Gum industry
Encyclopedia
Two multi-national companies, Wrigley
and Cadbury, together account for some 60% market share of the worldwide chewing gum market. The global market shares for the top 5 chewing gum companies are estimated to be:
The remaining 17% of the global market is provided by an estimated 200 to 250 smaller gum companies, some of which are listed below.
The worldwide chewing gum industry in 2006 is estimated to be worth $19 billion in sales or 1.3 million metric tonnes of gum, and has grown by more than 7% in the last 3 years.
Chewing gum accounts for 85% of global sales, and bubble gum the other 15%.
Wm. Wrigley Jr. Company
The William Wrigley Jr. Company is a company headquartered in the Wrigley Building in Near North Side, Chicago, Illinois. The company was founded on April 1, 1891, originally selling products such as soap and baking powder. In 1892, William Wrigley, Jr., the company's founder, began packaging...
and Cadbury, together account for some 60% market share of the worldwide chewing gum market. The global market shares for the top 5 chewing gum companies are estimated to be:
- 35% Wrigley Company (USA)
- 26% Cadbury Trebor Bassett (UK)
- 14% LotteLotte (conglomerate)Lotte Co., Ltd. is a South Korean-Japanese Jaebeol and one of the largest food and shopping groups in South Korea and Japan. Lotte was established in June 1948, in Tokyo, by Japanese-educated, Korean businessman Shin Kyuk-Ho – also known as...
(South Korea + Japan) - 6% Perfetti Van MellePerfetti Van MellePerfetti Van Melle is a privately held Italian global manufacturer of confectionery and gum. It was formed in 2001 with the acquisition of Van Melle of the Netherlands, by the Italian group Perfetti of Italy and having its corporate headquarters in Lainate , Italy.Perfetti Van Melle bills itself...
(Italy) - 2% Hershey'sThe Hershey CompanyThe Hershey Company, known until April 2005 as the Hershey Foods Corporation and commonly called Hershey's, is the largest chocolate manufacturer in North America. Its headquarters are in Hershey, Pennsylvania, which is also home to Hershey's Chocolate World. It was founded by Milton S...
(USA)
The remaining 17% of the global market is provided by an estimated 200 to 250 smaller gum companies, some of which are listed below.
The worldwide chewing gum industry in 2006 is estimated to be worth $19 billion in sales or 1.3 million metric tonnes of gum, and has grown by more than 7% in the last 3 years.
Chewing gum accounts for 85% of global sales, and bubble gum the other 15%.
History
- 1848: John B. CurtisJohn B. CurtisJohn Bacon Curtis was an American businessman.-Early life:Curtis attended the normal schools while growing up. He never graduated, but instead worked for the family and others to earn a living. He first was making five dollars a month, which was later increased to six and eventually he worked his...
developed the first commercially available chewing gum - 1891: Wrigley Company (USA) was established
- 1909: L.A. Dreyfus (USA) was established
- 1916: The Hershey CompanyThe Hershey CompanyThe Hershey Company, known until April 2005 as the Hershey Foods Corporation and commonly called Hershey's, is the largest chocolate manufacturer in North America. Its headquarters are in Hershey, Pennsylvania, which is also home to Hershey's Chocolate World. It was founded by Milton S...
enters the chewing gum business - 1918: NACGM [National Association of Chewing Gum Manufacturers] (USA) established http://www.nacgm.org/
- 1919: Ford Gum & MachineFord GumFord Gum is a brand of bubble gum and chewing gum often found in gum machines. It is produced by Ford Gum & Machine Co. The history of the company goes back to 1913, when Ford Mason leased 102 machines and placed them in stores and shops in New York...
(USA) established by Ford Mason - 1921: Leaf ConfectioneryHuhtamäkiHuhtamäki is a Finnish company, headquartered in Espoo, which manufactures and supplies packaging for various uses. Its primary outputs include cartons and containers for foods and other consumer goods, disposable tableware and films and laminates for such uses as adhesives, plasters and labels...
(USA) established - 1926: Richardson Brands (USA) established
- 1928: DonrussDonrussDonruss, currently known as Panini America and owned by Panini Group, manufactures sports cards. The company started in the 1950s, producing confectionery, evolved into Donruss and started producing trading cards. During the 1960s and 1970s Donruss produced entertainment-themed trading cards...
