Juventus Arena
Encyclopedia
Juventus Stadium is an all-seater
All-seater stadium
An all-seater stadium is a sports stadium in which every spectator has a seat. This is commonplace in football stadiums in nations such as the United Kingdom, Spain, and the Netherlands. Most soccer and American football stadiums in the United States and Canada are all-seaters, as are most baseball...

 association football stadium
Stadium
A modern stadium is a place or venue for outdoor sports, concerts, or other events and consists of a field or stage either partly or completely surrounded by a structure designed to allow spectators to stand or sit and view the event.)Pausanias noted that for about half a century the only event...

 in the Vallette borough of Turin
Turin
Turin is a city and major business and cultural centre in northern Italy, capital of the Piedmont region, located mainly on the left bank of the Po River and surrounded by the Alpine arch. The population of the city proper is 909,193 while the population of the urban area is estimated by Eurostat...

, Italy
Italy
Italy , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...

, and the home of Serie A
Serie A
Serie A , now called Serie A TIM due to sponsorship by Telecom Italia, is a professional league competition for football clubs located at the top of the Italian football league system and has been operating for over eighty years since 1929. It had been organized by Lega Calcio until 2010, but a new...

 club Juventus
Juventus F.C.
Juventus Football Club S.p.A. , commonly referred to as Juventus and colloquially as Juve , are a professional Italian association football club based in Turin, Piedmont...

.

The stadium was built on the site of Juventus's and Torino
Torino F.C.
Torino Football Club, commonly referred to as simply Torino, is a professional Italian football club based in Turin, Piedmont, that was founded in 1906. The club has spent most of its history in the top tier in Italian football....

's former home, Stadio delle Alpi
Stadio delle Alpi
The Stadio delle Alpi was a football and athletics stadium in Turin, Italy and was the home of both Juventus Football Club and Torino Football Club between 1990 and 2006. In English, the name meant "Stadium of the Alps," a reference to the nearby Alps mountain range...

, and is the first fully owned soccer stadium in Italy
Italy
Italy , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...

. It was opened at the start of the 2011–12 season
2011–12 Serie A
The 2011–12 Serie A is the eightieth season since its establishment, and the second under a league committee separate from Serie B. It began on 9 September 2011 and will end on 13 May 2012. The league was originally scheduled to start on 27 August, but this was delayed due to a strike by the players...

 and has a capacity of 41,000 spectators. The stands are just 7.5 m from the pitch, a major improvement from the Stadio Delle Alpi. The distance between the last row of the grand stand and the pitch is 76 m.

The first official match was Juventus
Juventus F.C.
Juventus Football Club S.p.A. , commonly referred to as Juventus and colloquially as Juve , are a professional Italian association football club based in Turin, Piedmont...

 - Parma
Parma F.C.
Parma Football Club , commonly referred to as just Parma, is an Italian professional football club based in Parma, Emilia–Romagna that will compete in Serie A for the 2011–12 season, having finished in twelfth position last season. Founded as Verdi Foot Ball Club in July 1913, the club changed its...

 which was played on the 11th September 2011 where Stephan Lichtsteiner
Stephan Lichtsteiner
Stephan Lichtsteiner is a Swiss footballer, currently playing for Juventus and the Swiss national team. He is known for his runs down the right flank when on the counterattack, hence his nickname "Forrest Gump"...

 scored the first goal in the new stadium on the 17th minute.

Background

Juventus's previous permanent home ground, the Stadio delle Alpi
Stadio delle Alpi
The Stadio delle Alpi was a football and athletics stadium in Turin, Italy and was the home of both Juventus Football Club and Torino Football Club between 1990 and 2006. In English, the name meant "Stadium of the Alps," a reference to the nearby Alps mountain range...

, was completed in 1990 to host matches for the 1990 World Cup
1990 FIFA World Cup
The 1990 FIFA World Cup was the 14th FIFA World Cup, the quadrennial international football world championship tournament. It was held from 8 June to 8 July 1990 in Italy, the second country to host the event twice. Teams representing 116 national football associations from all six populated...

