KSCO
Encyclopedia
KSCO is a radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 broadcasting a News/Talk format located in Santa Cruz, California
Santa Cruz, California
Santa Cruz is the county seat and largest city of Santa Cruz County, California in the US. As of the 2010 U.S. Census, Santa Cruz had a total population of 59,946...

. It can be heard over much of Central California
California
California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...

 during the day. Since 1991, it has been owned by the Zwerling family. Both son Michael and mother Kay Zwerling take an active role in the station with the former regularly hosting the call-in show Saturday Special and the latter writing and voicing politically conservative commentaries on a variety of topics, especially politics and current events.

History

KSCO began life in 1947
1947 in radio
The year 1947 in radio involved some significant events.-Events:*10 February: The Nederlandse Radio Unie is established.*19 February: CBS Radio premiere of Villa-Lobos' "Bachianas Brasilieras No. 3"...

 in a distinctive art deco building (that was built for the station) and still broadcasts from there today. The founder was Vernon Berlin. Years later he began KSCO-FM
KSQL-FM
KSQL is a Spanish language radio station in Santa Cruz, California. The station simulcasts the signal of KSOL in San Francisco. KSOL and KSQL program a format consisting of regional Mexican music and talk shows...

 (99.1 FM), which had a beautiful music
Beautiful music
Beautiful music is a mostly instrumental music format that was prominent in American radio from the 1960s through the 1980s...

 format.

In 1986
1986 in radio
The year 1986 saw a number of significant events in radio broadcasting.-Events:*January 18 – The syndicated "American Country Countdown" expands from three to four hours. Much like "American Top 40" had more than seven years earlier, several new features are added, including a weekly recap of three...

, Vernon Berlin sold both KSCO-FM and AM to Fuller-Jeffrey Broadcasting which owned numerous stations around the country. The AM station went to an automated satellite format of adult standards
Adult standards
Adult standards is a North American radio format heard primarily on AM or class A FM stations.Adult standards is aimed at "mature" adults, meaning mainly those persons over 50 years of age, but it is mostly targeted for senior citizens...

 and on March 10, 1987, KSCO-FM changed call letters and its format to KLRS (Colors) with a first in the world New Age music
New Age music
New Age music is music of various styles intended to create artistic inspiration, relaxation, and optimism. It is used by listeners for yoga, massage, meditation, and reading as a method of stress management or to create a peaceful atmosphere in their home or other environments, and is often...

 format. The Zwerlings acquired the AM station in 1991
1991 in radio
The year 1991 in radio involved some significant events.-Events:* January 18 - Brian Beirne became one of the few celebrities from radio to get a "star" on the Hollywood Walk of Fame....

, and later acquired another local AM station, KOMY
KOMY
KOMY is a radio station broadcasting an Adult Standards/Big Band format. Licensed to La Selva Beach , California, USA, the station serves the Monterey Bay Area. KOMY was originally licensed to nearby Watsonville for many years...

.

On September 25, 2006, KSCO and KOMY received an envelope containing white powder. The envelope, which had no return address and contained no letter, was addressed to "AUNTIE KSCO" in handwriting described by Program Director Rosemary Chalmers as "chicken-scratch." Emergency response teams arrived on scene, and all KSCO personnel in the building were evacuated by a HazMat crew. By the evening of Tuesday, September 26, an FBI lab had determined that the powder was inert, and KSCO/KOMY's broadcast studios were deemed safe. Regular broadcasting resumed at 8:00 PST that evening. None of the four people who came in contact with the envelope have experienced symptoms of any illness.

Programming

Recently, the station programming is a mix of local, syndicated and brokered programming (meaning a person can purchase an available hour of time and produce their own show). A host can either pay for the hour out of his or her own pocket or find local businesses to sponsor the show in exchange for advertising.

With the retirement of radio host Phil Hendrie
Phil Hendrie
Philip Stephen Hendrie is an American radio personality. He is best known as the host of The Phil Hendrie Show, a comedy talk radio program that is syndicated throughout North America on Talk Radio Network...

, the station has returned to a primarily locally produced format. In the early-to-mid 1990s, KSCO's local programs were hosted by Daryl Alan Gault, Rob Roberts, Brian Maloney and others. Current local hosts include Vernon Bohr (A.K.A. Vernon Vernon Vernon), as well as Rosemary Chalmers (host of KSCO's morning commute show, Good Morning Monterey Bay), with engineer and co-host Rick O'Shea, Easton Allyn with the King of The Hill traffic report, with Alice Vecchiola and Susan Simon with local news. The station also carries a mix of syndicated programs and hosts, including Rush Limbaugh
Rush Limbaugh
Rush Hudson Limbaugh III is an American radio talk show host, conservative political commentator, and an opinion leader in American conservatism. He hosts The Rush Limbaugh Show which is aired throughout the U.S. on Premiere Radio Networks and is the highest-rated talk-radio program in the United...

 and Coast to Coast AM
Coast to Coast AM
Coast to Coast AM is a North American late-night syndicated radio talk show that deals with a variety of topics, but most frequently ones that relate to either the paranormal or conspiracy theories. It was created by Art Bell and is distributed by Premiere Radio Networks. The program currently...

.

External links

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