Jada Toys
Encyclopedia
Jada Toys, Incorporated of Industry, California
, USA is a manufacturer of collectible diecast
model car
s and radio controlled vehicles. It was founded in 1999 by husband and wife Jack and May Li. Jada's products are aimed at the collectible market, are not recommended or suitable for play use by younger children.
Model lines include:
Branching out beyond just diecast, Chub City targeted at a younger generation of collectors. Like the adult versions, these products are meant for collectors: accessories and wheels are not suitable for heavy play (in contrast to the familiar Hot Wheels
and Matchbox vehicles).
As part of a focus on younger audiences, Jada Toys teamed up with Activision
to release the Guitar Hero
Air Guitar Rocker. This product consists of a belt buckle, a portable speaker and two guitar picks. Waving the pick near the buckle lets the user play air guitar
to one of ten songs (five licensed tracks) such as Black Sabbath
's "Iron Man
" and Deep Purple
's "Smoke on the Water
." The Air Guitar Rocker will feature expansion packs to play more songs from the popular video game series.
Industry, California
Industry is an industrial suburb of Los Angeles in the San Gabriel Valley region of Los Angeles County. Home to over 2,500 businesses and 80,000 jobs, but only 219 residents at the 2010 census - down from 777 residents as of the 2000 United States census - the city is almost entirely industrial...
, USA is a manufacturer of collectible diecast
Die-cast toy
The term die-cast toy here refers to any toy or collectible model produced by using the die casting method. The toys are made of metal, with plastic, rubber or glass details. Wholly plastic toys are made by a similar process of injection moulding, but the two are rarely confused...
model car
Model car
A model car or toy car is a miniature representation of an automobile. Other miniature motor vehicles, such as trucks, buses, or even ATVs, etc. are often included in the general category of model cars...
s and radio controlled vehicles. It was founded in 1999 by husband and wife Jack and May Li. Jada's products are aimed at the collectible market, are not recommended or suitable for play use by younger children.
Model lines include:
- DUB City - Cars with custom rims, lowered ride height and special in-car entertainment systems. Dubs, so named for their 20-inch or bigger wheels, are among the company's best sellers and the most visible in retail outlets.
- Street Low - American LowriderLowrider]A lowrider is a style of car originated by Chicano communities that sits lower to the ground than most other cars. Many lowriders have their suspension systems modified so that their ride can change height at the flip of a switch...
cars. - Showroom Floor - Classic and modern cars in their unmodified form.
- Road Rats
- Homie Rollerz
- Big Time Muscle - American Muscle Cars receiving the Pro-Touring treatment.
- Import Racer! - Customized Japanese sports cars. (Replaced by the Option D! line.)
- Option D! - Customized rear-wheel drive and all-wheel drive sports and race cars from and inspired by the Formula DFormula DFormula DRIFT or Formula D is the premier United States drifting series. Formula Drift, Inc. was co-founded by Jim Liaw and Ryan Sage in 2003 as a sister company to Slipstream Global Marketing, the same partnership that brought D1 Grand Prix to the United States. The new entity would solely own,...
Championship Series. - Initial DInitial Dis a manga by Shuichi Shigeno which has been serialized in Kodansha's Young Magazine since 1995. It has been adapted into a long-running anime series by OB Planning, Studio Comet, Studio Gallop, Pastel, and A.C.G.T, and a live action film by Avex and Media Asia...
- Cars from the popular mangaMangaManga is the Japanese word for "comics" and consists of comics and print cartoons . In the West, the term "manga" has been appropriated to refer specifically to comics created in Japan, or by Japanese authors, in the Japanese language and conforming to the style developed in Japan in the late 19th...
and animeAnimeis the Japanese abbreviated pronunciation of "animation". The definition sometimes changes depending on the context. In English-speaking countries, the term most commonly refers to Japanese animated cartoons....
franchise. - DonkHi-Riser (automobile)Hi-Risers are a type of highly customized automobile, typically an inexpensive American-built sedan modified by significantly increasing the ground clearance and adding large-diameter wheels with low-profile tires...