. The club's move from their previous ancestral home, the Stadio Comunale, to the Stadio Delle Alpi was controversial. The new stadium was built at a great expense, was relatively less accessible, and had poor sightlines due to the athletics track. Despite Juventus being the best-supported team in Italy (with the highest television subscribers and away section attendances), attendance at the Stadio Delle Alpi was dismal. Average attendance was only a third of the stadium's 67,000 capacity. The club bought the stadium from the local council in 2003.

Juventus moved out of the unpopular stadium in 2006 and began plans to build a more intimate and atmospheric venue. During that period, they played their the newly-renovated Stadio Olimpico, which was also unpopular due to its low capacity.

In November 2008, the club unveiled plans for a new 41,000-seater stadium on the site of the Stadio Delle Alpi. The new stadium, built at a cost of €100 million (£90 million), features modern facilities such as executive boxes. The completion of Juventus Stadium made Juventus the first Italian club to build and own their stadium. Then-club president Giovanni Cobolli Gigli
Giovanni Cobolli Gigli
Giovanni Cobolli Gigli is the former president of Juventus Football Club. He has a business degree from Bocconi University. After starting out working in marketing for a multinational pharmaceutical company, in 1973 he joined Turin company IFI S.p.A.In September 1980, he became the executive...

 described the stadium as "a source of great pride."

The opening ceremony of the stadium was held on 8 September 2011, with an historical exhibition match against Notts County
Notts County F.C.
Notts County Football Club are an English professional football club based in Nottingham. They are the oldest of all the clubs in the world that are now professional, having been formed in 1862. They currently play in League One of The Football League, the third tier of the English football system...

. The game ended 1-1 with goals from Luca Toni
Luca Toni
Luca Toni, Ufficiale OMRI is an Italian World Cup-winning footballer who currently plays for Serie A club Juventus. He has had successful spells at top clubs such as Palermo, Fiorentina, Bayern Munich, and Roma...

 and Lee Hughes
Lee Hughes
Lee Hughes is an English Footballer who plays for Notts County as a striker.-Non-League and West Bromwich Albion:On leaving Bristnall Hall High School, Oldbury in 1992 Hughes started playing semi-professionally in non-League football with Kidderminster Harriers in the Football Conference, as well...

 coming in the second half. In return, Notts County have extended an invitation to Juventus for a return match at Meadow Lane
Meadow Lane
Not to be confused with The Meadow, home of Southern Football League Premier Division football team Chesham UnitedThe Meadow Lane Stadium is a football stadium in Nottingham, England...

 in 2012 to celebrate County's 150th anniversary.

Environmental compatibility

The construction project aimed to ensure a low environmental impact of the work of the construction site via the use of advanced environmentally sustainable technologies. This stadium is constructed to reduce energy consumption
Energy consumption
Energy consumption is the consumption of energy or power. It is covered in the following articles and categories:* World energy consumption* Domestic energy consumption* Fuel efficiency in transportation* Electric energy consumption* Electricity generation...

 from non-renewable energy sources
Non-renewable resource
A non-renewable resource is a natural resource which cannot be produced, grown, generated, or used on a scale which can sustain its consumption rate, once depleted there is no more available for future needs. Also considered non-renewable are resources that are consumed much faster than nature...

 by reducing waste and optimizing the resources available. The stadium can produce the electricity it needs using solar energy captured through photovoltaic panels; it produces warm water which heats rooms, changing rooms, kitchens and football field through a network of district heating
District heating
District heating is a system for distributing heat generated in a centralized location for residential and commercial heating requirements such as space heating and water heating...

, heats hot water for the dressing rooms and kitchens of restaurants using solar thermal systems. These alternative energy
Alternative energy
Alternative energy is an umbrella term that refers to any source of usable energy intended to replace fuel sources without the undesired consequences of the replaced fuels....

 sources are aimed at helping stadium meet the criteria dictated by the Kyoto protocol
Kyoto Protocol
The Kyoto Protocol is a protocol to the United Nations Framework Convention on Climate Change , aimed at fighting global warming...

 by generating multiple results:
  • Reductions of greenhouse gases
  • No air pollution
  • No risk of fire
  • Integration with district heating
    District heating
    District heating is a system for distributing heat generated in a centralized location for residential and commercial heating requirements such as space heating and water heating...

