The Midwestern United States is one of the four U.S. geographic regions defined by the United States Census Bureau, providing an official definition of the American Midwest....

 United States

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 theater

Movie theater

A movie theater, cinema, movie house, picture theater, film theater is a venue, usually a building, for viewing motion pictures ....

 chain. He is also regarded as the unofficial mascot

Mascot

The term mascot – defined as a term for any person, animal, or object thought to bring luck – colloquially includes anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name...

 of Goodrich Quality Theaters, due to the presence of an inflatable

Inflatable

An inflatable is an object that can be inflated with a gas, usually with air, but hydrogen, helium and nitrogen are also used. One of several advantages of an inflatable is that it can be stored in a small space when not inflated, since inflatables depend on the presence of a gas to maintain their...

 figure of Kernal Korn at every Goodrich theater. Kernal Korn is an anthropomorphized

Anthropomorphism

Anthropomorphism is any attribution of human characteristics to animals, non-living things, phenomena, material states, objects or abstract concepts, such as organizations, governments, spirits or deities. The term was coined in the mid 1700s...

 tub of popcorn

Popcorn

Popcorn, or popping corn, is corn which expands from the kernel and puffs up when heated. Corn is able to pop because, like sorghum, quinoa and millet, its kernels have a hard moisture-sealed hull and a dense starchy interior. This allows pressure to build inside the kernel until an explosive...

, holding a cup of Pepsi

Pepsi

Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo...

 in his right hand. His attire is that of a Goodrich employee, who still wore dark red vests

Vest

A vest is a garment covering the upper body. The term has different meanings around the world:Waistcoat :. This is called a waistcoat in the UK and many Commonwealth countries, or a vest in the US and Canada. It is often worn as part of formal attire, or as the third piece of a lounge...

 and wore full-length black ties

Necktie

A necktie is a long piece of cloth worn for decorative purposes around the neck or shoulders, resting under the shirt collar and knotted at the throat. Variants include the ascot tie, bow tie, bolo tie, and the clip-on tie. The modern necktie, ascot, and bow tie are descended from the cravat. Neck...

 until 2006.

History

In 2003, cartoonist

Cartoonist

A cartoonist is a person who specializes in drawing cartoons. This work is usually humorous, mainly created for entertainment, political commentary or advertising...

 Jay Fosgitt was commissioned by Goodrich Quality Theaters to create a promotional character for the company. After numerous revisions, the company settled on the current design

Design

Design as a noun informally refers to a plan or convention for the construction of an object or a system while “to design” refers to making this plan...

 and named the character Kernal Korn. Later, inflatable mascots of the character were manufactured and distributed to all Goodrich Quality Theater locations. These figures remain on display at Goodrich theaters. The character is also used for theater promotional materials, such as in-theater advertisements for Goodrich's free kid shows, though his use has become less frequent in recent years.