(USA) established - 1928: FleerFleerThe Fleer Corporation, founded by Frank H. Fleer in 1885, was the first company to successfully manufacture bubblegum; it remained a family-owned enterprise until it was taken private in 1989....
established Dubble BubbleDubble BubbleDubble Bubble is a brand of bubble gum invented in 1928 by Philadelphia-based Fleer. Walter E. Diemer — an accountant at Fleer — enjoyed experimenting with recipes during his free time. In an interview a few years before his death, he said, "It was an accident"...
, world's first bubble gum - 1938: ToppsToppsThe Topps Company, Inc., manufactures chewing gum, candy and collectibles. Based in New York, New York, Topps is best known as a leading producer of baseball cards, football cards, basketball cards, hockey cards and other sports and non-sports themed trading cards.-Company history:Topps itself was...
(USA) established - 1948: Maple Leaf (Holland) established
- 1953: ToppsToppsThe Topps Company, Inc., manufactures chewing gum, candy and collectibles. Based in New York, New York, Topps is best known as a leading producer of baseball cards, football cards, basketball cards, hockey cards and other sports and non-sports themed trading cards.-Company history:Topps itself was...
(USA) establishes the BazookaBazooka (chewing gum)Bazooka is a brand of bubble gum.It was first marketed shortly after World War II in the U.S. by the Topps Company of Brooklyn, New York. The gum was packaged in a patriotic red, white, and blue color scheme. Beginning in 1953, Topps changed the packaging to include small comic strips with the gum,...
bubble gum brand - 1965: Damel (Spain) established
- 1975: Life SaversLife SaversLife Savers is an American brand of ring-shaped mints and artificially fruit-flavored hard candy. The candy is known for its distinctive packaging, coming in aluminum foil rolls....
established Bubble YumBubble YumBubble Yum is a brand of bubble gum marketed by The Hershey Company.Introduced in 1975 by LifeSavers, the bubble gum was the first soft bubble gum created.... - 1977: BubbliciousBubbliciousBubblicious is a brand of bubble gum produced by Cadbury Adams. It was launched in the United States in 1977, in response to the tremendous sales of Hubba Bubba, the first soft, non-face-sticking bubble gum....
established - 1979: Hubba BubbaHubba BubbaHubba Bubba is a brand of bubble gum originally produced by Wm. Wrigley Jr. Company, a subsidiary of Mars, Incorporated, in the United States in 1979 but more recently produced in countries around the world. The bubble gum got its name by the phrase "Hubba Hubba" that World War II soldiers used to...
established by WrigleyWm. Wrigley Jr. CompanyThe William Wrigley Jr. Company is a company headquartered in the Wrigley Building in Near North Side, Chicago, Illinois. The company was founded on April 1, 1891, originally selling products such as soap and baking powder. In 1892, William Wrigley, Jr., the company's founder, began packaging... - 1979: Bubble YumBubble YumBubble Yum is a brand of bubble gum marketed by The Hershey Company.Introduced in 1975 by LifeSavers, the bubble gum was the first soft bubble gum created....
launches a sugarless version - 1980: Big League ChewBig League ChewBig League Chew is a brand of bubble gum that is shredded and packaged in an aluminum foil pouch. It was created by Portland Mavericks left-handed pitcher Rob Nelson, and pitched to the Wrigley Company by former New York Yankee All-Star Jim Bouton, a Maverick teammate of Nelson's, as a fun...
launched by Wrigley - 1983: HuhtamäkiHuhtamäkiHuhtamäki is a Finnish company, headquartered in Espoo, which manufactures and supplies packaging for various uses. Its primary outputs include cartons and containers for foods and other consumer goods, disposable tableware and films and laminates for such uses as adhesives, plasters and labels...
(Finland) creates the Leaf GroupHuhtamäkiHuhtamäki is a Finnish company, headquartered in Espoo, which manufactures and supplies packaging for various uses. Its primary outputs include cartons and containers for foods and other consumer goods, disposable tableware and films and laminates for such uses as adhesives, plasters and labels...
gum & candy business through the US acquisitions of Leaf ConfectioneryHuhtamäkiHuhtamäki is a Finnish company, headquartered in Espoo, which manufactures and supplies packaging for various uses. Its primary outputs include cartons and containers for foods and other consumer goods, disposable tableware and films and laminates for such uses as adhesives, plasters and labels...
