Greg Below is the president and founding partner of Distort Entertainment

Distort Entertainment

Distort Entertainment is a Canadian independent record label based in Toronto, Ontario, Canada. The label specializes in hardcore punk bands such as Alexisonfire and Cancer Bats and metal bands such as Johnny Truant, but also represents lighter music with its sister division such as Bend...

, a well known Canadian show promoter, and talented music producer. Greg is known for his height and enthusiastic love of music (especially metal

Heavy metal music

Heavy metal is a genre of rock music that developed in the late 1960s and early 1970s, largely in the Midlands of the United Kingdom and the United States...

).

Distort Entertainment

Greg and his partner, Mitch Joel

Mitch Joel

Mitch Joel is a journalist and publicist. He is president of Twist Image, a Digital Marketing agency and president and founding partner of Distort Entertainment.-Journalism/Publicism:...

 decided to form Distort Entertainment

Distort Entertainment

Distort Entertainment is a Canadian independent record label based in Toronto, Ontario, Canada. The label specializes in hardcore punk bands such as Alexisonfire and Cancer Bats and metal bands such as Johnny Truant, but also represents lighter music with its sister division such as Bend...

 after being introduced by a journalist friend of Mitch's. Below called Mitch shortly after meeting him with the proposal to start a record label. Later became Distort Inc.

Distort Inc. specializes in heavy music, hardcore

Hardcore punk

Hardcore punk is an underground music genre that originated in the late 1970s, following the mainstream success of punk rock. Hardcore is generally faster, thicker, and heavier than earlier punk rock. The origin of the term "hardcore punk" is uncertain. The Vancouver-based band D.O.A...

, and post-hardcore

Post-hardcore

Post-hardcore is a genre of music that developed from hardcore punk, itself an offshoot of the broader punk rock movement. Like post-punk, post-hardcore is a term for a broad constellation of groups...

. Located in Toronto Ontario, Distort Entertainment is well known for its influence in the underground music market. Some artists and groups currently or once represented by the label are: Alexisonfire

Alexisonfire

Alexisonfire was a five-piece, Juno-nominated post-hardcore band that formed in St. Catharines, Ontario, Canada in 2001. The band consisted of George Pettit , Dallas Green , Wade MacNeil , Chris Steele , and Jordan Hastings .They describe their music as "the sound of two Catholic high-school girls...

, Cancer Bats

Cancer Bats

Cancer Bats are a hardcore punk/sludge metal band from Toronto, Ontario, Canada.-Background:Cancer Bats originated in May 2004 with singer Liam Cormier and guitarist Scott Middleton, former member of Toronto heavy metal band At the Mercy of Inspiration...

, Comeback Kid

Comeback Kid

Comeback Kid is a Canadian hardcore band from Winnipeg, Manitoba. Formed in 2002, the band is currently signed to Facedown Records. Their name comes from a headline in a newspaper about hockey player, Mario Lemieux coming back to the NHL. The band was formed in 2002 by Andrew Neufeld and Jeremy...

, Johnny Truant

Johnny Truant

Johnny Truant was a British, Brighton-based metalcore band, formed in 2000 under the name Severance. The band recorded 3 demos under this moniker before renaming themselves after the lead character of Mark Z. Danielewski's novel House of Leaves...

, ArchitectsStep Kings, and The Bronx. Below has in recent years started a sister division, Distort Light, in order to include bands like Bend Sinister

Bend Sinister (band)

Bend Sinister is a progressive-indie band formed in 2001 now based in Vancouver, British Columbia, Canada. The band takes its name from a novel by Vladimir Nabokov.-History:...

.

"his enthusiasm was amazing. We’re probably a bit of an experiment of a band for him, because I know Greg and he just loves good music. He’s trying to branch out and have more bands from different genres, but his main love is metal" - Dan Moxon (Vocalist/Keyboard From Bend Sinister) Quote from Exclaim Magazine

Distort Productions

Similarly named, Distort Productions also owned by Below, is a concert promotion company which is known for bringing acts like Slip Knot

Slip knot

A slip knot is one of two different classes of knot. The most common are knots which attach a line to an object and tighten when tension is applied to the free end of the line...

 and System Of A Down

System of a Down

System of a Down, also known by the acronym SOAD and often shortened to System, is a rock band from Southern California. The band was formed in 1994. It consists of Serj Tankian , Daron Malakian , Shavo Odadjian and John Dolmayan...

 to Canada

Canada

Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

. Acourding to an interview with Mitch Joel

Mitch Joel

Mitch Joel is a journalist and publicist. He is president of Twist Image, a Digital Marketing agency and president and founding partner of Distort Entertainment.-Journalism/Publicism:...

, Distort Entertainment

Distort Entertainment

Distort Entertainment is a Canadian independent record label based in Toronto, Ontario, Canada. The label specializes in hardcore punk bands such as Alexisonfire and Cancer Bats and metal bands such as Johnny Truant, but also represents lighter music with its sister division such as Bend...

's name was derived from Distort Productions, which was already established prior to Joel and Below becoming partners.

"We like the name" - Mitch Joel (Greg's business partner) Quote from an Metal-Rules Interviews