JoFF Rae
Encyclopedia
JoFF Rae is the pseudonym of a prolific New Zealand event producer, designer
& artist
.
Renowned for innovative concept design & event management
; Creative Director
& Technical Director
with Urban Arts entity ARTIVIST : creative by any means necessary!; produced various projects in New Zealand & Internationally.
Present roles in production & contracting; & contract Creative Director
, Technical Director
& Promoter
.
Recent work has involved development of performance contract models based on the Nash Equilibrium
& concept production values using 'Propaganda of the deed
' ideology; & production & contracting for Salmonella Dub
, a popular New Zealand band.
He now holds a creative role in establishing Taupo based arts collective & workshop th'ink media.
& sound engineer touring with bands in New Zealand, Australia & Europe, JoFF Rae worked with several artists & promoters
on large scale productions while developing an interest & skill in New Media
& design
. During the 90's his role was redefined to Production Manager & Line Producer
; later still to Technical Director
& New Media
developer; & he commuted from Wellington, New Zealand to Melbourne & Sydney for various works in UK, Europe, US & Australia.
In 2001 JoFF Rae (under the nick RuBbErDuCk) worked with teenage hackers from Australia & Canada on IRC network AustNet to demonstrate media streaming & broadband for Southern Cross Cable
with an installation SXPress Cafe at Internet World, NOW2001 & CeBIT
as 2Xstreams PTY contracted to Jack Morton Worldwide
.
Later, in 2004 he established AgentC Guerrilla Media as an urban arts collective to develop artistic productions & urban arts projects; the entity was responsible for recordings with Emma Paki
; youth & community event concepts; the formation of !@M3 Sk8 (Lame Skate & BMX Jam incorporated); & funded & produced a major nationwide tour by New Zealand band Rhombus
in 2008.
ARTIVIST : creative by any means necessary! was established in 2009 to "work with artists on art…".
significant projects:
High profile actions against French Nuclear Testing at Moruroa
involved an active direct role in Bastille Day
demonstrations & clandestine direct actions against the French Embassy in Wellington when a test was conducted.
In December 1990 JoFF Rae organised & participated in a "dramatic" protest
action by disturbing the New Zealand Parliament
for over 20 minutes & eventually dropping to the floor of the debating chamber from the gallery
covered in horse blood demonstrating against sending troops to the Persian Gulf
.
JoFF Rae instigated several other peaceful protest actions with large scale demonstration marches in Wellington against the Gulf War with up to 10,000 marchers. Other actions involved graffiti in prominent places throughout New Zealand using the slogan "No Blood For Oil" in red & black.
In 2005 JoFF Rae was committed to a maximum security mental institution, a ward of the Henry Rongomau Bennett Centre, for 2 weeks over Christmas following a 6am raid & arrest by the Armed Offenders Squad after repeatedly protesting Police actions involving allegations of assault & misconduct. He faced several charges in the dispute which were eventually dropped. A diagnosis
from the hospital stated "his delusions of grandeur
have substance".
After the 2007 New Zealand anti-terror raids
JoFF Rae provided resources for protests at the Rotorua
Court House for initial charges against Tame Iti
& other accused including video equipment to document the proceedings & actions. He edited video as a presentation for peoples in the Urewera mountain range near the town of Ruatoki
where the raids occurred. JoFF Rae continued to provide practical support including production for events in the Tuhoe
nation with artistic performances by Mau Dance Company & other arts projects.
Mayday Demonstrations, 1 May 2011, JoFF Rae was involved in coordinating & disseminating information & media including a video message from the internet activist group Anonymous
to the New Zealand Parliament. The message was taken seriously & gained nationwide press. Several reports claimed the Government website had suffered intermittent failure.
His work with shared profit & the Nash Equilibrium
in contracting production & performance is unique & has been utilised in several successful event contracts.
He has produced idiosyncratic staging & visual production & content systems for works with the contemporary band Rhombus & fine artist Michel Tuffery MNZM, Strike Percussion, Mau Arts Forum, AWME (Australasian World Music Expo) & various commercial & private installations.
