KTTA
Encyclopedia
KLMG is a radio station
licensed
to serve Esparto, California
, USA. The station, which began broadcasting in 1996, is currently owned by Adelante Media Group and the broadcast license
was formerly held by Bustos Media of California License, LLC.
music format to the Sacramento metropolitan area
. This format is designed for the 18- to 34-year old advertising demo
and features popular Hispanic
recording artists, plus "reggaetón
and bachata hits". Unlike "Mega"-themed Spanish Top 40 stations in Miami, Texas and Puerto Rico, KLMG refrains from airing many English-language crossover records and instead taps into the Mexican contemporary music charts. The station targets first-generation and second-generation Hispanic adults with an upbeat presentation, even with ballads and a balance in the on-air tempo of the station.
from the Federal Communications Commission
on February 6, 1995
. The new station was assigned the call sign
KZAC by the FCC on March 17, 1995. KZAC received its license to cover
from the FCC on April 23, 1996.
The station's original studios were located in the Old Sacramento State Historic Park
even though its broadcast tower was located in Esparto, California
, its legal city of license
. When it signed on, KZAC became the fifth Spanish-language radio station to serve the greater Sacramento area.
By April 1998, the station was branded as "Radio Fiesta" and broadcast a Spanish-language adult contemporary music format aimed at the 25 to 54-year old advertising demographic. The station's owners applied to the FCC for new call letters and received the KTTA call sign on July 6, 1998.
. The deal was approved by the FCC on January 21, 2003, and the transaction was consummated on April 1, 2003.
In October 2004, Aztec Media, Inc., announced an agreement to sell this station to Bustos Media
through their Bustos Media of California, LLC, subsidiary, for $15 million as part of a two-station deal valued at $21.7 million. The deal was approved by the FCC on December 15, 2004, and the transaction was consummated on January 21, 2005. Just one week later, as part of an internal corporate reorganization, Bustos Media applied to the FCC to transfer the broadcast license from Bustos Media of California, LLC, to Bustos Media of California License, LLC. The transfer was approved by the FCC on January 28, 2005, and the transaction was consummated on February 10, 2005. Founded in 2004, Bustos Media was one of the largest Spanish-language broadcasting corporations in the United States.
The station's former longtime Regional Mexican
music format, "La Ke Buena" branding, and KTTA
calls moved to 94.3 FM in February 2009; the station is now the flagship of Adelante Media Group's "La Gran D" regional Mexican network. This station, which flipped to a Spanish-language CHR format branded as "Mega 97.9", was assigned the KLMG call sign by the FCC on February 24, 2009. In 2010, the branding shifted to "Latino 97.9" and continues today under new owner Adelante Media Group. Programming is handled by Juan Gonzalez.
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...
licensed
City of license
A city of license or community of license, in American and Canadian broadcasting, is the community that a radio station or television station is officially licensed to serve by that country's broadcast regulator....
to serve Esparto, California
Esparto, California
Esparto is a census-designated place in Yolo County, California, United States. It is part of the Sacramento–Arden-Arcade–Roseville Metropolitan Statistical Area...
, USA. The station, which began broadcasting in 1996, is currently owned by Adelante Media Group and the broadcast license
Broadcast license
A broadcast license or broadcast license is a specific type of spectrum license that grants the licensee the privilege to use a portion of the radio frequency spectrum in a given geographical area for broadcasting purposes. The licenses are generally straddled with additional restrictions that...
was formerly held by Bustos Media of California License, LLC.
Programming
KLMG broadcasts a Spanish-language contemporary hit radioContemporary hit radio
Contemporary hit radio is a radio format that is common in the United States, United Kingdom, Canada and Australia that focuses on playing current and recurrent popular music as determined by the Top 40 music charts...
music format to the Sacramento metropolitan area
Sacramento metropolitan area
The Greater Sacramento area, or officially Sacramento–Arden Arcade–Yuba City, CA-NV Combined Statistical Area, is a combined statistical area consisting of several metropolitan statistical areas and seven counties in Northern California and one in Western Nevada. These are Sacramento, Yolo, El...
. This format is designed for the 18- to 34-year old advertising demo
Demographic profile
A demographic or demographic profile is a term used in marketing and broadcasting, to describe a demographic grouping or a market segment...
and features popular Hispanic
Hispanic
Hispanic is a term that originally denoted a relationship to Hispania, which is to say the Iberian Peninsula: Andorra, Gibraltar, Portugal and Spain. During the Modern Era, Hispanic sometimes takes on a more limited meaning, particularly in the United States, where the term means a person of ...
recording artists, plus "reggaetón
Reggaeton
Reggaeton is a form of Puerto Rican and Latin American urban and Caribbean music. After its mainstream exposure in 2004, it spread to North American, European and Asian audiences. Reggaeton originated in Puerto Rico but is also has roots from Reggae en Español from Panama and Puerto Rico and...
and bachata hits". Unlike "Mega"-themed Spanish Top 40 stations in Miami, Texas and Puerto Rico, KLMG refrains from airing many English-language crossover records and instead taps into the Mexican contemporary music charts. The station targets first-generation and second-generation Hispanic adults with an upbeat presentation, even with ballads and a balance in the on-air tempo of the station.
