Gimmick (album) definition

(1) Any clever maneuver

"He would stoop to any device to win a point"

"It was a great sales gimmick"

"A cheap promotions gimmick for greedy businessmen"

(2) Something unspecified whose name is either forgotten or not known

"She eased the ball-shaped doodad back into its socket"

"There may be some great new gizmo around the corner that you will want to use"

(3) A drawback or difficulty that is not readily evident

"It sounds good but what's the catch?"