Hillerich & Bradsby
Encyclopedia
Hillerich & Bradsby Company is a company located in Louisville, Kentucky
Louisville, Kentucky
Louisville is the largest city in the U.S. state of Kentucky, and the county seat of Jefferson County. Since 2003, the city's borders have been coterminous with those of the county because of a city-county merger. The city's population at the 2010 census was 741,096...

 that produces the famous Louisville Slugger baseball bat
Baseball bat
A baseball bat is a smooth wooden or metal club used in the game of baseball to hit the ball after the ball is thrown by the pitcher. It is no more than 2.75 inches in diameter at the thickest part and no more than 42 inches in length. It typically weighs no more than 33 ounces , but it...

. The Louisville Slugger Museum & Factory in downtown Louisville features a retrospective of the product and its use throughout baseball history. H&B also makes baseball glove
Baseball glove
A baseball glove or mitt is a large leather glove that baseball players on the defending team are allowed to wear to assist them in catching and fielding balls hit by a batter, or thrown by a teammate.-History:...

s, golf club
Golf club (equipment)
A golf club is used to hit a golf ball in a game of golf. Each club is composed of a shaft with a grip and a clubhead. Woods are mainly used for long-distance fairway or tee shots; irons, the most versatile class, are used for a variety of shots; Hybrids that combine design elements of woods and...

s, golf
Golf
Golf is a precision club and ball sport, in which competing players use many types of clubs to hit balls into a series of holes on a golf course using the fewest number of strokes....

 gloves and other equipment (under the PowerBilt brand).

History

J. F. Hillerich opened his woodworking shop in Louisville in 1855. During the 1880s, Hillerich hired his seventeen year old son, John "Bud" Hillerich. Legend has it that Bud, who played baseball
Baseball
Baseball is a bat-and-ball sport played between two teams of nine players each. The aim is to score runs by hitting a thrown ball with a bat and touching a series of four bases arranged at the corners of a ninety-foot diamond...

 himself, slipped away from work one afternoon in to watch Louisville's major league team
Major League Baseball
Major League Baseball is the highest level of professional baseball in the United States and Canada, consisting of teams that play in the National League and the American League...

, the Louisville Eclipse
Louisville Colonels
The Louisville Colonels were a Major League Baseball team that played in the American Association throughout that league's ten-year existence from 1882 until 1891, first as the Louisville Eclipse and later as the Louisville Colonels , the latter name derived from the historic Kentucky colonels...

. The team's star, Pete "The Gladiator" Browning
Pete Browning
Louis Rogers "Pete" Browning was an American center and left fielder in Major League Baseball from 1882 to 1894 who played primarily for the Louisville Eclipse/Colonels, becoming one of the sport's most accomplished batters of the 1880s...

, mired in a hitting slump, broke his bat.

Bud invited Browning to his father's shop to hand-craft him a new bat to his own specifications. Browning accepted the offer, and got three hits to immediately break out of his slump with his new bat the first day he used it. Browning told his teammates, which began a surge of professional ball players to the Hillerich woodworking shop.

J. F. Hillerich was uninterested in making bats; he saw the company future in stair railings, porch columns and swinging butter churns. In fact, for a brief time in the 1880s, he even turned away ball players. Bud, however, saw the potential in producing baseball bats, and the elder Hillerich eventually relented to his son.

The bats were sold under the name "Falls City Slugger" until Bud Hillerich took over his father's company in , and the name "Louisville Slugger" was registered with the U.S. Patent Office. In , Honus Wagner
Honus Wagner
-Louisville Colonels:Recognizing his talent, Barrow recommended Wagner to the Louisville Colonels. After some hesitation about his awkward figure, Wagner was signed by the Colonels, where he hit .338 in 61 games....

 signed a deal with the company, becoming the first baseball player to officially endorse a bat.

Frank Bradsby, a salesman, became a partner in , and the company's name changed to Hillerich and Bradsby. By , H&B was selling more bats than any other bat maker in the country, and legends like Ty Cobb
Ty Cobb
Tyrus Raymond "Ty" Cobb , nicknamed "The Georgia Peach," was an American Major League Baseball outfielder. He was born in Narrows, Georgia...

, Babe Ruth
Babe Ruth
George Herman Ruth, Jr. , best known as "Babe" Ruth and nicknamed "the Bambino" and "the Sultan of Swat", was an American Major League baseball player from 1914–1935...

 and Lou Gehrig
Lou Gehrig
Henry Louis "Lou" Gehrig , nicknamed "The Iron Horse" for his durability, was an American Major League Baseball first baseman. He played his entire 17-year baseball career for the New York Yankees . Gehrig set several major league records. He holds the record for most career grand slams...

 were all using them.

During World War II
World War II
World War II, or the Second World War , was a global conflict lasting from 1939 to 1945, involving most of the world's nations—including all of the great powers—eventually forming two opposing military alliances: the Allies and the Axis...