, Box & Bubble - American cars with oversized wheels, raised ride height and special paint jobs. - D-Rod$ - Jada Toys' take on classic Hot Rods of the '20s, '30s and '40s.
- High Profile - DUB City-treated pickup trucks and SUVs.
- Von DutchVon DutchVon Dutch is an American multinational clothing company named after artist Kenny Howard.After Howard's death in 1992, his daughters sold the Von Dutch name to Michael Cassel and Robert Vaughn...
Kustom Cycles - Von Dutch Garage
- For $ale - Classic and modern cars in faux dusty, unrestored condition.
- VDub$ - Customized VolkswagenVolkswagenVolkswagen is a German automobile manufacturer and is the original and biggest-selling marque of the Volkswagen Group, which now also owns the Audi, Bentley, Bugatti, Lamborghini, SEAT, and Škoda marques and the truck manufacturer Scania.Volkswagen means "people's car" in German, where it is...
cars. - Kustom Kings - Classic '50s cars inspired by George BarrisGeorge Barris (auto customizer)George Barris is a designer of custom cars.-Early history:George and his brother Sam were born in Chicago in the 1920s. After the deaths of their parents, they moved to Roseville, California as children to live with relatives. Both were good students, interested in drama, music, and design...
's custom designs. - Road Rigz - Custom PeterbiltPeterbiltPeterbilt Motors Company is an American manufacturer of medium- and heavy-duty Class 5 through Class 8 trucks headquartered in Denton, Texas. Founded in 1939 Peterbilt operates manufacturing facilities in Denton, Texas , and Sainte-Thérèse, Quebec...
379 trucks with brand sponsored haulers. - Snap Shots - 1:64 scale cars packaged in mini-dioramas.
- On the Set - Featuring cars from ScarfaceScarface (1983 film)Scarface is a 1983 American epic crime drama movie directed by Brian De Palma, written by Oliver Stone, produced by Martin Bregman and starring Al Pacino as Tony Montana...
, The GodfatherThe GodfatherThe Godfather is a 1972 American epic crime film directed by Francis Ford Coppola, based on the 1969 novel by Mario Puzo. With a screenplay by Puzo, Coppola and an uncredited Robert Towne, the film stars Marlon Brando, Al Pacino, James Caan, Robert Duvall, Sterling Hayden, John Marley, Richard...
, The SopranosThe SopranosThe Sopranos is an American television drama series created by David Chase that revolves around the New Jersey-based Italian-American mobster Tony Soprano and the difficulties he faces as he tries to balance the often conflicting requirements of his home life and the criminal organization he heads...
and Reservoir DogsReservoir DogsReservoir Dogs is an American crime film marking debut of director and writer Quentin Tarantino. It depicts the events before and after a botched diamond heist, but not the heist itself. Reservoir Dogs stars an ensemble cast: Harvey Keitel, Steve Buscemi, Tim Roth, Michael Madsen, Chris Penn, and...
. - Speed RacerSpeed RacerSpeed Racer is an English adaptation name of the Japanese manga and anime, which centered on automobile racing. Mach GoGoGo was originally serialized in print form in Shueisha's 1958 Shōnen Book, and was released in tankōbon book form by Sun Wide Comics, re-released in Japan by Fusosha...
- Die-cast cars from and inspired by the classic anime series. - '06 Camaro Concept - Painted yellow with black stripes, similar to BumblebeeBumblebee (Transformers)Bumblebee is the name of several fictional characters from the various Transformers universes. In most incarnations, Bumblebee is a small, yellow Autobot with the altmode of a compact car.- Transformers: Generation 1 :...
from the Transformers film. Also from 2009 they offered an exclusive Chevy Stingray Concept
- Battle Machines - Die-cast cars from and inspired by the battle car themes.
