Gimmick is the fourth studio album by the American noise rock

Noise rock

Noise rock describes a style of post-punk rock music that became prominent in the 1980s. Noise rock makes use of the traditional instrumentation and iconography of rock, but incorporates atonality and especially dissonance, and also frequently discards usual songwriting conventions.-Style:Noise...

 band Barkmarket

Barkmarket

Barkmarket was a rock music group formed in New York City in 1987. Personnel were singer/guitarist and main songwriter Dave Sardy, bass guitarist John Nowlin and drummer Rock Savage....

, released on October 12, 1993 through American Recordings.

Reception

William Ruhlmann of allmusic gave it 4.5 out of 5 stars, calling it "hard rock in a near-industrial mode--all relentlessly pounding drums and bass, relentlessy chording guitars, relentlessly ranting vocals." Historian Piero Scaruffi

Piero Scaruffi

Piero Scaruffi received a degree in Mathematics in 1982 from University of Turin, where he did work on the General Theory of Relativity. For a number of years he was the head of the Artificial Intelligence Center at Olivetti, based in Cupertino, California. He has been a visiting scholar at...

 gave it a 7 out of 10 and placed at #58 on his "Best Rock Albums of 1993" list.

Track listing

Personnel

Barkmarket

• John Nowlin – bass guitar
  Bass guitar
  The bass guitar is a stringed instrument played primarily with the fingers or thumb , or by using a pick....
  
  
• Dave Sardy
  Dave Sardy
  David Sardy is a Brooklyn born-and-raised composer, musician, songwriter, and record producer- Biography :...
  
   – vocals
  Singing
  Singing is the act of producing musical sounds with the voice, and augments regular speech by the use of both tonality and rhythm. One who sings is called a singer or vocalist. Singers perform music known as songs that can be sung either with or without accompaniment by musical instruments...
  
  , guitar
  Guitar
  The guitar is a plucked string instrument, usually played with fingers or a pick. The guitar consists of a body with a rigid neck to which the strings, generally six in number, are attached. Guitars are traditionally constructed of various woods and strung with animal gut or, more recently, with...
  
  , banjo
  Banjo
  In the 1830s Sweeney became the first white man to play the banjo on stage. His version of the instrument replaced the gourd with a drum-like sound box and included four full-length strings alongside a short fifth-string. There is no proof, however, that Sweeney invented either innovation. This new...
  
  , production
  Record producer
  A record producer is an individual working within the music industry, whose job is to oversee and manage the recording of an artist's music...
  
  , engineering, mixing
  Audio mixing (recorded music)
  In audio recording, audio mixing is the process by which multiple recorded sounds are combined into one or more channels, most commonly two-channel stereo. In the process, the source signals' level, frequency content, dynamics, and panoramic position are manipulated and effects such as reverb may...
  
  
• Rock Savage – drums
  Drum kit
  A drum kit is a collection of drums, cymbals and often other percussion instruments, such as cowbells, wood blocks, triangles, chimes, or tambourines, arranged for convenient playing by a single person ....
  
  

Additional musicians and production

• Greg Gordon – mixing
• Doug Henderson – wasp
  Electronic Dream Plant
  Electronic Dream Plant was a British firm which manufactured audio synthesizers during the late 1970s and early 1980s. The company was formed by musician Adrian Wagner and electronics designer Chris Huggett; the company was small and none of their products were particularly successful commercially...
  
   (Track 3)
• Jane Scarpantoni
  Jane Scarpantoni
  Jane Scarpantoni is a classically trained cello player who has played on a number of alternative rock albums.She was a member of Hoboken, New Jersey's Tiny Lights in the mid-'80s, then went on to play with other musicians especially those associated with the Hoboken underground rock scene of the...
  
   – cello
  Cello
  The cello is a bowed string instrument with four strings tuned in perfect fifths. It is a member of the violin family of musical instruments, which also includes the violin, viola, and double bass. Old forms of the instrument in the Baroque era are baryton and viol .A person who plays a cello is...
  
   (Track 12)
• Howie Weinberg
  Howie Weinberg
  Howie Weinberg is a music mastering engineer who has worked with numerous bands.- Career :He has worked at Masterdisk, New York City, since 1977...
  
   – mastering
  Audio mastering
  Mastering, a form of audio post-production, is the process of preparing and transferring recorded audio from a source containing the final mix to a data storage device ; the source from which all copies will be produced...