KSQL-FM
Encyclopedia
KSQL is a Spanish language
radio station
in Santa Cruz, California
. The station simulcast
s the signal of KSOL (98.9 MHz) in San Francisco
. KSOL and KSQL program a format consisting of regional Mexican music
and talk show
s. Both stations are owned by Univision
.
There are two booster stations for KSOL: KSOL-FM2 in Sausalito since 1992, and KSOL-FM3 in Pleasanton
since 1997.
station at 1450 kHz (the current KEST
). The second was a popular soul music
station at 107.7 MHz (now known as KSAN). The current KSOL is unrelated to the previous two stations.
The station at 99.1 MHz was, for many years, KLRS ("Colors"), airing an a New Age music format targeting Santa Cruz and San Jose. The station was eventually purchased Viacom The two stations tweaked KOFY's adult album alternative
format and adopted the call letters KDBK (98.9 MHz) and KDBQ (99.1 MHz) - "Double 99" in July 1990.
"Star FM" arrived on the two frequencies in Spring 1993, as the call letters KSRY and KSRI were picked up for the stations' hot adult contemporary format.
One year later, the station at 107.7 MHz switched their call letters to KYLD in April 1994, but was already called "WiLD 107" since 1992 as a Rhythmic formatted station. The KSOL call letters were put on then-co-owned 98.9 MHz frequency, with the format was switching to urban adult contemporary
. The south signal of 99.1 MHz became a simulcast of "WiLD 107" as KYLZ.
Both KSOL and KYLZ were sold in August 1996. KSOL switched to a Regional Mexican music format, and 99.1 MHz became KZOL, again a simulcast.
In April 2002, KSOL swapped call letters with KEMR (105.7 MHz) in San Jose, and shifted toward a Spanish language adult contemporary approach, with 99.1 MHz becoming KZMR. When 105.7 MHz switched formats and call letters to KVVF, the KSOL call letters returned to 98.9 MHz, with 99.1 MHz redubbed KZOL.
The two station have simulcasted since 1990, with 98.9 MHz covering the north bay, and 99.1 MHz covering the far south bay.
Spanish language
Spanish , also known as Castilian , is a Romance language in the Ibero-Romance group that evolved from several languages and dialects in central-northern Iberia around the 9th century and gradually spread with the expansion of the Kingdom of Castile into central and southern Iberia during the...
radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...
in Santa Cruz, California
Santa Cruz, California
Santa Cruz is the county seat and largest city of Santa Cruz County, California in the US. As of the 2010 U.S. Census, Santa Cruz had a total population of 59,946...
. The station simulcast
Simulcast
Simulcast, shorthand for "simultaneous broadcast", refers to programs or events broadcast across more than one medium, or more than one service on the same medium, at the same time. For example, Absolute Radio is simulcast on both AM and on satellite radio, and the BBC's Prom concerts are often...
s the signal of KSOL (98.9 MHz) in San Francisco
San Francisco, California
San Francisco , officially the City and County of San Francisco, is the financial, cultural, and transportation center of the San Francisco Bay Area, a region of 7.15 million people which includes San Jose and Oakland...
. KSOL and KSQL program a format consisting of regional Mexican music
Music of Mexico
The music of Mexico is very diverse and features a wide range of different musical styles. It has been influenced by a variety of cultures, most notably indigenous Mexican and European, since the Late Middle Ages...
and talk show
Talk show
A talk show or chat show is a television program or radio program where one person discuss various topics put forth by a talk show host....
s. Both stations are owned by Univision
Univision
Univision is a Spanish-language television network in the United States. It has the largest audience of Spanish language television viewers according to Nielsen ratings. Randy Falco, COO, has been in charge of the company since the departure of Univision Communications president and CEO Joe Uva...
.
There are two booster stations for KSOL: KSOL-FM2 in Sausalito since 1992, and KSOL-FM3 in Pleasanton
Pleasanton, California
Pleasanton is a city in Alameda County, California, incorporated in 1894. It is a suburb in the San Francisco Bay Area located about east of Oakland, and west of Livermore. The population was 70,285 at the 2010 census. In 2005 and 2007, Pleasanton was ranked the wealthiest middle-sized city in...
since 1997.
History
The 98.9 MHz frequency is the third station in the San Francisco market to use the callsign KSOL. The first was the AM rhythm and bluesRhythm and blues
Rhythm and blues, often abbreviated to R&B, is a genre of popular African American music that originated in the 1940s. The term was originally used by record companies to describe recordings marketed predominantly to urban African Americans, at a time when "urbane, rocking, jazz based music with a...
station at 1450 kHz (the current KEST
KEST
KEST is a radio station in San Francisco, California. Most of the station's programming is foreign, such as Indian, Chinese, and other Asian languages. KEST does English-language programming during the week, usually from 6:00 a.m. to 11:00 a.m., which consists of New Age Talk.KEST is owned by...
). The second was a popular soul music
Soul music
Soul music is a music genre originating in the United States combining elements of gospel music and rhythm and blues. According to the Rock and Roll Hall of Fame, soul is "music that arose out of the black experience in America through the transmutation of gospel and rhythm & blues into a form of...
station at 107.7 MHz (now known as KSAN). The current KSOL is unrelated to the previous two stations.
- See also KSAN (FM) and KESTKESTKEST is a radio station in San Francisco, California. Most of the station's programming is foreign, such as Indian, Chinese, and other Asian languages. KEST does English-language programming during the week, usually from 6:00 a.m. to 11:00 a.m., which consists of New Age Talk.KEST is owned by...
The station at 99.1 MHz was, for many years, KLRS ("Colors"), airing an a New Age music format targeting Santa Cruz and San Jose. The station was eventually purchased Viacom The two stations tweaked KOFY's adult album alternative
Adult album alternative
Adult album alternative is a radio format. A spinoff from the album-oriented rock format, its roots trace to the 1960s and 1970s from the earlier freeform and progressive formats....
format and adopted the call letters KDBK (98.9 MHz) and KDBQ (99.1 MHz) - "Double 99" in July 1990.
"Star FM" arrived on the two frequencies in Spring 1993, as the call letters KSRY and KSRI were picked up for the stations' hot adult contemporary format.
One year later, the station at 107.7 MHz switched their call letters to KYLD in April 1994, but was already called "WiLD 107" since 1992 as a Rhythmic formatted station. The KSOL call letters were put on then-co-owned 98.9 MHz frequency, with the format was switching to urban adult contemporary
Urban Adult Contemporary
Urban adult contemporary is the name for a format of radio music, similar to an urban contemporary format. Radio stations using this format usually would not have rap music on their playlists. The format was designed by Barry Mayo when he, Lee S. Simonson and Bill Pearson organized Broadcast...
. The south signal of 99.1 MHz became a simulcast of "WiLD 107" as KYLZ.
Both KSOL and KYLZ were sold in August 1996. KSOL switched to a Regional Mexican music format, and 99.1 MHz became KZOL, again a simulcast.
In April 2002, KSOL swapped call letters with KEMR (105.7 MHz) in San Jose, and shifted toward a Spanish language adult contemporary approach, with 99.1 MHz becoming KZMR. When 105.7 MHz switched formats and call letters to KVVF, the KSOL call letters returned to 98.9 MHz, with 99.1 MHz redubbed KZOL.
The two station have simulcasted since 1990, with 98.9 MHz covering the north bay, and 99.1 MHz covering the far south bay.