His partner since 1992 Audrey Holyoake is a collaborator as a producer & graphic artist in their artistic & commercial ventures. The couple have 3 children - Cole (Jan '94), Oscar (Dec'94) & Bram (July 2000) & with 3 cats they reside in Taupo, New Zealand; JoFF has other children - Zoe O Ella (March '92, bar owner & artist, Wellington, NZ) & Shorsha Bae (Sept '89, medical student, Glasgow, UK).
Designer
A designer is a person who designs. More formally, a designer is an agent that "specifies the structural properties of a design object". In practice, anyone who creates tangible or intangible objects, such as consumer products, processes, laws, games and graphics, is referred to as a...
& artist
Artist
An artist is a person engaged in one or more of any of a broad spectrum of activities related to creating art, practicing the arts and/or demonstrating an art. The common usage in both everyday speech and academic discourse is a practitioner in the visual arts only...
.
Renowned for innovative concept design & event management
Event management
Event management is the application of project management to the creation and development of festivals, events and conferences.Event management involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the...
; Creative Director
Creative Director
A creative director is a position often found within the graphic design, film, music, fashion, advertising, media or entertainment industries, but may be useful in other creative organizations such as web development and software development firms as well....
& Technical Director
Technical director
The Technical Director or Technical Manager is usually a senior technical person within a software company, film studio, theatrical company or television studio...
with Urban Arts entity ARTIVIST : creative by any means necessary!; produced various projects in New Zealand & Internationally.
Present roles in production & contracting; & contract Creative Director
Creative Director
A creative director is a position often found within the graphic design, film, music, fashion, advertising, media or entertainment industries, but may be useful in other creative organizations such as web development and software development firms as well....
, Technical Director
Technical director
The Technical Director or Technical Manager is usually a senior technical person within a software company, film studio, theatrical company or television studio...
& Promoter
Promoter (entertainment)
An entertainment promoter i.e. music, wrestling, boxing etc is a person or company in the business of marketing and promoting live events such as concerts/gigs, boxing matches, sports entertainment , festivals, raves, and nightclubs.- Business model :Promoters are typically hired as independent...
.
Recent work has involved development of performance contract models based on the Nash Equilibrium
Nash equilibrium
In game theory, Nash equilibrium is a solution concept of a game involving two or more players, in which each player is assumed to know the equilibrium strategies of the other players, and no player has anything to gain by changing only his own strategy unilaterally...
& concept production values using 'Propaganda of the deed
Propaganda of the deed
Propaganda of the deed is a concept that refers to specific political actions meant to be exemplary to others...
' ideology; & production & contracting for Salmonella Dub
Salmonella Dub
Salmonella Dub are a Dub/Drum n Bass/Reggae/Roots band from Kaikoura, New Zealand. They were formed in 1991 by Andrew Penman, David Deakins and Mark Tyler...
, a popular New Zealand band.
He now holds a creative role in establishing Taupo based arts collective & workshop th'ink media.
Background
With a background in the 80's & 90's as a stagehandStagehand
A stagehand is a person who works backstage or behind the scenes in theatres, film, television, or location performance. Their duties include setting up the scenery, lights, sound, props, rigging, and special effects for a production.-Types of stagehand:...
& sound engineer touring with bands in New Zealand, Australia & Europe, JoFF Rae worked with several artists & promoters
Promoter (entertainment)
An entertainment promoter i.e. music, wrestling, boxing etc is a person or company in the business of marketing and promoting live events such as concerts/gigs, boxing matches, sports entertainment , festivals, raves, and nightclubs.- Business model :Promoters are typically hired as independent...
on large scale productions while developing an interest & skill in New Media
New media
New media is a broad term in media studies that emerged in the latter part of the 20th century. For example, new media holds out a possibility of on-demand access to content any time, anywhere, on any digital device, as well as interactive user feedback, creative participation and community...
& design
Design
Design as a noun informally refers to a plan or convention for the construction of an object or a system while “to design” refers to making this plan...
. During the 90's his role was redefined to Production Manager & Line Producer
Line producer
A line producer is the key manager during the daily operations of a motion picture production.The line producer supports the vision given by the director but does not have direct influence on the creative expression or narrative of the film....
; later still to Technical Director
Technical director
The Technical Director or Technical Manager is usually a senior technical person within a software company, film studio, theatrical company or television studio...