The beginning
This station received its original construction permitConstruction permit
A construction permit or building permit is a permit required in most jurisdictions for new construction, or adding on to pre-existing structures, and in some cases for major renovations. Generally, the new construction must be inspected during construction and after completion to ensure compliance...
from the Federal Communications Commission
Federal Communications Commission
The Federal Communications Commission is an independent agency of the United States government, created, Congressional statute , and with the majority of its commissioners appointed by the current President. The FCC works towards six goals in the areas of broadband, competition, the spectrum, the...
on February 6, 1995
1995 in radio
The year 1995 saw a number of significant events in radio broadcasting.-Events:* January 1- KAEV in Lake Arrowhead, California changes to KCXX with an alternative rock format.* April - KJJO in Minneapolis, Minnesota flips to smooth jazz as KMJZ....
. The new station was assigned the call sign
Call sign
In broadcasting and radio communications, a call sign is a unique designation for a transmitting station. In North America they are used as names for broadcasting stations...
KZAC by the FCC on March 17, 1995. KZAC received its license to cover
Broadcast license
A broadcast license or broadcast license is a specific type of spectrum license that grants the licensee the privilege to use a portion of the radio frequency spectrum in a given geographical area for broadcasting purposes. The licenses are generally straddled with additional restrictions that...
from the FCC on April 23, 1996.
The station's original studios were located in the Old Sacramento State Historic Park
Old Sacramento State Historic Park
Old Sacramento State Historic Park is the historic region of Sacramento, California, which has been designated as a state park. It is generally referred to as Old Sacramento, or Old Sac, and since the 1960s has been restored and developed as a significant tourist attraction. All of it is...
even though its broadcast tower was located in Esparto, California
Esparto, California
Esparto is a census-designated place in Yolo County, California, United States. It is part of the Sacramento–Arden-Arcade–Roseville Metropolitan Statistical Area...
, its legal city of license
City of license
A city of license or community of license, in American and Canadian broadcasting, is the community that a radio station or television station is officially licensed to serve by that country's broadcast regulator....
. When it signed on, KZAC became the fifth Spanish-language radio station to serve the greater Sacramento area.
By April 1998, the station was branded as "Radio Fiesta" and broadcast a Spanish-language adult contemporary music format aimed at the 25 to 54-year old advertising demographic. The station's owners applied to the FCC for new call letters and received the KTTA call sign on July 6, 1998.
Ownership changes
In December 2002, original owner Pacific Spanish Network, Inc., reached an agreement to sell KTTA to Aztec Media, Inc., for a reported $7 million. KTTA had been operated by Aztec Media since July 1999 under a local marketing agreementLocal marketing agreement
In U.S. and Canadian broadcasting, a local marketing agreement is an agreement in which one company agrees to operate a radio or television station owned by another licensee...
. The deal was approved by the FCC on January 21, 2003, and the transaction was consummated on April 1, 2003.
In October 2004, Aztec Media, Inc., announced an agreement to sell this station to Bustos Media
Bustos Media
Bustos Media Holdings, L.L.C. is a media company headquartered in Portland, OregonBustos Media is a broadcast company specializing in the operation of Spanish-language, and other ethnic, radio stations in the United States. It currently operates a total of seven radio stations in the Portland...
through their Bustos Media of California, LLC, subsidiary, for $15 million as part of a two-station deal valued at $21.7 million. The deal was approved by the FCC on December 15, 2004, and the transaction was consummated on January 21, 2005. Just one week later, as part of an internal corporate reorganization, Bustos Media applied to the FCC to transfer the broadcast license from Bustos Media of California, LLC, to Bustos Media of California License, LLC. The transfer was approved by the FCC on January 28, 2005, and the transaction was consummated on February 10, 2005. Founded in 2004, Bustos Media was one of the largest Spanish-language broadcasting corporations in the United States.
97.9 today
Regional Mexican
Regional Mexican is a radio format for music radio, typically defined to include Banda, Ranchera, Mariachi and Norteña. It is the most popular radio format targeting Hispanic Americans in the United States....
music format, "La Ke Buena" branding, and KTTA
KTTA
KLMG is a radio station licensed to serve Esparto, California, USA. The station, which began broadcasting in 1996, is currently owned by Adelante Media Group and the broadcast license was formerly held by Bustos Media of California License, LLC.-Programming:KLMG broadcasts a Spanish-language...
calls moved to 94.3 FM in February 2009; the station is now the flagship of Adelante Media Group's "La Gran D" regional Mexican network. This station, which flipped to a Spanish-language CHR format branded as "Mega 97.9", was assigned the KLMG call sign by the FCC on February 24, 2009. In 2010, the branding shifted to "Latino 97.9" and continues today under new owner Adelante Media Group. Programming is handled by Juan Gonzalez.