Hemmets Journal
Encyclopedia
Hemmets Journal is a Swedish magazine published by Egmont
. It is the second largest weekly magazine in Sweden. The editor-in-chief is Janne Walles, who has held that position since 1990. As of 2008, there are approximately 40 employees working on Hemmets Journal. The magazine's head office has been located in Västra hamnen, a city district in Malmö
, since 2005. It was previously located in Kirseberg
, also in Malmö.
Statistics have shown that the average readers of Hemmets Journal are 56-year-old women living in smaller cities across Sweden. Features in the magazine include editorial
s, interviews, fashion reports, crossword
s, poetry
, horoscope
s, and recipe
s.
The magazine has a circulation of 230,000 copies, with a total of 507,000 readers as of June 2009. In addition, Hemmets Journal has 150,000 online readers. The magazine's readership decreased by 10,000 people in 2006, and approximately 5,000 readers in 2007. Between January 2007 and January 2009, the readership of Hemmets Journal decreased from 543,000 to 507,000 readers. Allers (with 548,000 readers) is the only weekly magazine that is larger than Hemmets Journal, although Hemmets Journal was larger at the beginning of 2008. Hemmets Journal is also the second largest family magazine in Sweden.
The first issue of Hemmets Journal was published in 1921. It was a Swedish version of the popular Danish magazine Hjemmet that was first published in 1904. Hjemmet was printed by the Danish publishing company Gutenberghus (which later became Egmont) and the Swedish version was published by its own subsidiary
of Gutenberghus, Hemmets Journals Förlag.
Egmont Publishing
The Egmont Group is a media corporation founded and rooted in Copenhagen, Denmark. The business area of Egmont has traditionally been magazine publishing but has over the years evolved to comprise media generally....
. It is the second largest weekly magazine in Sweden. The editor-in-chief is Janne Walles, who has held that position since 1990. As of 2008, there are approximately 40 employees working on Hemmets Journal. The magazine's head office has been located in Västra hamnen, a city district in Malmö
Malmö
Malmö , in the southernmost province of Scania, is the third most populous city in Sweden, after Stockholm and Gothenburg.Malmö is the seat of Malmö Municipality and the capital of Skåne County...
, since 2005. It was previously located in Kirseberg
Kirseberg
Kirseberg is a city district in the north-east of Malmö Municipality in Scania, southern Sweden.A true "Kirsebergare" identifies himself first and foremost as being from Backarna, or "The Hills," and then as being from Malmö. Kirseberg is an authentic working class neighbourhood, with both single...
, also in Malmö.
Statistics have shown that the average readers of Hemmets Journal are 56-year-old women living in smaller cities across Sweden. Features in the magazine include editorial
Editorial
An opinion piece is an article, published in a newspaper or magazine, that mainly reflects the author's opinion about the subject. Opinion pieces are featured in many periodicals.-Editorials:...
s, interviews, fashion reports, crossword
Crossword
A crossword is a word puzzle that normally takes the form of a square or rectangular grid of white and shaded squares. The goal is to fill the white squares with letters, forming words or phrases, by solving clues which lead to the answers. In languages that are written left-to-right, the answer...
s, poetry
Poetry
Poetry is a form of literary art in which language is used for its aesthetic and evocative qualities in addition to, or in lieu of, its apparent meaning...
, horoscope
Horoscope
In astrology, a horoscope is a chart or diagram representing the positions of the Sun, Moon, planets, the astrological aspects, and sensitive angles at the time of an event, such as the moment of a person's birth. The word horoscope is derived from Greek words meaning "a look at the hours" In...
s, and recipe
Recipe
A recipe is a set of instructions that describe how to prepare or make something, especially a culinary dish.-Components:Modern culinary recipes normally consist of several components*The name of the dish...
s.
The magazine has a circulation of 230,000 copies, with a total of 507,000 readers as of June 2009. In addition, Hemmets Journal has 150,000 online readers. The magazine's readership decreased by 10,000 people in 2006, and approximately 5,000 readers in 2007. Between January 2007 and January 2009, the readership of Hemmets Journal decreased from 543,000 to 507,000 readers. Allers (with 548,000 readers) is the only weekly magazine that is larger than Hemmets Journal, although Hemmets Journal was larger at the beginning of 2008. Hemmets Journal is also the second largest family magazine in Sweden.
The first issue of Hemmets Journal was published in 1921. It was a Swedish version of the popular Danish magazine Hjemmet that was first published in 1904. Hjemmet was printed by the Danish publishing company Gutenberghus (which later became Egmont) and the Swedish version was published by its own subsidiary
Subsidiary
A subsidiary company, subsidiary, or daughter company is a company that is completely or partly owned and wholly controlled by another company that owns more than half of the subsidiary's stock. The subsidiary can be a company, corporation, or limited liability company. In some cases it is a...
of Gutenberghus, Hemmets Journals Förlag.