, Clark Gum, Richardson Brands and the DonrussDonrussDonruss, currently known as Panini America and owned by Panini Group, manufactures sports cards. The company started in the 1950s, producing confectionery, evolved into Donruss and started producing trading cards. During the 1960s and 1970s Donruss produced entertainment-themed trading cards...
division of General MillsGeneral MillsGeneral Mills, Inc. is an American Fortune 500 corporation, primarily concerned with food products, which is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. The company markets many well-known brands, such as Betty Crocker, Yoplait, Colombo, Totinos, Jeno's, Pillsbury, Green... - 1985: HuhtamäkiHuhtamäkiHuhtamäki is a Finnish company, headquartered in Espoo, which manufactures and supplies packaging for various uses. Its primary outputs include cartons and containers for foods and other consumer goods, disposable tableware and films and laminates for such uses as adhesives, plasters and labels...
(Finland) acquires Ford Gum & MachineFord GumFord Gum is a brand of bubble gum and chewing gum often found in gum machines. It is produced by Ford Gum & Machine Co. The history of the company goes back to 1913, when Ford Mason leased 102 machines and placed them in stores and shops in New York...
(USA) - 1988: Bubble TapeBubble TapeBubble Tape is a brand of bubble gum produced by Wm. Wrigley Jr. Company. It experienced its greatest popularity in the early 1990s due to its unique packaging and direct marketing to preteen children...
created by Amurol subsidiary of Wrigley - 1989: EACGI [European Association of the Chewing Gum Industry] (Belgium) established
- 1992: Fleer acquired by Marvel Entertainment(comics publisher)
- 1993: Cadbury (UK) buys its first chewing gum business with the acquisition of Stani (Argentina)
- 1995: Fleer shuts down its Philadelphia plant and moves its corporate office to suburban Mount Laurel, New Jersey
- 1996: ToppsToppsThe Topps Company, Inc., manufactures chewing gum, candy and collectibles. Based in New York, New York, Topps is best known as a leading producer of baseball cards, football cards, basketball cards, hockey cards and other sports and non-sports themed trading cards.-Company history:Topps itself was...
(USA) closes its bubble gum factories in Duryea, PennsylvaniaDuryea, PennsylvaniaDuryea is a borough in the Greater Pittston area of Luzerne County, Pennsylvania, USA, nine miles south of Scranton on the Lackawanna River. Duryea was incorporated as a borough in 1891. Coal mining and the manufacture of silk were the chief industries in the early years of its existence. The...
(USA) and Innishmore (Ireland) and out-sources its BazookaBazooka (chewing gum)Bazooka is a brand of bubble gum.It was first marketed shortly after World War II in the U.S. by the Topps Company of Brooklyn, New York. The gum was packaged in a patriotic red, white, and blue color scheme. Beginning in 1953, Topps changed the packaging to include small comic strips with the gum,...
bubble gum production to HersheysThe Hershey CompanyThe Hershey Company, known until April 2005 as the Hershey Foods Corporation and commonly called Hershey's, is the largest chocolate manufacturer in North America. Its headquarters are in Hershey, Pennsylvania, which is also home to Hershey's Chocolate World. It was founded by Milton S...
(USA) - 1996: The Hershey CompanyThe Hershey CompanyThe Hershey Company, known until April 2005 as the Hershey Foods Corporation and commonly called Hershey's, is the largest chocolate manufacturer in North America. Its headquarters are in Hershey, Pennsylvania, which is also home to Hershey's Chocolate World. It was founded by Milton S...
(USA) acquires Leaf's gum brands: Rain-BloRain-BloRain-Blo is a brand of bubble gum that come in a variety of fruit flavors, introduced by Leaf Confectionery in 1940, and acquired from Hershey Foods by Farley's & Sathers Candy Company, Inc...
and Super BubbleSuper BubbleSuper Bubble is a brand of bubble gum manufactured by Farley's & Sathers Candy Company, Inc.In addition to the original flavor, Super Bubble also comes in apple, grape, and watermelon flavors. The recipe for Super Bubble bubble gum is actually the recipe for a much older brand, known as Bub's... - 1997: HuhtamäkiHuhtamäkiHuhtamäki is a Finnish company, headquartered in Espoo, which manufactures and supplies packaging for various uses. Its primary outputs include cartons and containers for foods and other consumer goods, disposable tableware and films and laminates for such uses as adhesives, plasters and labels...
(Finland) acquires the gum business of the Wuxi LeafHuhtamäkiHuhtamäki is a Finnish company, headquartered in Espoo, which manufactures and supplies packaging for various uses. Its primary outputs include cartons and containers for foods and other consumer goods, disposable tableware and films and laminates for such uses as adhesives, plasters and labels...
joint-venture in China - 1998: HuhtamäkiHuhtamäkiHuhtamäki is a Finnish company, headquartered in Espoo, which manufactures and supplies packaging for various uses. Its primary outputs include cartons and containers for foods and other consumer goods, disposable tableware and films and laminates for such uses as adhesives, plasters and labels...
