Karhu is a Finnish

Finland

Finland , officially the Republic of Finland, is a Nordic country situated in the Fennoscandian region of Northern Europe. It is bordered by Sweden in the west, Norway in the north and Russia in the east, while Estonia lies to its south across the Gulf of Finland.Around 5.4 million people reside...

 beer

Beer

Beer is the world's most widely consumed andprobably oldest alcoholic beverage; it is the third most popular drink overall, after water and tea. It is produced by the brewing and fermentation of sugars, mainly derived from malted cereal grains, most commonly malted barley and malted wheat...

 brand brewed by the Sinebrychoff

Sinebrychoff

Sinebrychoff Brewery is a Finnish brewery and soft drinks company. It was founded in 1819 in Helsinki, Finland by Russian colonist Nikolai Sinebrychoff , and is one of the largest breweries in Finland today. It has since become part of Carlsberg Breweries A/S....

 brewery in Kerava

Kerava

Kerava is a town and municipality in Finland.It is located in the province of Southern Finland and is part of the Uusimaa region. The town has a population of and covers an area of of which is water. The population density is...

. It is a pale lager

Pale lager

Pale lager is a very pale to golden-coloured beer with a well attenuated body and a varying degree of noble hop bitterness. The brewing process for this beer developed in the mid 19th century when Gabriel Sedlmayr took pale ale brewing techniques back to the Spaten Brewery in Germany and applied it...

 with a strong taste. The brewing of Karhu began in 1898 and in terms of market share, it has become the most popular beer in Finland in the last few years. Currently there are three beers with different ABV

Alcohol by volume

Alcohol by volume is a standard measure of how much alcohol is contained in an alcoholic beverage .The ABV standard is used worldwide....

's. The most popular one is Karhu III (4.6%). There is also a Karhu A with an ABV of 5.3%. The label on the bottle depicts a bear, which is also the meaning of the name in Finnish. The name origins from the city of Pori

Pori

Pori is a city and municipality on the west coast of Finland. The city is located some from the Gulf of Bothnia, on the estuary of the Kokemäenjoki river, which is the largest in Finland. Pori is the most important town in the Satakunta region....

 where the beer was originally from.

Originally Karhu was brewed by Pori

Pori

Pori is a city and municipality on the west coast of Finland. The city is located some from the Gulf of Bothnia, on the estuary of the Kokemäenjoki river, which is the largest in Finland. Pori is the most important town in the Satakunta region....

n olut, which was bought by Sinebrychoff in 70es. The Pori brewery was closed in 2010 and the beer is made in Kerava. Since the sell volumes are confidential it is unsure is Karhu still the most popular beer, because many started to boycott the "new" Karhu.

Marketing slogans

• Karhu on täyttä olutta.
  • "Karhu is a full-bodied beer."
• Jokainen Karhu on täyttä olutta ensipuraisusta viimeiseen pisaraan.
  • "Every Karhu is a full-bodied beer from the first bite to the last drop."
• Kesyttämätön Karhu on lajinsa vahvin.
  • "Untamed Karhu is the strongest of its breed."
• Korkkaa huurteisen kylmänä ja nauti täyteläisestä mausta.
  • "Uncap when frosty cold and enjoy the full-bodied flavour."