FotoInsight
Encyclopedia
FotoInsight is a digital photo processing service for Windows, Mac OS
and Linux
users that was founded in 2003 in Cambridge
, England
, and is Europe
's largest independent photo printer
.
with over 3 billion
photo prints printed annually. FotoInsight's managing director Klaas Brumann owns a controlling interest in the company.
"Intel Inside" for computers with their processors in 1991. FotoInsight eventually backed down and changed their slogan to "FotoInsight Limited", partly on account of the differences of trademark law in over 20 EU member countries in which they were attempting to set up business. In addition, Intel's threat of legal action against FotoInsight resulted in a form of the Streisand effect
for FotoInsight and resulted in a large increase of brand recognition, notoriety and business due to the press coverage of the action by Intel.
and print and ship them in individual photographic prints. FotoInsight also offers the options of taking Photographs from Google Earth and, making them into postcard
s or greeting cards, using other Google Earth photographs or user supplied photograph
s.
Mac OS
Mac OS is a series of graphical user interface-based operating systems developed by Apple Inc. for their Macintosh line of computer systems. The Macintosh user experience is credited with popularizing the graphical user interface...
and Linux
Linux
Linux is a Unix-like computer operating system assembled under the model of free and open source software development and distribution. The defining component of any Linux system is the Linux kernel, an operating system kernel first released October 5, 1991 by Linus Torvalds...
users that was founded in 2003 in Cambridge
Cambridge
The city of Cambridge is a university town and the administrative centre of the county of Cambridgeshire, England. It lies in East Anglia about north of London. Cambridge is at the heart of the high-technology centre known as Silicon Fen – a play on Silicon Valley and the fens surrounding the...
, England
England
England is a country that is part of the United Kingdom. It shares land borders with Scotland to the north and Wales to the west; the Irish Sea is to the north west, the Celtic Sea to the south west, with the North Sea to the east and the English Channel to the south separating it from continental...
, and is Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...
's largest independent photo printer
Photographic printing
Photographic printing is the process of producing a final image on paper for viewing, using chemically sensitized paper. The paper is exposed to a photographic negative, a positive transparency , or a digital image file projected using an enlarger or digital exposure unit such as a LightJet printer...
.
Overview
FotoInsight employs over 4,000 staff. across EuropeEurope
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...
with over 3 billion
1000000000 (number)
1,000,000,000 is the natural number following 999,999,999 and preceding 1,000,000,001.In scientific notation, it is written as 109....
photo prints printed annually. FotoInsight's managing director Klaas Brumann owns a controlling interest in the company.
Intel legal threat
In June 2005, Intel Corp's UK division threatened legal action against FotoInsight for trademark infringement due to FotoInsight's use of the name slogan "The 'INSIDE' format" which Intel argued that it had coined when it started using the sloganSlogan
A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose. The word slogan is derived from slogorn which was an Anglicisation of the Scottish Gaelic sluagh-ghairm . Slogans vary from the written and the...
"Intel Inside" for computers with their processors in 1991. FotoInsight eventually backed down and changed their slogan to "FotoInsight Limited", partly on account of the differences of trademark law in over 20 EU member countries in which they were attempting to set up business. In addition, Intel's threat of legal action against FotoInsight resulted in a form of the Streisand effect
Streisand effect
The Streisand effect is a primarily online phenomenon in which an attempt to hide or remove a piece of information has the unintended consequence of publicizing the information more widely...
for FotoInsight and resulted in a large increase of brand recognition, notoriety and business due to the press coverage of the action by Intel.
Google Earth integration
FotoInsight also has the option to take images taken from Google EarthGoogle Earth
Google Earth is a virtual globe, map and geographical information program that was originally called EarthViewer 3D, and was created by Keyhole, Inc, a Central Intelligence Agency funded company acquired by Google in 2004 . It maps the Earth by the superimposition of images obtained from satellite...
and print and ship them in individual photographic prints. FotoInsight also offers the options of taking Photographs from Google Earth and, making them into postcard
Postcard
A postcard or post card is a rectangular piece of thick paper or thin cardboard intended for writing and mailing without an envelope....
s or greeting cards, using other Google Earth photographs or user supplied photograph
Photograph
A photograph is an image created by light falling on a light-sensitive surface, usually photographic film or an electronic imager such as a CCD or a CMOS chip. Most photographs are created using a camera, which uses a lens to focus the scene's visible wavelengths of light into a reproduction of...
s.