(Finland) divests the LeafHuhtamäkiHuhtamäki is a Finnish company, headquartered in Espoo, which manufactures and supplies packaging for various uses. Its primary outputs include cartons and containers for foods and other consumer goods, disposable tableware and films and laminates for such uses as adhesives, plasters and labels...
(Spain) gum business to Damel - 1998: Concord Confections buys Dubble Bubble from Marvel Entertainment and moves operations to suburban TorontoTorontoToronto is the provincial capital of Ontario and the largest city in Canada. It is located in Southern Ontario on the northwestern shore of Lake Ontario. A relatively modern city, Toronto's history dates back to the late-18th century, when its land was first purchased by the British monarchy from...
- 1999: Zed Gum (Ireland) is established
- 1999: CSM (Netherlands) buys the Leaf Europe candy and gum business from HuhtamäkiHuhtamäkiHuhtamäki is a Finnish company, headquartered in Espoo, which manufactures and supplies packaging for various uses. Its primary outputs include cartons and containers for foods and other consumer goods, disposable tableware and films and laminates for such uses as adhesives, plasters and labels...
(Finland) for €390 million - 2000: Cadbury (UK) buys KraftKraft FoodsKraft Foods Inc. is an American confectionery, food and beverage conglomerate. It markets many brands in more than 170 countries. 12 of its brands annually earn more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oscar Mayer, Philadelphia, Trident, Tang...
's "Hollywood" chewing gum business in France for €185 million - 2000: The Hershey CompanyThe Hershey CompanyThe Hershey Company, known until April 2005 as the Hershey Foods Corporation and commonly called Hershey's, is the largest chocolate manufacturer in North America. Its headquarters are in Hershey, Pennsylvania, which is also home to Hershey's Chocolate World. It was founded by Milton S...
(USA) buys Fruit StripeFruit StripeFruit Stripe is an artificially and naturally flavored fruit chewing gum that is notorious for its strong but fleeting flavor. It is packaged in zebra-striped wrappers, and every stick now comes with one or more temporary tattoos. Three five-flavor packs are made: cherry, lemon, orange, mixed...
and Bubble YumBubble YumBubble Yum is a brand of bubble gum marketed by The Hershey Company.Introduced in 1975 by LifeSavers, the bubble gum was the first soft bubble gum created....
gum brands and mints from NabiscoNabiscoNabisco is an American brand of cookies and snacks. Headquartered in East Hanover, New Jersey, the company is a subsidiary of Illinois-based Kraft Foods. Nabisco's plant in Chicago, a production facility at 7300 S...
(USA) - 2000: Cadbury (UK) buys the small Wuxi Leaf gum business in China from HuhtamäkiHuhtamäkiHuhtamäki is a Finnish company, headquartered in Espoo, which manufactures and supplies packaging for various uses. Its primary outputs include cartons and containers for foods and other consumer goods, disposable tableware and films and laminates for such uses as adhesives, plasters and labels...
(Finland) for only €3 million - 2000: Concord Confections partners with Wal-MartWal-MartWal-Mart Stores, Inc. , branded as Walmart since 2008 and Wal-Mart before then, is an American public multinational corporation that runs chains of large discount department stores and warehouse stores. The company is the world's 18th largest public corporation, according to the Forbes Global 2000...
and Children's Miracle NetworkChildren's Miracle NetworkThe Children's Miracle Network Hospitals is an international non-profit organization that raises funds for children's hospitals, medical research and community awareness of children's health issues. The organization, founded in 1982 by the Osmond family and John Schneider, is headquartered in...
to conduct a national bubble-blowing contest across America for children 12 and under(conducted annually until 2006) - 2001: PerfettiPerfetti Van MellePerfetti Van Melle is a privately held Italian global manufacturer of confectionery and gum. It was formed in 2001 with the acquisition of Van Melle of the Netherlands, by the Italian group Perfetti of Italy and having its corporate headquarters in Lainate , Italy.Perfetti Van Melle bills itself...
(Italy) merges with Van MellePerfetti Van MellePerfetti Van Melle is a privately held Italian global manufacturer of confectionery and gum. It was formed in 2001 with the acquisition of Van Melle of the Netherlands, by the Italian group Perfetti of Italy and having its corporate headquarters in Lainate , Italy.Perfetti Van Melle bills itself...
