Jacques Bouchard
Encyclopedia
Jacques Bouchard, CM
, CQ
(August 29, 1930 – May 29, 2006) was a Canadian
advertising
executive. He was one of the founders of Quebec
's first French creative advertising agency, BCP, and a pioneer in French-language advertising.
He is mostly known for having written Les 36 cordes sensibles des Québécois, a book where he identifies thirty-six cultural traits of the Québécois which may be used in advertisement. He also co-founded advertising agency BCP in 1959, from which he retired in 1984 after passing on presidency to Yves Gougoux.
In 1999, he was made a Member of the Order of Canada
. In 2002, he was made a Knight (Chevalier) of the National Order of Quebec
.
Order of Canada
The Order of Canada is a Canadian national order, admission into which is, within the system of orders, decorations, and medals of Canada, the second highest honour for merit...
, CQ
National Order of Quebec
The National Order of Quebec, termed officially in French as l'Ordre national du Québec, and in English abbreviation as the Order of Quebec, is a civilian honour for merit in the Canadian province of Quebec...
(August 29, 1930 – May 29, 2006) was a Canadian
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
executive. He was one of the founders of Quebec
Quebec
Quebec or is a province in east-central Canada. It is the only Canadian province with a predominantly French-speaking population and the only one whose sole official language is French at the provincial level....
's first French creative advertising agency, BCP, and a pioneer in French-language advertising.
He is mostly known for having written Les 36 cordes sensibles des Québécois, a book where he identifies thirty-six cultural traits of the Québécois which may be used in advertisement. He also co-founded advertising agency BCP in 1959, from which he retired in 1984 after passing on presidency to Yves Gougoux.
In 1999, he was made a Member of the Order of Canada
Order of Canada
The Order of Canada is a Canadian national order, admission into which is, within the system of orders, decorations, and medals of Canada, the second highest honour for merit...
. In 2002, he was made a Knight (Chevalier) of the National Order of Quebec
National Order of Quebec
The National Order of Quebec, termed officially in French as l'Ordre national du Québec, and in English abbreviation as the Order of Quebec, is a civilian honour for merit in the Canadian province of Quebec...
.