KIKS TYO
Encyclopedia
KIKS TYO is a Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...

ese clothing
Clothing
Clothing refers to any covering for the human body that is worn. The wearing of clothing is exclusively a human characteristic and is a feature of nearly all human societies...

 company founded by DJ, designer and streetwear/sneaker culture personality hobby:tech
Hobby:tech
hobby:tech is an influential DJ, designer and personality from Japan.He is known as the founder and chief designer of the Japanese streetwear label KIKS TYO....

 (Shinichi Izaki) in 2006. KIKS TYO specializes in streetwear, as well as accessories
Fashion accessory
Fashion accessories are decorative items that supplement and complement clothes, such as jewelery, gloves, handbags, hats, belts, scarves, wigs, watches, sunglasses, pins, stockings, bow ties, hand fans, leg warmers, leggings, neckties, suspenders, and tights....

, and footwear
Footwear
Footwear consists of garments worn on the feet, for fashion, protection against the environment, and adornment. Being barefoot is commonly associated with poverty, but some cultures chose not to wear footwear at least in some situations....

.

History

KIKS TYO was launched in 2006 by hobby:tech. Prior to starting KIKS TYO, hobby:tech
Hobby:tech
hobby:tech is an influential DJ, designer and personality from Japan.He is known as the founder and chief designer of the Japanese streetwear label KIKS TYO....

 was a partner in the Japanese creative collective and street wear brand known as BROWNRATS. In early 2006 he exited BROWNRATS to launch a clothing line of his own. The line would be based on one of his primary passions: Sneakers
Athletic shoe
Athletic shoe is a generic name for the footwear primarily designed for sports or other forms of physical exercise but in recent years has come to be used for casual everyday activities....

. By 2007 KIKS TYO had a boutique store called the KIKS TYO Head Shop in Shibuya
Shibuya, Tokyo
is one of the 23 special wards of Tokyo, Japan. As of 2008, it has an estimated population of 208,371 and a population density of 13,540 persons per km². The total area is 15.11 km²....

. At the same time, KIKS TYO opened a 2nd store called html (hobby tasteful merchandise laboratory) in Ikebukuro
Ikebukuro
is a commercial and entertainment district in Toshima, Tokyo, Japan. Toshima ward offices, Ikebukuro station, and several shops, restaurants, and enormous department stores are located within city limits....

. The brand launched its first collection at these standalone stores in Tokyo
Tokyo
, ; officially , is one of the 47 prefectures of Japan. Tokyo is the capital of Japan, the center of the Greater Tokyo Area, and the largest metropolitan area of Japan. It is the seat of the Japanese government and the Imperial Palace, and the home of the Japanese Imperial Family...

 and eventually via boutique and specialty retailers throughout Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...

 and around the world.

"Sneaker Lover" Photobook and DVD

On January 31, 2008, KIKS TYO announced the release of "Sneaker Lover" a photobook
Photobook
A photo-book or photobook is a book in which photographs make a significant contribution to the overall content. The most critically acclaimed photo-books celebrate the creative work of an individual photographer, but can also result from the collaboration between a photographer and a writer, an...

 project featuring popular Japanese bikini idol, model and actress, Aki Hoshino
Aki Hoshino
is a Japanese bikini idol. She has appeared in various men's magazines, such as Sabra and television shows.She married horse racing jockey on September 25, 2011.-Book:...

 and photographed by celebrated Tokyo-based photographer, Yasumasa Yonehara. The photobooks were distributed to better booksellers, news stands and convenience stores throughout Japan, and internationally via KIKS TYO's international online store.

"Sneaker Lover," a project conceived and directed by KIKS TYO creative director, hobby:tech
Hobby:tech
hobby:tech is an influential DJ, designer and personality from Japan.He is known as the founder and chief designer of the Japanese streetwear label KIKS TYO....

, and published by Goma Books, marked the first collaborative professional effort between its subject, Hoshino and it's photographer, Yonehara. The result was 100+ full-color pages of erotic images, set in Hong Kong and Macau, and snapped in Yonehara's trademark style.

In addition to the photobook, KIKS TYO, Aki Hoshino
Aki Hoshino
is a Japanese bikini idol. She has appeared in various men's magazines, such as Sabra and television shows.She married horse racing jockey on September 25, 2011.-Book:...

and Yonehara collaborated on series of six limited edition "Sneaker Lover" photo print t-shirts and a gravure DVD, also titled "Sneaker Lover".
Kiks Tyo is not only famous in Tokyo and the US but also in Europe. There are a couple of European sellingpoint like www.lazylaundry.nl

External links

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