KDKS-FM is a radio station

Radio station

Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 licensed

City of license

A city of license or community of license, in American and Canadian broadcasting, is the community that a radio station or television station is officially licensed to serve by that country's broadcast regulator....

 to Blanchard, Louisiana

Blanchard, Louisiana

Blanchard is a town in Caddo Parish, Louisiana, United States. The population was 2,050 at the 2000 census. It is part of the Shreveport–Bossier City Metropolitan Statistical Area.-Geography:Blanchard is located at ....

 and broadcasting to Shreveport

Shreveport, Louisiana

Shreveport is the third largest city in Louisiana. It is the principal city of the fourth largest metropolitan area in the state of Louisiana and is the 109th-largest city in the United States....

 with an Urban Adult Contemporary

Urban Adult Contemporary

Urban adult contemporary is the name for a format of radio music, similar to an urban contemporary format. Radio stations using this format usually would not have rap music on their playlists. The format was designed by Barry Mayo when he, Lee S. Simonson and Bill Pearson organized Broadcast...

 musical format. Broadcasting on 102.1 FM, it is owned by Access.1.

Around the late 1990s to early 2000s KDKS, originally called "HOT 102," was launched with an Urban Contemporary

Urban contemporary

Urban contemporary is a music radio format. The term was coined by the late New York DJ Frankie Crocker in the mid 1970s. Urban contemporary radio stations feature a playlist made up entirely of hip hop/rap, contemporary R&B, pop, electronica such as dubstep and drum and bass and Caribbean music...

 format originally as one of the first competitors to challenge KMJJ, and was launched alongside sister station KBTT

KBTT

103.7 Tha Beat is a radio station licensed to Haughton, Louisiana and broadcasting to Shreveport with a Mainstream Urban musical format. Broadcasting on 103.7 FM, it is owned by Access.1....

 (then a Rhythmic). At first it was an Urban AC station until it chose to aim at a more broader 18-49 audience by adding hip hop to the playlist a little later on. When KVMA-FM

KVMA-FM

KVMA-FM is an urban adult contemporary formatted radio station based in Shreveport, Louisiana, and serving the "Ark-La-Tex" region. Broadcasting on 102.9 FM, KVMA-FM is owned by Cumulus Media and is headquartered at the Louisiana Boardwalk shopping center in Bossier City, Louisiana, along with...

 was launced in 2004, KDKS decided to turn its format back around to Urban AC and instead take its newcoming Urban rival on, while the owners shifted KBTT from Rhythmic to Mainstream Urban

Mainstream Urban

Mainstream Urban is a term used to describe a radio format similar to an Urban Contemporary format. The format differentiates itself due to two factors: playlist composition and target demographic...

 and take on KMJJ from that point. Originally the home of Tom Joyner

Tom Joyner

Thomas "Tom" Joyner is an American radio host, host of the nationally syndicated The Tom Joyner Morning Show, and also founder of REACH Media Inc., the Tom Joyner Foundation, and BlackAmericaWeb.com.-Early life:...

 (now on KVMA), KDKS is now the syndicated home of Steve Harvey

Steve Harvey

Broderick Steven "Steve" Harvey is an American actor, comedian, entertainer, television and radio personality and best-selling author. He is best known as the star of the WB sitcom The Steve Harvey Show, and as one of the four comedians featured in the Spike Lee film The Original Kings of Comedy...

in the mornings.