& New Media
New media
New media is a broad term in media studies that emerged in the latter part of the 20th century. For example, new media holds out a possibility of on-demand access to content any time, anywhere, on any digital device, as well as interactive user feedback, creative participation and community...
developer; & he commuted from Wellington, New Zealand to Melbourne & Sydney for various works in UK, Europe, US & Australia.
In 2001 JoFF Rae (under the nick RuBbErDuCk) worked with teenage hackers from Australia & Canada on IRC network AustNet to demonstrate media streaming & broadband for Southern Cross Cable
Southern Cross Cable
The Southern Cross Cable, operated by Bermuda company Southern Cross Cables Limited, is a trans-Pacific network of telecommunications cables commissioned in 2000....
with an installation SXPress Cafe at Internet World, NOW2001 & CeBIT
CeBIT
CeBIT is the world's largest and most international computer expo. CeBIT is held each year on the world's largest fairground in Hanover, Germany, and is a barometer of the state of the art in information technology...
as 2Xstreams PTY contracted to Jack Morton Worldwide
Jack Morton Worldwide
Jack Morton Worldwide is a global experiential marketing agency within the Interpublic Group of Companies. The CEO is Josh McCall, and the company’s capabilities include strategy and planning, creative and design, production, fabrication and measurement....
.
Later, in 2004 he established AgentC Guerrilla Media as an urban arts collective to develop artistic productions & urban arts projects; the entity was responsible for recordings with Emma Paki
Emma Paki
Emma Paki is a New Zealand singer/songwriter.She won Most Promising Female Vocalist, Best Song Writer and Best Video at the 1993 New Zealand Music Awards....
; youth & community event concepts; the formation of !@M3 Sk8 (Lame Skate & BMX Jam incorporated); & funded & produced a major nationwide tour by New Zealand band Rhombus
Rhombus (band)
Rhombus are a dub/drum n bass/reggae/roots band from Wellington, New Zealand.They were formed in 2001 by Thomas Voyce, Simon Rycroft, Koa Williams and Ahmen Mahal aka Imon Star...
in 2008.
ARTIVIST : creative by any means necessary! was established in 2009 to "work with artists on art…".
Career history
- '89 Production Assistant, Belfast, N. Ireland;
- '91 Greenpeace, NZ; Peace Movement Aotearoa; ProjectX (X=action/issues);
- Tours & Concerts include: ACDC, Red Hot Chilli Peppers, Black Crows, Crowded House, Supergroove, Footsouljahs, Moana & the Moa Hunters, Paul Oakenfold, Tiesto, Hed Kandi, Infectious Grooves & others;
- '92 Mountain RockMountain Rock Music FestivalMountain Rock Music Festivals held on a farm near Woodville then moved to a site near Palmerston North, were widely celebrated Kiwi music events in New Zealand during the 1990s...
, Production, Design & Stage Management; - '97 Prime Ministers Office, Hon. Jim Bolger, contract media distribution;
- '98 Maori Sports Awards, Events Center, Wellington (TVNZ broadcast);
- 2001 - 2003 Jack Morton WorldwideJack Morton WorldwideJack Morton Worldwide is a global experiential marketing agency within the Interpublic Group of Companies. The CEO is Josh McCall, and the company’s capabilities include strategy and planning, creative and design, production, fabrication and measurement....
, contract Technical / Creative; - 2002 - 2004 Yellow Ribbon Fight For Life, Production Management & Design...
significant projects:
- 2001 Paul OakenfoldPaul OakenfoldPaul Mark Oakenfold is a British record producer and a trance DJ.-Early Career: 1979–84:Paul Oakenfold's career was set to be a chef, after having hopes of becoming part of a band. He describes his early life as a "bedroom deejay" in a podcasted interview with Vancouver's 24 Hours, stating he grew...
, supported by TiëstoTiëstoTijs Michiel Verwest, , known as Tiësto , is a Dutch musician, DJ and record producer of electronic dance music. Although he has used many aliases in the past, he is best known for his work as DJ Tiësto...
AU NZ Tour, Tour Manager; - 2001 - 2003 Southern Cross Cable Network CeBIT SXPress Cafe' Exhibit, multiple awards including exhibit gold award winner;
- 2002 Taupo Arts Festival Opening with Michel TufferyMichel TufferyMichael "Michel" Cliff Tuffery, MNZM, is a New Zealand artist of Samoan, Tahitian and Cook Island descent.He lives and works in Wellington, New Zealand...
