Mitch Joel
Encyclopedia
Mitch Joel is a journalist and publicist. He is president of Twist Image, a Digital Marketing agency and president and founding partner of Distort Entertainment
Distort Entertainment
Distort Entertainment is a Canadian independent record label based in Toronto, Ontario, Canada. The label specializes in hardcore punk bands such as Alexisonfire and Cancer Bats and metal bands such as Johnny Truant, but also represents lighter music with its sister division such as Bend...

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Journalism/Publicism

Prior to joining Twist Image, Joel was a music journalist and publisher/editor of the music magazines, Arena Rock and Enrage. Joel then became one of the first employees at Mamma.com (a meta search engine) where he held the titled of Director, Advertising and Sales. After Mamma.com, Joel became Director or Marketing and Communications at Airborne Entertainment – a mobile content provider headquartered in Montreal, Quebec.

Joel has been a Blogger since September 2003 at Six Pixels of Separation – The Twist Image Blog. In May, 2006, Mitch launched the weekly Podcast, Six Pixels of Separation – The Twist Image Podcast. Both the Blog and Podcast focus on the intersection of Digital Marketing and Personal Branding. In 2009, he authored a book by the same name, Six Pixels of Separation. In addition to the Twist Image blog and podcast, Mitch Joel hosts Foreword Thinking: The Business And Motivational Book Review Podcast. He currently writes for the Montreal Gazette, Vancouver Sun, and enRoute Magazine.

Joel sat on the board of directors for the IAB Canada (Interactive Advertising Bureau), is the Vice-Chair of the IAB Canada Quebec Council, is a board member for the Canadian Marketing Association and is the instructor for the CMA's eMarketing professional certificate course in Montreal.

Joel is a professional speaker, and is represented by the Canadian speaker's bureau, Speaker's Spotlight. He has shared the stage at the Power Within events with former United States President, Bill Clinton, Anthony Robbins, and Dr. Phil.

In 2008, Joel was named to the Top 40 under 40 in Canada. In January 2007, Marketing Magazine called Joel, "Canada's Rock Star of Digital Marketing," and in 2006 he was named one of the most influential authorities in the world on the topic of Blog Marketing by the UK-based research firm, Onalytica.

Distort Entertainment

Mitch and his partner, Greg Below
Greg Below
Greg Below is the president and founding partner of Distort Entertainment, a well known Canadian show promoter, and talented music producer. Greg is known for his height and enthusiastic love of music .-Distort Entertainment:...

 decided to form Distort Entertainment
Distort Entertainment
Distort Entertainment is a Canadian independent record label based in Toronto, Ontario, Canada. The label specializes in hardcore punk bands such as Alexisonfire and Cancer Bats and metal bands such as Johnny Truant, but also represents lighter music with its sister division such as Bend...

 after being introduced by a journalist friend of Mitch's. Below called Mitch shortly after meeting him with the proposal to start a record label.

Distort Entertainment
Distort Entertainment
Distort Entertainment is a Canadian independent record label based in Toronto, Ontario, Canada. The label specializes in hardcore punk bands such as Alexisonfire and Cancer Bats and metal bands such as Johnny Truant, but also represents lighter music with its sister division such as Bend...

 specializes in heavy music, hardcore
Hardcore punk
Hardcore punk is an underground music genre that originated in the late 1970s, following the mainstream success of punk rock. Hardcore is generally faster, thicker, and heavier than earlier punk rock. The origin of the term "hardcore punk" is uncertain. The Vancouver-based band D.O.A...

, and post-hardcore
Post-hardcore
Post-hardcore is a genre of music that developed from hardcore punk, itself an offshoot of the broader punk rock movement. Like post-punk, post-hardcore is a term for a broad constellation of groups...

. Located in Toronto Ontario, Distort Entertainment
Distort Entertainment
Distort Entertainment is a Canadian independent record label based in Toronto, Ontario, Canada. The label specializes in hardcore punk bands such as Alexisonfire and Cancer Bats and metal bands such as Johnny Truant, but also represents lighter music with its sister division such as Bend...

 is well known for its influence in the underground music market. Some artists and groups currently or once represented by the label are: Alexisonfire
Alexisonfire
Alexisonfire was a five-piece, Juno-nominated post-hardcore band that formed in St. Catharines, Ontario, Canada in 2001. The band consisted of George Pettit , Dallas Green , Wade MacNeil , Chris Steele , and Jordan Hastings .They describe their music as "the sound of two Catholic high-school girls...

, Cancer Bats
Cancer Bats
Cancer Bats are a hardcore punk/sludge metal band from Toronto, Ontario, Canada.-Background:Cancer Bats originated in May 2004 with singer Liam Cormier and guitarist Scott Middleton, former member of Toronto heavy metal band At the Mercy of Inspiration...

, Johnny Truant
Johnny Truant
Johnny Truant was a British, Brighton-based metalcore band, formed in 2000 under the name Severance. The band recorded 3 demos under this moniker before renaming themselves after the lead character of Mark Z. Danielewski's novel House of Leaves...

, Step Kings, and The Bronx.
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