Jonathan Greenblatt
Encyclopedia
Jonathan Greenblatt is a social entrepreneur and co-founder of Ethos Water. Jonathan joined his friend Peter Thum
Peter Thum
Peter Alan Thum is an American social entrepreneur, business executive, and humanitarian. He is the founder of the social venture Ethos Water and the non-profit organization Giving Water....

 to start Ethos Water. Ethos water's mission is to help children get clean water. Ethos was based on a simple premise: water for water. It would function as a super-premium brand of bottled water that would link consumption to cause by allowing consumers to engage in a collective effort to help communities in need get clean water.

Ethos Water was purchased by Starbucks
Starbucks
Starbucks Corporation is an international coffee and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 17,009 stores in 55 countries, including over 11,000 in the United States, over 1,000 in Canada, over 700 in the United Kingdom, and...

 in 2005. Starbucks has pledged to donate at least $.05 per bottle sold and at least $10 million overall to help children around the world get clean water. This commitment will be met because Ethos already is distributed in more than 5,000 Starbucks retail stores and other premium locations across the US but will increase its market presence dramatically in 2008 when Pepsico will initiate distribution of the product through broader retails channels. This brand already has invested in integrated and sustainable water programs in developing countries around the world, including Bangladesh
Bangladesh
Bangladesh , officially the People's Republic of Bangladesh is a sovereign state located in South Asia. It is bordered by India on all sides except for a small border with Burma to the far southeast and by the Bay of Bengal to the south...

, the Democratic Republic of Congo, Ethiopia
Ethiopia
Ethiopia , officially known as the Federal Democratic Republic of Ethiopia, is a country located in the Horn of Africa. It is the second-most populous nation in Africa, with over 82 million inhabitants, and the tenth-largest by area, occupying 1,100,000 km2...

, Honduras
Honduras
Honduras is a republic in Central America. It was previously known as Spanish Honduras to differentiate it from British Honduras, which became the modern-day state of Belize...

, India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...

, Indonesia
Indonesia
Indonesia , officially the Republic of Indonesia , is a country in Southeast Asia and Oceania. Indonesia is an archipelago comprising approximately 13,000 islands. It has 33 provinces with over 238 million people, and is the world's fourth most populous country. Indonesia is a republic, with an...

 and Kenya
Kenya
Kenya , officially known as the Republic of Kenya, is a country in East Africa that lies on the equator, with the Indian Ocean to its south-east...

.

After graduating from Tufts University
Tufts University
Tufts University is a private research university located in Medford/Somerville, near Boston, Massachusetts. It is organized into ten schools, including two undergraduate programs and eight graduate divisions, on four campuses in Massachusetts and on the eastern border of France...

, Greenblatt worked on the Clinton for President and Clinton-Gore campaigns before he was appointed to a position in the US Department of Commerce. He later served on a National Economic Council task force in the White House
White House
The White House is the official residence and principal workplace of the president of the United States. Located at 1600 Pennsylvania Avenue NW in Washington, D.C., the house was designed by Irish-born James Hoban, and built between 1792 and 1800 of white-painted Aquia sandstone in the Neoclassical...

. Greenblatt left public service to join REALTOR.com in 1999. During his tenure at the company, Greenblatt rose through the ranks to serve as vice president and general manager of the Imaging division, leading the overhaul of its virtual tour business.

He formerly served as an advisor to the United Nations Foundation
United Nations Foundation
The United Nations Foundation started up in 1998 with a $1 billion grant from Ted Turner in order to support the United Nations in executing its programs worldwide. The creation of the Foundation was intended to encourage other donors to also support the UN in its activities...

 and has supported the creation and launch of the Global Water Challenge
Global Water Challenge
The Global Water Challenge is a non- profit organization to provide safe drinking water, sanitation, and hygiene education worldwide to people who lack these services...

. He also serves as a senior advisor to the X-Prize Foundation. Greenblatt is also a regular contributor to Worldchanging.com
Worldchanging
Worldchanging is an American non-profit online magazine and blog about sustainability and social innovation. At 19/09/2011, it was taken over by Architecture for Humanity....

. Greenblatt was a founding board member of the African Leadership Foundation, KaBOOM! and RESTORE Products. He is a member of the Pacific Council on International Policy and serves on the Advisory Board of the Graduate School of Political Management at George Washington University
George Washington University
The George Washington University is a private, coeducational comprehensive university located in Washington, D.C. in the United States...

.

In April, 2008, Greenblatt announced that he has taken the position of CEO of GOOD Magazine
GOOD Magazine
Good is a media platform that promotes, connects, and reports on the individuals, businesses, and non-profits "moving the world forward." Good produces a , a quarterly magazine, and online video content covering a variety of topics, including the environment, education, urban planning, design,...

.

On September 15, 2011 Greenblatt was named Director of the White House Office of Social Innovation and Civic Participation.

External links

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