Branching out beyond just diecast, Chub City targeted at a younger generation of collectors. Like the adult versions, these products are meant for collectors: accessories and wheels are not suitable for heavy play (in contrast to the familiar Hot Wheels
Hot Wheels
Hot Wheels is a brand of die cast toy car, introduced by American toymaker Mattel in 1968. It was the primary competitor of Matchbox until 1996, when Mattel acquired rights to the Matchbox brand from Tyco.-Models:...
and Matchbox vehicles).
As part of a focus on younger audiences, Jada Toys teamed up with Activision
Activision
Activision is an American publisher, majority owned by French conglomerate Vivendi SA. Its current CEO is Robert Kotick. It was founded on October 1, 1979 and was the world's first independent developer and distributor of video games for gaming consoles...
to release the Guitar Hero
Guitar Hero
Guitar Hero is a music video game developed by Harmonix Music Systems and published by RedOctane for the PlayStation 2 video game console. It is the first entry in the Guitar Hero series. Guitar Hero was released on November 8, 2005 in North America, April 7, 2006 in Europe and June 15, 2006 in...
Air Guitar Rocker. This product consists of a belt buckle, a portable speaker and two guitar picks. Waving the pick near the buckle lets the user play air guitar
Air guitar
Playing air guitar is a form of dance and movement in which the performer pretends to play rock or heavy metal-style electric guitar, including riffs, solos, etc. Playing an air guitar usually consists of exaggerated strumming and picking motions and is often coupled with loud singing or lip-synching...
to one of ten songs (five licensed tracks) such as Black Sabbath
Black Sabbath
Black Sabbath are an English heavy metal band, formed in Aston, Birmingham in 1969 by Ozzy Osbourne , Tony Iommi , Geezer Butler , and Bill Ward . The band has since experienced multiple line-up changes, with Tony Iommi the only constant presence in the band through the years. A total of 22...
's "Iron Man
Iron Man (song)
"Iron Man" is a song by British heavy metal band Black Sabbath from their second studio album Paranoid released in 1970. It was later included on their initial greatest hits compilation We Sold Our Soul for Rock 'n' Roll , as well as all subsequent greatest hits compilations.-Writing and...
" and Deep Purple
Deep Purple
Deep Purple are an English rock band formed in Hertford in 1968. Along with Led Zeppelin and Black Sabbath, they are considered to be among the pioneers of heavy metal and modern hard rock, although some band members believe that their music cannot be categorised as belonging to any one genre...
's "Smoke on the Water
Smoke on the Water
"Smoke on the Water" is a song by the British hard rock band Deep Purple. It was first released on their 1972 album Machine Head. In 2004, the song was ranked number 426 on Rolling Stone magazine's list of the 500 greatest songs of all time, and in March 2005, Q magazine placed "Smoke on the Water"...
." The Air Guitar Rocker will feature expansion packs to play more songs from the popular video game series.
See also
- Hot WheelsHot WheelsHot Wheels is a brand of die cast toy car, introduced by American toymaker Mattel in 1968. It was the primary competitor of Matchbox until 1996, when Mattel acquired rights to the Matchbox brand from Tyco.-Models:...
- MaistoMaistoMaisto International Inc. is a popular toy brand of the May Cheong Group . Maisto manufactures die-cast models of automobiles, aircraft, and motorcycles...
- Johnny LightningJohnny LightningJohnny Lightning is a brand of model cars originally produced by Topper Toys, similar to the hugely successful Mattel Hot Wheels die cast racing cars. They were not quite as successful, one major reason was that the styling, casting and finish was not as of high quality as Mattel's Hot Wheels...
- TomicaTomicaTomica is the line of die-cast toy vehicles and related products produced by Takara Tomy Co. of Japan . This is not the same as Tomica World, which is a line of motorized trains and vehicles and accessories that Tomy Co. of Japan has produced since the late 1990s...
- Matchbox (toy company)Matchbox (toy company)Matchbox is a popular toy brand which was introduced by Lesney Products in 1953 and is now owned by Mattel, Inc. The brand was so named as the original die-cast Matchbox toys were sold in boxes similar in style and size to those in which matches were sold...