, the company produced wooden rifle
Rifle
A rifle is a firearm designed to be fired from the shoulder, with a barrel that has a helical groove or pattern of grooves cut into the barrel walls. The raised areas of the rifling are called "lands," which make contact with the projectile , imparting spin around an axis corresponding to the...

 stocks and Billy clubs for the U.S. Army
United States Army
The United States Army is the main branch of the United States Armed Forces responsible for land-based military operations. It is the largest and oldest established branch of the U.S. military, and is one of seven U.S. uniformed services...

. In 1954, the company purchased Larimer and Norton, Inc., a Pennsylvania
Pennsylvania
The Commonwealth of Pennsylvania is a U.S. state that is located in the Northeastern and Mid-Atlantic regions of the United States. The state borders Delaware and Maryland to the south, West Virginia to the southwest, Ohio to the west, New York and Ontario, Canada, to the north, and New Jersey to...

 lumber
Lumber
Lumber or timber is wood in any of its stages from felling through readiness for use as structural material for construction, or wood pulp for paper production....

 company to ensure a supply of hardwood
Hardwood
Hardwood is wood from angiosperm trees . It may also be used for those trees themselves: these are usually broad-leaved; in temperate and boreal latitudes they are mostly deciduous, but in tropics and subtropics mostly evergreen.Hardwood contrasts with softwood...

 for their products.

In 1976, the company moved across the Ohio River, to Jeffersonville, Indiana
Jeffersonville, Indiana
Jeffersonville is a city in Clark County, Indiana, along the Ohio River. Locally, the city is often referred to by the abbreviated name Jeff. It is directly across the Ohio River to the north of Louisville, Kentucky along I-65. The population was 44,953 at the 2010 census...

, to take advantage of the railroad line there. In the 1990s, the company returned to Louisville, Kentucky.

Threat to Business

Most of Hillerich and Bradsby's wood bats are made from Northern White Ash
White Ash
For another species referred to as white ash, see Eucalyptus fraxinoides.Fraxinus americana is a species of Fraxinus native to eastern North America found in mesophytic hardwood forests from Nova Scotia west to Minnesota, south to northern Florida, and southwest to eastern...

 grown in proprietary forests on the New York/Pennsylvania border. U. S. ash trees are now under attack from the Emerald Ash Borer
Emerald ash borer
The emerald ash borer is a green beetle native to Asia.In North America the borer is an invasive species, highly destructive to ash trees in its introduced range. The potential damage of this insect rivals that of Chestnut blight and Dutch Elm Disease...

, an invasive insect species native to Asia and first detected in Michigan in 2002. While H&B's forests are not yet infested by the beetle, the area being destroyed is growing and moving closer to them. The company is making plans to utilize other woods in the event North America's ash forests are totally destroyed.

Branches of the Company

There are three branches of Hillerich & Bradsby: Louisville Slugger, Bionic Gloves, and Powerbilt Golf. Bionic Gloves were designed by a leading orthopedic surgeon, and are used in many sports and recreational activities. Currently, there are 11 types of gloves: Golf, Gardening, Tennis, Fitness, Equestrian, Driving, Dress, Motorcycle, Racquetball, Baseball, and Drummer gloves. Powerbilt Golf produces many types of golf clubs. They recently introduced clubs that feature nitrogen charged technology.

Sponsorship

Besides its products, H&B attaches the Louisville Slugger name to other things as a sponsor. The Cincinnati Reds
Cincinnati Reds
The Cincinnati Reds are a Major League Baseball team based in Cincinnati, Ohio. They are members of the National League Central Division. The club was established in 1882 as a charter member of the American Association and joined the National League in 1890....

' Triple A affiliate, the Louisville Bats
Louisville Bats
The Louisville Bats, which play in Louisville, Kentucky, are the AAA minor league baseball affiliate of the Cincinnati Reds. The team, formerly known as the Louisville RiverBats, plays in the International League...

, play at Louisville Slugger Field
Louisville Slugger Field
Louisville Slugger Field is a baseball stadium in Louisville, Kentucky and is home to the Louisville Bats, the AAA affiliate of the Cincinnati Reds. It opened in 2000 with seats for over 13,000 fans. The Ohio River and state of Indiana are visible from the park...

 in downtown Louisville. The Louisville Slugger name is also attached to awards for top power-hitters at both the high school and college
College baseball
College baseball is baseball that is played on the intercollegiate level at institutions of higher education. Compared to football and basketball, college competition in the United States plays a less significant contribution to cultivating professional players, as the minor leagues primarily...

 levels, and the Silver Slugger
Silver Slugger
The Silver Slugger Award is awarded annually to the best offensive player at each position in both the American League and the National League, as determined by the coaches and managers of Major League Baseball...

 award is given annually to the Major League Baseball
Major League Baseball
Major League Baseball is the highest level of professional baseball in the United States and Canada, consisting of teams that play in the National League and the American League...

 player
Baseball positions
There are 9 fielding positions in baseball. Each position conventionally has an associated number which is used to score putouts...

 with the best offensive output in each position. The Louisville Slugger Batting Champion award is given to the American Legion "player with the highest batting average during national competition."In an Eazy E song eazy e attacks an assailant with a louisville slugger.
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