Fox 40 International Inc. is a company founded by Ron Foxcroft

Ron Foxcroft

Ron Foxcroft, , Owner of Fluke Transport, acclaimed NCAA basketball referee, named by Referee Magazine to their list of the 52 most influential referees , inventor of the pea-less Fox 40 whistle, and motivational speaker, "Foxy" was named Hamilton Citizen of the Year in 1997. Also, has a...

 in Hamilton, Ontario

Hamilton, Ontario

Hamilton is a port city in the Canadian province of Ontario. Conceived by George Hamilton when he purchased the Durand farm shortly after the War of 1812, Hamilton has become the centre of a densely populated and industrialized region at the west end of Lake Ontario known as the Golden Horseshoe...

, Canada. The company's main success is in the whistle

Whistle

A whistle or call is a simple aerophone, an instrument which produces sound from a stream of forced air. It may be mouth-operated, or powered by air pressure, steam, or other means...

industry but it also produces other equipment such as mouthguards, coaching boards, custom imprinted products, marine safety products and first aid kits.

History

As a young referee, the idea to create the revolutionary pealess whistle came to Ron Foxcroft after falling victim to many frustrating incidents involving faulty pea-style whistles. The most embarrassing of these incidents took place at the Montreal Olympics during the Gold Medal basketball game. A player from the Yugoslavian national team elbowed a U.S team member. Ron blew the whistle – but nothing happened! Ron was booed by thousands of disgruntled fans that thought he had missed the call. That's when Ron knew he had to come up with a superior design, one that would never jam, stick, or fail... and so the Fox 40 Classic Pealess whistle was born.

Ron first introduced his Fox 40 Classic Pealess Whistle at the 1987 Pan American Games in Indianapolis. It was here that Ron's innovative pealess design changed the game for referees worldwide. The Fox 40 Whistle is the whistle of choice for referees in numerous professional sports leagues including the NBA, NFL, NHL, CFL, FIBA, FIFA and NCAA. Fox 40 Whistles are not only for sports, they are also used around the world by organizations and individuals for search and rescue, marine, outdoor and personal safety.