  • Containment of waste
    Waste
    Waste is unwanted or useless materials. In biology, waste is any of the many unwanted substances or toxins that are expelled from living organisms, metabolic waste; such as urea, sweat or feces. Litter is waste which has been disposed of improperly...

  • Intensive exploitation of solar energy through solar tracker
    Solar tracker
    A solar tracker is a generic term used to describe devices that orient various payloads toward the sun. Payloads can be photovoltaic panels, reflectors, lenses or other optical devices....

     tools
  • No production of chemical or acoustic emissions
  • Reuse of rainwater
  • Reduction of at least 50% of water needed for irrigation
    Irrigation
    Irrigation may be defined as the science of artificial application of water to the land or soil. It is used to assist in the growing of agricultural crops, maintenance of landscapes, and revegetation of disturbed soils in dry areas and during periods of inadequate rainfall...

     of the field

In addition to the construction of the plant, some of the material of the old Stadio Delle Alpi
Stadio delle Alpi
The Stadio delle Alpi was a football and athletics stadium in Turin, Italy and was the home of both Juventus Football Club and Torino Football Club between 1990 and 2006. In English, the name meant "Stadium of the Alps," a reference to the nearby Alps mountain range...

 has been recovered and reused saving 2.3 million euros

Juventus Premium Club

The stadium includes 3,600 premium seats and 120 sky boxes. Services for the club include reserved entrance to the stadium, luxury armchairs with personal LCD televisions, exclusive restaurants, bars, lounges, finger food at half time and after the game, reserved parking, access to the museum (starting in 2012).

The Juventus Premium Club is the Juventus corporate hospitality project, aimed at to companies who wish to entertain their clients and partners to lunch or dinner at the Juventus stadium before the match.
In addition, the stadium houses a 34,000-m2 shopping complex open every day and parking space for 4,000 vehicles. A new museum dedicated to Juventus's history is located nearby.

Naming rights

Juventus signed an agreement with Sportfive Italia which gave the company "exclusive naming and partial promotional and sponsorship rights for the new stadium." In the agreement, Sportfive was given the rights to the name of the stadium and to market the sky boxes and VIP seats.

Stadium Tour

A 70-minute guided tour of the stadium is offered everyday. Guests are taken around to see the dressing rooms, facilities, museum and the pitch.

Area 12 Shopping Centre

On October 27, Area 12, a shopping centre adjacent to the stadium was opened. It has over 60 shops, 2 bars, 3 restaurants and the first E.Leclerc-Conad
E.Leclerc
E.Leclerc is a French hypermarket chain, headquartered in Ivry-sur-Seine. The chain enables semi-independent stores to operate under the Leclerc brand.E.Leclerc was established on 1st January 1948....

 hypermarket to feature a drive-through service, allowing customers to do their shopping online and collect their pre-packed goods. The new Juventus Store, at 550 square metres, is the biggest sports club shop in the country. It was designed by Giugiaro and architect Alberto Rolla.

The shopping centre has 2,000 parking spaces, of which 800 are covered, and was provided by San Sisto (sole owner), a company which sees the agreement between Nordiconad from Modena, the Nothern Italy Cooperative of Gruppo Conad, Cmb from Carpi (MO) and Unieco from Reggio Emilia, two Italian companies in the field of shopping centre building.

Continassa Project

On, June 11, 2010 Juventus acquired for one million euros by the City of Turin on 50-year leasehold on the 270,860 m² Continassa area with the aim to redevelop over ten years with a series of projects and an investment of at least 60 million.

The project includes, among others, the construction of the future headquarters of the club - which will be built in the Continassa, the club has pledged to construct a Juventus Soccer School (the school football team Juventus) and will also build hotels.

External links

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