Freshen Up is a chewing gum

Chewing gum

Chewing gum is a type of gum traditionally made of chicle, a natural latex product, or synthetic rubber known as polyisobutylene. For economical and quality reasons, many modern chewing gums use rubber instead of chicle...

 with flavored gels inside. Flavors include cinnamon

Cinnamon

Cinnamon is a spice obtained from the inner bark of several trees from the genus Cinnamomum that is used in both sweet and savoury foods...

, peppermint

Peppermint

Peppermint is a hybrid mint, a cross between the watermint and spearmint . The plant, indigenous to Europe, is now widespread in cultivation throughout all regions of the world...

, spearmint

Spearmint

Mentha spicata syn. M. cordifolia is a species of mint native to much of Europe and southwest Asia, though its exact natural range is uncertain due to extensive early cultivation. It grows in wet soils...

 and bubble gum.

History

The product was launched in 1975. In 1976 an explosion of the Freshen Up gum manufacturing line at the American Chicle factory in Queens, New York killed six workers. The New York State Supreme Court justice in Queens dismissed the manslaughter and homicide charges against the Warner-Lambert Company and the four executives the following year.