(Netherlands) - 2002: Cadbury (UK) buys a 51% stake in the gum and candy business of Kent Gida (Turkey) for €110 million
- 2002: Zed Gum (Ireland) acquires Leaf (Ireland) from CSM and changes name to Zed Candy
- 2002: Cadbury (UK) buys Dandy's gum brands, mainly in Scandinavia & Russia for €310 million
- 2003: The Hershey CompanyThe Hershey CompanyThe Hershey Company, known until April 2005 as the Hershey Foods Corporation and commonly called Hershey's, is the largest chocolate manufacturer in North America. Its headquarters are in Hershey, Pennsylvania, which is also home to Hershey's Chocolate World. It was founded by Milton S...
(USA) sells Fruit StripeFruit StripeFruit Stripe is an artificially and naturally flavored fruit chewing gum that is notorious for its strong but fleeting flavor. It is packaged in zebra-striped wrappers, and every stick now comes with one or more temporary tattoos. Three five-flavor packs are made: cherry, lemon, orange, mixed...
, Rain-BloRain-BloRain-Blo is a brand of bubble gum that come in a variety of fruit flavors, introduced by Leaf Confectionery in 1940, and acquired from Hershey Foods by Farley's & Sathers Candy Company, Inc...
and Super BubbleSuper BubbleSuper Bubble is a brand of bubble gum manufactured by Farley's & Sathers Candy Company, Inc.In addition to the original flavor, Super Bubble also comes in apple, grape, and watermelon flavors. The recipe for Super Bubble bubble gum is actually the recipe for a much older brand, known as Bub's...
gum brands to Farley & Sathers Candy Co. (USA) - 2003: Concord Confections (Canada) acquires Philadelphia Chewing Gum (USA) and moves production to suburban Toronto
- 2003: Cadbury (UK) buys the global gum business of the Adams gum division from PfizerPfizerPfizer, Inc. is an American multinational pharmaceutical corporation. The company is based in New York City, New York with its research headquarters in Groton, Connecticut, United States...
for $4.2 billion - 2004: Wrigley Company (USA) buys the Joyco gum and candy business from Agrolimen (Spain) for $272 million
- 2004: Tootsie Roll IndustriesTootsie Roll IndustriesTootsie Roll Industries is a manufacturer of confectionery in the United States. Its best-known products have been Tootsie Rolls and Tootsie Pops....
(USA) acquires Concord Confections (Canada) for $197 million - 2005: ICGA [International Chewing Gum Association] (Belgium) established by the merger of the NACGM and EACGI http://www.gumassociation.org
- 2006: Cadbury (UK) invests €148 million to expand gum capacity in Poland and Mexico
- 2006: Cadbury (UK) buys the other 49% of Kent Gida (Turkey) for €80 million
- 2006: Perfetti Van MellePerfetti Van MellePerfetti Van Melle is a privately held Italian global manufacturer of confectionery and gum. It was formed in 2001 with the acquisition of Van Melle of the Netherlands, by the Italian group Perfetti of Italy and having its corporate headquarters in Lainate , Italy.Perfetti Van Melle bills itself...
(Italy) buys candy and gum company Chupa ChupsChupa ChupsChupa Chups is a lollipop company founded by the Catalan Enric Bernat in 1958, and currently owned by the Dutch-Italian multinational corporation Perfetti Van Melle. The name of the brand comes from the Spanish verb chupar, meaning "to suck."- History :...
(Spain) for an estimated €400 million - 2006: Zoft Gum Company (USA) established
- 2009: Vitamin Gum | Vitaball, Inc. (USA)
- 2009:Chicza Organic chewing gum (MEX)launched in the UK and others countrys of UE
- 2010: Peppersmith Chewing GumPeppersmith Chewing GumPeppersmith is a brand of natural chewing gum available to buy in the United Kingdom and the Netherlands.The company itself is independent, based in London and was founded in 2009 by two friends, Mike Stevens and Dan Shrimpton, formerly of Innocent drinks.Peppersmith chewing gum is made from real...
(UK) established and launched in the UK and the Netherlands
See also
- Bubble gum
- Chewing gumChewing gumChewing gum is a type of gum traditionally made of chicle, a natural latex product, or synthetic rubber known as polyisobutylene. For economical and quality reasons, many modern chewing gums use rubber instead of chicle...
- Functional gum
- Gum baseGum baseGum base is the non-nutritive, non-digestible, water-insoluble masticatory delivery system used to carry sweeteners, flavors and any other desired substances in chewing gum and bubble gum. It provides all the basic textural and masticatory properties of gum....
- List of chewing gum brands