, burning fish, sculpture on Lake Taupo, Producer; - 2002 Hed Kandi AU NZ Tour, Promoter & Tour Manager;
- 2002 - 2004 Yellow Ribbon Fight For Life, Production Management & Design;
- 2004 AgentC guerrilla media established (becomes ARTIVIST : creative in 2009), Founder;
- 2005 Emma PakiEmma PakiEmma Paki is a New Zealand singer/songwriter.She won Most Promising Female Vocalist, Best Song Writer and Best Video at the 1993 New Zealand Music Awards....
, Century Sky demos / compilation, Waihaha; Producer - Tony Strong; Executive Producers - JoFF Rae, DLT; - 2006 George Nuku, Fine Artist, Perspex Whare Nui, Cambridge University, United KIngdom, Pasifika Stylez Exhibition, Production;
- 2008 Erupt, Taupo Arts Festival, contract Producer & Production; Michel Tuffery Povi Bulls installation & Performance, Technical & Performance; Michel Tuffery visual content, Compile & Modul8 Delivery;
- 2008 Mau Arts Forum, Partner;
- 2008 / 2009 Rhombus, Production Design & Management;
- 2008 / 2009 !@M3 Sk8 CoMP, Taupo, New Zealand;
- 2009 AWME, Melbourne, Technical & Creative Direction, Vision Provision & Systems, Michel Tuffery, Rhombus, Little Bushmen, Mihirangi, Tama Waipera showcase performances;
- 2010 Salmonella Dub Production & Contracting;
- 2011 Matariki Exhibitions, Taupo (for Curator Eleazar Bramley);
- 2011 INSIDE OUT Project Taupo.
Art and protest
As a youth JoFF Rae was involved in protest action motivated by artistic causes & social politics; he was employed in the late 80's in the UK by OXFAM & by Greenpeace in New Zealand in the early 90's. He has had direct involvement in high profile clandestine actions & protests involving cultural, environmental & social issues.High profile actions against French Nuclear Testing at Moruroa
Moruroa
Moruroa , also historically known as Aopuni, is an atoll which forms part of the Tuamotu Archipelago in French Polynesia in the southern Pacific Ocean...
involved an active direct role in Bastille Day
Bastille Day
Bastille Day is the name given in English-speaking countries to the French National Day, which is celebrated on 14 July of each year. In France, it is formally called La Fête Nationale and commonly le quatorze juillet...
demonstrations & clandestine direct actions against the French Embassy in Wellington when a test was conducted.
In December 1990 JoFF Rae organised & participated in a "dramatic" protest
Protest
A protest is an expression of objection, by words or by actions, to particular events, policies or situations. Protests can take many different forms, from individual statements to mass demonstrations...
action by disturbing the New Zealand Parliament
Parliament of New Zealand
The Parliament of New Zealand consists of the Queen of New Zealand and the New Zealand House of Representatives and, until 1951, the New Zealand Legislative Council. The House of Representatives is often referred to as "Parliament".The House of Representatives usually consists of 120 Members of...
for over 20 minutes & eventually dropping to the floor of the debating chamber from the gallery
Press gallery
The press gallery is the part of a parliament, or other legislative body, where political journalists are allowed to sit or gather to observe and then report speeches and events...
covered in horse blood demonstrating against sending troops to the Persian Gulf
Gulf War
The Persian Gulf War , commonly referred to as simply the Gulf War, was a war waged by a U.N.-authorized coalition force from 34 nations led by the United States, against Iraq in response to Iraq's invasion and annexation of Kuwait.The war is also known under other names, such as the First Gulf...
.
JoFF Rae instigated several other peaceful protest actions with large scale demonstration marches in Wellington against the Gulf War with up to 10,000 marchers. Other actions involved graffiti in prominent places throughout New Zealand using the slogan "No Blood For Oil" in red & black.
