Jinro
Encyclopedia
Jinro is a distiller
Distillation
Distillation is a method of separating mixtures based on differences in volatilities of components in a boiling liquid mixture. Distillation is a unit operation, or a physical separation process, and not a chemical reaction....

 in South Korea
South Korea
The Republic of Korea , , is a sovereign state in East Asia, located on the southern portion of the Korean Peninsula. It is neighbored by the People's Republic of China to the west, Japan to the east, North Korea to the north, and the East China Sea and Republic of China to the south...

, founded in 1924. It is the world's leading producer of soju
Soju
Soju is a distilled beverage native to Korea. Its taste is comparable to vodka, though often slightly sweeter due to sugars added in the manufacturing process, and more commonly consumed neat.Most brands of soju are made in South Korea...

, accounting for more than half of that beverage's domestic sales. It also manufactures a variety of other alcoholic beverages including red wine and whiskey. Distilleries are located in Icheon
Icheon
Icheon is a city in Gyeonggi Province, South Korea. It should not be confused with the much larger Incheon Metropolitan City. Neighboring districts include Yeoju County, Gwangju City, Yongin City, and Anseong City within Gyeonggi province, as well as Eumseong County in North Chungcheong...

, Cheongwon, and Masan
Masan
Masan was a formerly a municipal city in South Gyeongsang Province, South Korea. The city was situated on Masan Bay , approximately 35 km west of Busan. It was known for its textile industry, and it was the site of Hite Brewery's production facilities.During the control of the Mongolians, the...

, with the Masan plant geared toward export
Export
The term export is derived from the conceptual meaning as to ship the goods and services out of the port of a country. The seller of such goods and services is referred to as an "exporter" who is based in the country of export whereas the overseas based buyer is referred to as an "importer"...

s. In addition, Jinro produces the Soksu brand of bottled water
Bottled water
Bottled water is drinking water packaged in plastic or glass water bottles. Bottled water may be carbonated or not...

 at a factory in Cheongwon. Jinro has been involved in exporting since 1968, when it began shipping soju to Vietnam in the midst of the Vietnam War
Vietnam War
The Vietnam War was a Cold War-era military conflict that occurred in Vietnam, Laos, and Cambodia from 1 November 1955 to the fall of Saigon on 30 April 1975. This war followed the First Indochina War and was fought between North Vietnam, supported by its communist allies, and the government of...

.

Jinro soju is known by the brand name Chamisul (hangul
Hangul
Hangul,Pronounced or ; Korean: 한글 Hangeul/Han'gŭl or 조선글 Chosŏn'gŭl/Joseongeul the Korean alphabet, is the native alphabet of the Korean language. It is a separate script from Hanja, the logographic Chinese characters which are also sometimes used to write Korean...

: 참이슬). Part of their marketing strategy is to use temperature sensitive paper on their bottle label. A tab in the shape of a frog (the company's mascot) is white when the bottle is warm and becomes blue when the bottle is cold, indicating that the soju is ready to drink.

The company's current president is You Kwang Park.

In 2006, the company was acquired by Hite
Hite
Hite Brewery Company Limited is a South Korean brewery company headquartered in Yeongdeungpo-gu, Seoul. Its main products are beer, rice wine, and mineral water. The company was established as Chosun Breweries in 1933...

, a popular beverage company whose main product is beer.
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