Hobby:tech
Encyclopedia
hobby:tech is an influential DJ, designer and personality from Japan.

He is known as the founder and chief designer of the Japanese streetwear label KIKS TYO
KIKS TYO
KIKS TYO is a Japanese clothing company founded by DJ, designer and streetwear/sneaker culture personality hobby:tech in 2006. KIKS TYO specializes in streetwear, as well as accessories, and footwear.-History:...

.

Aside from his work with KIKS TYO
KIKS TYO
KIKS TYO is a Japanese clothing company founded by DJ, designer and streetwear/sneaker culture personality hobby:tech in 2006. KIKS TYO specializes in streetwear, as well as accessories, and footwear.-History:...

, hobby:tech is known as one of the founding members of Japanese creative team "BROWNRATS", as a recording artist and DJ for Universal Music Japan and as one of Japan's most prominent and die-hard sneaker collectors. hobby:tech introduces and exposes elements of the worldwide sneaker and streetwear sub-cultures to Japanese audiences via his popular Street Jack Magazine columns "hobby:tech EX" and "FRESH AIR with Hamaji and hobby:tech."

His design work has molded a variety of products in collaboration with a multitude of companies and personalities including: New Balance
New Balance
New Balance Athletic Shoe, Inc. , best known as simply New Balance, is a footwear manufacturer based in Boston, Massachusetts, United States of America. It was founded in 1906 as the New Balance Arch Support Company...

 Japan, Nike
Nike, Inc.
Nike, Inc. is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area...

, Vans
Vans
Vans is an American based manufacturer of sneakers, skateboarding shoes, BMX shoes, snowboarding boots and other shoe types.- History :On March 16, 1966, at 704 E. Broadway, in Anaheim, California, brothers Paul Van Doren, James Van Doren, and three other partners opened up their first store...

, Adidas
Adidas
Adidas AG is a German sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-Adidas golf company , and Rockport...

, Levi's, Island Records
Island Records
Island Records is a record label that was founded by Chris Blackwell in Jamaica. It was based in the United Kingdom for many years and is now owned by Universal Music Group...

, Eames, United Arrows, Fred Perry
Fred Perry
Frederick John Perry was a championship-winning English tennis and table tennis player who won 10 Majors including eight Grand Slams and two Pro Slams. Perry won three consecutive Wimbledon Championships between 1934 and 1936 and was World No. 1 four years in a row...

, Beams, Arnold Palmer
Arnold Palmer
Arnold Daniel Palmer is an American professional golfer, who is generally regarded as one of the greatest players in the history of men's professional golf. He has won numerous events on both the PGA Tour and Champions Tour, dating back to 1955...

, Honda
Honda
is a Japanese public multinational corporation primarily known as a manufacturer of automobiles and motorcycles.Honda has been the world's largest motorcycle manufacturer since 1959, as well as the world's largest manufacturer of internal combustion engines measured by volume, producing more than...

 and Aki Hoshino
Aki Hoshino
is a Japanese bikini idol. She has appeared in various men's magazines, such as Sabra and television shows.She married horse racing jockey on September 25, 2011.-Book:...

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QUOLOMO

In Spring of 2008, hobby:tech and the Tokyo-based creative team SEVEN UNDER launched QUOLOMO, a t-shirt, apparel and lifestyle project. Producing clothing under the central theme: "Design Japanese Culture", QUOLOMO references the sub-cultures, artists, pop-culture personalities and animated characters of Japan. QUOLOMO Partners and contributors include photographer Yasumasa Yonehara, illustrator Shiro Nakano, Terutaka Anekawa of nano・universe, stylist Yuki Matsuda, and Japanese actress, model and designer, Aki Higashihara.

QUOLOMO launched in Japan at the high end select shops, Loveless and Marui
Marui
is a Japanese retail company which operates a chain of department stores in Tokyo as well in other major Japanese cities. They are best known for their women's fashion and accessories, which are aimed at the 25–35 age range....

 Yurakucho. The brand also released multiple tee projects in Taiwan at Sense Organ for the opening of Yonehara's Sneaker Lover exhibition. The first line of tee shirts features co-branded items with Hello Kitty
Hello Kitty
is a fictional character produced by the Japanese company Sanrio, first designed by Yuko Shimizu. She is portrayed as a female white Japanese bobtail cat with a red bow. The character's first appearance on an item, a vinyl coin purse, was introduced in Japan in 1974 and brought to the United States...

, the Hiroshi Takahashi
Hiroshi Takahashi
is a Japanese manga artist.-Manga career:Takahashi mostly known from his manga Crows, Worst and QP. One of his manga was adapted into movies namely Crows ZERO and Crows ZERO II -External links:...

 manga
Manga
Manga is the Japanese word for "comics" and consists of comics and print cartoons . In the West, the term "manga" has been appropriated to refer specifically to comics created in Japan, or by Japanese authors, in the Japanese language and conforming to the style developed in Japan in the late 19th...

 CROWS, Casio G-Shock
G-Shock
G-Shock is a brand of watches manufactured by Casio, known for its resistance to shocks . They were, and continue to be, designed primarily for sports, military, and outdoor adventure oriented activity; for example, practically all G-Shocks have some kind of stopwatch feature, countdown timer,...

, and Aki Hoshino
Aki Hoshino
is a Japanese bikini idol. She has appeared in various men's magazines, such as Sabra and television shows.She married horse racing jockey on September 25, 2011.-Book:...

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External links

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