In 2005 JoFF Rae was committed to a maximum security mental institution, a ward of the Henry Rongomau Bennett Centre, for 2 weeks over Christmas following a 6am raid & arrest by the Armed Offenders Squad after repeatedly protesting Police actions involving allegations of assault & misconduct. He faced several charges in the dispute which were eventually dropped. A diagnosis
Diagnosis
Diagnosis is the identification of the nature and cause of anything. Diagnosis is used in many different disciplines with variations in the use of logics, analytics, and experience to determine the cause and effect relationships...
from the hospital stated "his delusions of grandeur
Delusions of Grandeur
Delusions of Grandeur is an album by Fleming and John that was released in 1995.-Track listing:# "I'm Not Afraid" — 3:13# "Break The Circles" — 3:01# "Delusions Of Grandeur" — 3:45# "Love Songs" — 4:33# "Letters In My Head" — 3:56...
have substance".
After the 2007 New Zealand anti-terror raids
2007 New Zealand anti-terror raids
The 2007 New Zealand anti-terror raids were a series of armed police raids conducted on Monday, 15 October 2007, in response to the discovery of an alleged paramilitary training camp deep in the Urewera mountain range near the town of Ruatoki in the eastern Bay of Plenty...
JoFF Rae provided resources for protests at the Rotorua
Rotorua
Rotorua is a city on the southern shores of the lake of the same name, in the Bay of Plenty region of the North Island of New Zealand. The city is the seat of the Rotorua District, a territorial authority encompassing the city and several other nearby towns...
Court House for initial charges against Tame Iti
Tame Iti
Tāme Wairere Iti has become well known in New Zealand as a Tūhoe Māori activist.- Early life :Born on a train near Rotorua, Tame Iti grew up with his grandparents in the custom known as whāngai on a farm near Ruatoki in the Urewera area of New Zealand...
& other accused including video equipment to document the proceedings & actions. He edited video as a presentation for peoples in the Urewera mountain range near the town of Ruatoki
Ruatoki
Ruatoki is a locality in the Bay of Plenty Region of New Zealand. It is located at the base of the Urewera Valley, approximately 20 km south of Whakatane. The predominantly Māori community of approximately 600 people affiliate with the Tūhoe iwi, with at least ten marae located in the area...
where the raids occurred. JoFF Rae continued to provide practical support including production for events in the Tuhoe
Tuhoe
Ngāi Tūhoe , a Māori iwi of New Zealand, takes its name from an ancestral figure, Tūhoe-pōtiki. The word tūhoe literally means "steep" or "high noon" in the Māori language...
nation with artistic performances by Mau Dance Company & other arts projects.
Mayday Demonstrations, 1 May 2011, JoFF Rae was involved in coordinating & disseminating information & media including a video message from the internet activist group Anonymous
Anonymous (group)
Anonymous is an international hacking group, spread through the Internet, initiating active civil disobedience, while attempting to maintain anonymity. Originating in 2003 on the imageboard 4chan, the term refers to the concept of many online community users simultaneously existing as an anarchic,...
to the New Zealand Parliament. The message was taken seriously & gained nationwide press. Several reports claimed the Government website had suffered intermittent failure.
Art, production and concept development
JoFF Rae has developed unique templates & concept models for IP management, contracting & producing events.His work with shared profit & the Nash Equilibrium
Nash equilibrium
In game theory, Nash equilibrium is a solution concept of a game involving two or more players, in which each player is assumed to know the equilibrium strategies of the other players, and no player has anything to gain by changing only his own strategy unilaterally...
in contracting production & performance is unique & has been utilised in several successful event contracts.
He has produced idiosyncratic staging & visual production & content systems for works with the contemporary band Rhombus & fine artist Michel Tuffery MNZM, Strike Percussion, Mau Arts Forum, AWME (Australasian World Music Expo) & various commercial & private installations.
Personal
Born Joffre Ray Kopu on the 14th October 1966 at Hamilton, New Zealand.His partner since 1992 Audrey Holyoake is a collaborator as a producer & graphic artist in their artistic & commercial ventures. The couple have 3 children - Cole (Jan '94), Oscar (Dec'94) & Bram (July 2000) & with 3 cats they reside in Taupo, New Zealand; JoFF has other children - Zoe O Ella (March '92, bar owner & artist, Wellington, NZ) & Shorsha Bae (Sept '89, medical student, Glasgow, UK).