103.7 Tha Beat is a radio station

Radio station

Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 licensed

City of license

A city of license or community of license, in American and Canadian broadcasting, is the community that a radio station or television station is officially licensed to serve by that country's broadcast regulator....

 to Haughton, Louisiana

Haughton, Louisiana

Haughton is a town in Bossier Parish, Louisiana, United States. The population was 2,792 at the 2000 census. It is part of the Shreveport–Bossier City Metropolitan Statistical Area.-Geography:Haughton is located at ....

 and broadcasting to Shreveport

Shreveport, Louisiana

Shreveport is the third largest city in Louisiana. It is the principal city of the fourth largest metropolitan area in the state of Louisiana and is the 109th-largest city in the United States....

 with a Mainstream Urban

Mainstream Urban

Mainstream Urban is a term used to describe a radio format similar to an Urban Contemporary format. The format differentiates itself due to two factors: playlist composition and target demographic...

 musical format. Broadcasting on 103.7 FM, it is owned by Access.1.

Around the late 1990s to early 2000 KBTT, originally called "K-103 Tha Beat," was launched with a Rhythmic Contemporary

Rhythmic Contemporary

Rhythmic contemporary, also known as rhythmic top 40, rhythmic contemporary hit radio or rhythmic crossover, is a music radio format that includes a mix of EDM, upbeat rhythmic pop, hip-hop and R&B hits. Rhythmic contemporary rarely uses rock music or country music in its airplay, but it may...

 format originally as one of the first competitors to KMJJ. KBTT's sister station KDKS was launced at the same time as an Urban Contemporary

Urban contemporary

Urban contemporary is a music radio format. The term was coined by the late New York DJ Frankie Crocker in the mid 1970s. Urban contemporary radio stations feature a playlist made up entirely of hip hop/rap, contemporary R&B, pop, electronica such as dubstep and drum and bass and Caribbean music...

 format. But once KDKS turned its format over to Urban AC to compete with newcomer KVMA-FM

KVMA-FM

KVMA-FM is an urban adult contemporary formatted radio station based in Shreveport, Louisiana, and serving the "Ark-La-Tex" region. Broadcasting on 102.9 FM, KVMA-FM is owned by Cumulus Media and is headquartered at the Louisiana Boardwalk shopping center in Bossier City, Louisiana, along with...

 (KMJJ's sister), KBTT tilted its format over to Mainstream Urban since Shreveport-Bossier City market has a huge African American

African American

African Americans are citizens or residents of the United States who have at least partial ancestry from any of the native populations of Sub-Saharan Africa and are the direct descendants of enslaved Africans within the boundaries of the present United States...

 population to support it as opposed to rhythmic. It is the syndicated home of the Rickey Smiley

Rickey Smiley

Rickey Smiley is a standup comedian, television host, actor, and radio personality best known for his prank phone calls. The calls feature Smiley disguising his voice and carrying on a conversation with the recipient of the call....

Morning Show.