Jacques Cartier (jeweler)
Encyclopedia
Jacques-Theodule Cartier (1885 - 1942) was one of three sons of Alfred Cartier and the brother of Pierre Cartier
Pierre Cartier (jeweler)
Pierre Camille Cartier was a French jeweler. He was one of three sons of Alfred Cartier and the brother of Jaques Cartier and Louis Cartier...

 and Louis Cartier. Pierre's grandfather, Louis-François Cartier (1819-1904) had taken over the jewellery
Jewellery
Jewellery or jewelry is a form of personal adornment, such as brooches, rings, necklaces, earrings, and bracelets.With some exceptions, such as medical alert bracelets or military dog tags, jewellery normally differs from other items of personal adornment in that it has no other purpose than to...

 workshop of his teacher, Adolphe Picard, in 1847, thereby founding the famous Cartier jewellery company
Cartier SA
Cartier S.A., commonly known as Cartier , is a French luxury jeweler and watch manufacturer. The corporation carries the name of the Cartier family of jewellers whose control ended in 1964 and who were known for numerous pieces including the "Bestiary" , the diamond necklace created for Bhupinder...

.

Jacques worked with his two older brothers to create the world famous name and business, ‘Cartier’, in jewelry and watches. While Jaqcues Cartier opened and managed the store in London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

, Pierre Cartier managed the store in New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...

. Jacques took charge of the London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

 operation of Cartier in 1909 and eventually moved to the current location at 175 New Bond Street. Jacques took charge of the London operation of Cartier in 1909 and eventually moved to the current location at 175 New Bond Street. Meanwhile, Louis Cartier was the designer who created the Cartier style we know today.
The brothers, divided, and conquered. Cartier was very lucky in getting the recommendation of Princess Mathilde who is the young cousin of Napoleon III, and this contributed to the boosting business. In the early 1900s, "Cartier became jewellers to the Rockefellers, Vanderbilts, the Fords, the Morgans, King Edward VII, King Zog of Albania, and King Chulalongkorn of Siam, who, in 1907 alone, according to Cartier biographer Hans Nadelhoffer, bought Cartier bracelets to the value of $450,000. "

Through their continued successes, Louis and Pierre got married, while Jacques kept himself busy by fulfilling royal needs and desires and trips abroad in search of unique and exceptional beauty in gems. Jacques went to the Persian Gulf
Persian Gulf
The Persian Gulf, in Southwest Asia, is an extension of the Indian Ocean located between Iran and the Arabian Peninsula.The Persian Gulf was the focus of the 1980–1988 Iran-Iraq War, in which each side attacked the other's oil tankers...

to find the perfect pearl. Jacques then proceeded to India, carrying magnificent jewelry of local maharajah back to London studio to redesign and modify for their own use. Together, Pierre and Jacques, purchased a large number of pearls and precious stones from an India prince. This uniqueness of the pearls and stones created a sense of each piece of jewelry being special, which helped with the success of their business.
After only two generations of business, Cartier achieved the title of “King of jewelry”, and this was a world wide title.

Jacques ran the London store until his death in 1942. His brother Louis also died in the same year. The Cartier family of jewelers relinquished control of the family business in 1964 due to the passing of Pierre.

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