Bubble Tape
Encyclopedia
Bubble Tape is a brand of bubble gum produced by Wm. Wrigley Jr. Company
. It experienced its greatest popularity in the early 1990s due to its unique packaging and direct marketing
to preteen children ("it's six feet of bubble gum for you, not them"—"them" referring to parents or just adults in general). Today, it is still a common find in most supermarkets, although advertising
campaigns for it have subsided significantly.
Bubble Tape comes in a small, round, plastic
container similar in size to a hockey puck
. This contains six feet (1.8 m) of gum wrapped in a spiral
. The container functions much like a tape dispenser, although the top half can be removed.
Wm. Wrigley Jr. Company
The William Wrigley Jr. Company is a company headquartered in the Wrigley Building in Near North Side, Chicago, Illinois. The company was founded on April 1, 1891, originally selling products such as soap and baking powder. In 1892, William Wrigley, Jr., the company's founder, began packaging...
. It experienced its greatest popularity in the early 1990s due to its unique packaging and direct marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
to preteen children ("it's six feet of bubble gum for you, not them"—"them" referring to parents or just adults in general). Today, it is still a common find in most supermarkets, although advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
campaigns for it have subsided significantly.
Bubble Tape comes in a small, round, plastic
Plastic
A plastic material is any of a wide range of synthetic or semi-synthetic organic solids used in the manufacture of industrial products. Plastics are typically polymers of high molecular mass, and may contain other substances to improve performance and/or reduce production costs...
container similar in size to a hockey puck
Hockey puck
A puck is a disk used in various games serving the same functions as a ball does in ball games. The best-known use of pucks is in ice hockey, a major international sport.- Etymology :The origin of the word "puck" is obscure...
. This contains six feet (1.8 m) of gum wrapped in a spiral
Spiral
In mathematics, a spiral is a curve which emanates from a central point, getting progressively farther away as it revolves around the point.-Spiral or helix:...
. The container functions much like a tape dispenser, although the top half can be removed.
Current flavors
Most are from Hubba Bubba- Awesome OriginalBubblegumBubblegum is a type of elastic chewing gum, designed to be blown out of the mouth as a bubble.-History:In 1928, Walter Diemer, an accountant for the Fleer Chewing Gum Company in Philadelphia, was experimenting with new gum recipes. One recipe was found to be less sticky than regular chewing gum,...
- Sour Green Apple
- Sour WatermelonWatermelonWatermelon is a vine-like flowering plant originally from southern Africa. Its fruit, which is also called watermelon, is a special kind referred to by botanists as a pepo, a berry which has a thick rind and fleshy center...
- Sour Blue Raspberry
- Cotton CandyCotton candyCotton candy , candy floss or candyfloss or candy buttox , or fairy floss is a form of spun sugar. Since cotton candy is mostly air, a small initial quantity of sugar generates a tremendously greater final volume, causing servings to be physically large and voluminous...
- Strapping Santa
- Juicy FruitJuicy FruitJuicy Fruit is a brand of chewing gum made by the Wm. Wrigley Jr. Company, a U.S. company that since 2008 has been a subsidiary of the privately-held Mars, Incorporated. It was introduced in 1893, and in the 21st century the brand name is recognized by 99 percent of Americans, with total sales in...
- Gushing GrapeGrapeA grape is a non-climacteric fruit, specifically a berry, that grows on the perennial and deciduous woody vines of the genus Vitis. Grapes can be eaten raw or they can be used for making jam, juice, jelly, vinegar, wine, grape seed extracts, raisins, molasses and grape seed oil. Grapes are also...
- Snappy StrawberryStrawberryFragaria is a genus of flowering plants in the rose family, Rosaceae, commonly known as strawberries for their edible fruits. Although it is commonly thought that strawberries get their name from straw being used as a mulch in cultivating the plants, the etymology of the word is uncertain. There...
- Triple Treat – A mix of strawberry, blueberryBlueberryBlueberries are flowering plants of the genus Vaccinium with dark-blue berries and are perennial...
, and watermelon - Sugar Free Very Berry – A dentistDentistA dentist, also known as a 'dental surgeon', is a doctor that specializes in the diagnosis, prevention, and treatment of diseases and conditions of the oral cavity. The dentist's supporting team aides in providing oral health services...
-recommended version of Bubble Tape, a mix of grape and blue raspberry - Candy CaneCandy caneA candy cane is a hard cane-shaped candy stick. It is traditionally white with red stripes and flavored with peppermint or cinnamon; however, it is also made in a variety of other flavors and may be decorated with stripes of different colors and thicknesses...
– A seasonal flavor - Tangy Tropical
Also available in
- Mega Roll – 10 feet (3 m) of Bubble Tape gum
- King Size – 9 feet (2.7 m) of Bubble Tape gum