Forbidden Rose
Encyclopedia
Forbidden Rose is the second fragrance
Perfume
Perfume is a mixture of fragrant essential oils and/or aroma compounds, fixatives, and solvents used to give the human body, animals, objects, and living spaces "a pleasant scent"...

 by Canadian
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

 singer-songwriter Avril Lavigne
Avril Lavigne
Avril Ramona Lavigne is a Canadian singer-songwriter. She was born in Belleville, Ontario, but spent most of her youth in the small town of Napanee. By the age of 15, she had appeared on stage with Shania Twain; by 16, she had signed a two-album recording contract with Arista Records worth more...

. It was released in July 2010.

Development

The fragrance took two years to develop, including the creation of the fragrance, product packaging design, and general marketing and advertising.
Like her previous scent, Black Star
Black Star (fragrance)
Black Star is a fragrance by Canadian singer-songwriter Avril Lavigne. The line includes, besides the 10ml, 15ml, 30ml, 50ml and 100ml eau de parfum, a shower gel, a body lotion, and a spray deodorant...

, there is a removable ring
Ring (jewellery)
A finger ring is a circular band worn as a type of ornamental jewelry around a finger; it is the most common current meaning of the word ring. Other types of metal bands worn as ornaments are also called rings, such as arm rings and neck rings....

 on the neck of the bottle.

It features notes of red apple, winepeach, black pepper, lotusflower, heliotrope, shellflower, praline agreement, sandalwood, and vanilla. As of yet, the line features various EDP sizes, a body lotion and a shower gel.

This fragrance is set to be followed by an upcoming fragrance named 'Wild Rose,' expected to be released in late 2011. Lavigne released a picture of the fragrance in June 2011. It's bottle is near enough the same as the Forbidden Rose bottle, and the colour of fragrance is pink instead of purple/lilac.

Commercial

The commercial for the fragrance was directed by Fred Garcon and filmed in Santa Barbara, CA. The story takes place in a gothic
Gothic (term)
Gothic is the term originally used to describe things pertaining to the Gothic people and then reused in a variety of contexts.The Goths were traditionally thought to have originated in northern Europe and moved south towards the borders of the Roman Empire in the 2nd century...

 garden setting. Lavigne first walks towards a gate, which is closed to her. She then enters, and a gust of wind draws her attention to a light beckoning to her. She finds the "Forbidden Rose", which she picks up as the thorns surrounding it slowly open to let her hand pass through. She smiles, and throws it at the camera. Unlike for her previous fragrance, Black Star
Black Star (fragrance)
Black Star is a fragrance by Canadian singer-songwriter Avril Lavigne. The line includes, besides the 10ml, 15ml, 30ml, 50ml and 100ml eau de parfum, a shower gel, a body lotion, and a spray deodorant...

, the commercial does not feature a jingle sung by Lavigne. The music has been compared to Harry Potter
Harry Potter (film series)
The Harry Potter film series is a British-American film series based on the Harry Potter novels by the British author J. K. Rowling...

.

Tagline

Though the tagline for the new perfume is "Dare to Discover", Lavigne stated its message is an extension of Black Star
Black Star (fragrance)
Black Star is a fragrance by Canadian singer-songwriter Avril Lavigne. The line includes, besides the 10ml, 15ml, 30ml, 50ml and 100ml eau de parfum, a shower gel, a body lotion, and a spray deodorant...

's theme to "follow your dreams". Lavigne told StyleList that she "wanted to create a fragrance which takes the unique attitude of my first scent to a new emotional depth, adding mystery as well as a bit of magic."

Critical reception

Fragrantica thought the scent to be "mysterious and magical." CelebrityClothingLine.com called it more sophisticated than Black Star. Now Smell This said it was "a cautious fragrance, overall, and not particularly 'edgy'." IzeStuff.com thought that "with its hints of both fantasy and fearlessness, Forbidden Rose comes to life, like a fairytale."

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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