First Student UK
Encyclopedia
First Student UK is the brand used by FirstGroup for student transport
Student transport
Student transport is the transporting of children and teenagers to and from schools and school events. School transport can be undertaken by school students themselves , they may be accompanied by family members or caregivers, or the transport may be organised collectively, using buses or...

 in the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

. The brand was originally used in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 for school transport there, and was expanded to the United Kingdom in 2000.. First Student UK is a pioneer in the introduction of task-specific school bus
School bus
A school bus is a type of bus designed and manufactured for student transport: carrying children and teenagers to and from school and school events...

es in Britain, usually painted school bus yellow
School bus yellow
School bus yellow is a color which was especially formulated for use on School buses in North America in 1939. The color is now officially known in Canada and the U.S. as National School Bus Glossy Yellow and was originally called National School Bus Chrome. The pigment used for this color was, for...

 to distinguish them from conventional buses.

Development

For a background to the development of First Student UK, see Student transport#Switch to dedicated school buses

First Student and First in West Yorkshire successfully piloted one of the first yellow school bus schemes in the Huddersfield and Calderdale area in 2000.

In 2002, another early scheme began in Wrexham
Wrexham
Wrexham is a town in Wales. It is the administrative centre of the wider Wrexham County Borough, and the largest town in North Wales, located in the east of the region. It is situated between the Welsh mountains and the lower Dee Valley close to the border with Cheshire, England...

, Wales
Wales
Wales is a country that is part of the United Kingdom and the island of Great Britain, bordered by England to its east and the Atlantic Ocean and Irish Sea to its west. It has a population of three million, and a total area of 20,779 km²...

. It was also contracted to First, who began to operate the scheme in June of that year. FirstGroup's chief executive Moir Lockhead said "we believe that the yellow school bus offers the safest, most reliable way to transport children to and from school". As with other schemes, including one in Runnymede
Runnymede
Runnymede is a water-meadow alongside the River Thames in the English county of Berkshire, and just over west of central London. It is notable for its association with the sealing of Magna Carta, and as a consequence is the site of a collection of memorials...

 in Surrey
Surrey
Surrey is a county in the South East of England and is one of the Home Counties. The county borders Greater London, Kent, East Sussex, West Sussex, Hampshire and Berkshire. The historic county town is Guildford. Surrey County Council sits at Kingston upon Thames, although this has been part of...

 set up around the same time, First had to open new bases to operate the school buses, having no other operations in the respective areas. The first schemes also had buses built like traditional US school bus
School bus
A school bus is a type of bus designed and manufactured for student transport: carrying children and teenagers to and from school and school events...

es, whereas later schemes have more conventional UK bus shapes.

By October 2002, FirstGroup's first Welsh scheme had proved successful enough for the fleet of buses to be doubled.

As further schemes developed, First became more involved in setting up schemes. First Berkshire
First Berkshire & The Thames Valley
First Berkshire & The Thames Valley is a bus operator serving Bracknell, Slough and Wokingham, in England. It is part of First Group, a major bus and train operator with a turnover of nearly £2.5 billion a year and 62,000 employees across the UK and North America...

, already running the Runnymede First Student service, won the contract from Surrey County Council
Surrey County Council
Surrey County Council is the county council that governs the non-metropolitan county of Surrey in England. The council is composed of 80 elected councillors.The council is controlled by the Conservative party.The leader of the council is David Hodge....

 in 2005 to operate the Ride Pegasus! school bus scheme, although using buses in a different livery. However, this ended in July 2010 following the withdrawal of funding.

In December 2007, a yellow school bus visited Perth
Perth, Scotland
Perth is a town and former city and royal burgh in central Scotland. Located on the banks of the River Tay, it is the administrative centre of Perth and Kinross council area and the historic county town of Perthshire...

, Scotland
Scotland
Scotland is a country that is part of the United Kingdom. Occupying the northern third of the island of Great Britain, it shares a border with England to the south and is bounded by the North Sea to the east, the Atlantic Ocean to the north and west, and the North Channel and Irish Sea to the...

, to test reactions. FirstGroup suggested that their research shows 86% of British parents would like to send their children to school in dedicated buses.

To develop this system in the United Kingdom the company decided to bring in American knowledge in the form of managing director Linda Howard, who had owned and operated her own school bus company in the States before it was acquired by First.

In 2008, one bus toured the country on trials. The campaigns continued. Former Home Secretary David Blunkett
David Blunkett
David Blunkett is a British Labour Party politician and the Member of Parliament for Sheffield Brightside and Hillsborough, having represented Sheffield Brightside from 1987 to 2010...

 supports the use of yellow school buses, and in 2008 worked with First to campaign for wider use of the school bus system.

Current operations

First Student UK currently take 8,000 students to and from school in the UK, every day. 15 school bus systems are currently operated, two in Scotland, two in Wales and the rest in England.

In contrast to the North American division, where school busing is a primary function, First Student UK takes advantage of the existence of a First Group operating base throughout the country. Yellow School Bus schemes are run on behalf of the local authority by an existing subsidiary of First or sub-contracted to an independent operator where they do not have a presence.

One of the biggest schemes, First Halifax
First Calderdale & Huddersfield
First Calderdale & Huddersfield is one of the bus companies serving the area of West Yorkshire, England. It forms part of FirstGroup, a company operating transport services across the British Isles and in North America...

 is the largest provider of yellow school buses on behalf of West Yorkshire Metro. First West Yorkshire
First West Yorkshire
First West Yorkshire is the trading name of the four First bus companies serving the area of West Yorkshire, England. It forms part of FirstGroup, a company operating transport services across the British Isles and in North America...

 is also involved in a First Student school bus scheme. They run 81 school buses every day on the PTE's "My Bus" scheme. First Berkshire run a small scheme in Runnymede. Another scheme is run on behalf of Hampshire County Council, with handful of buses operated to selected schools by First Hampshire & Dorset
First Hampshire & Dorset
First Hampshire & Dorset is a subsidiary bus company within FirstGroup, which operates buses and trains throughout Great Britain.First Hampshire & Dorset has its head office in Empress Road, Southampton and operates bus services in the Weymouth and Bridport areas in Dorset; and services in...

.

Ride Pegasus!

Ride Pegasus! was a school bus scheme run by First Berkshire & The Thames Valley
First Berkshire & The Thames Valley
First Berkshire & The Thames Valley is a bus operator serving Bracknell, Slough and Wokingham, in England. It is part of First Group, a major bus and train operator with a turnover of nearly £2.5 billion a year and 62,000 employees across the UK and North America...

 under contract to Surrey Country Council. The scheme, which required 22 buses, served 14 primary schools in the Guildford
Guildford
Guildford is the county town of Surrey. England, as well as the seat for the borough of Guildford and the administrative headquarters of the South East England region...

 area and carried 850 children each day for a cost of £900,000 per year. Some non-school "Access Bus" services, primarily for senior citizens, were also run, as was the Guildford park and ride route 300 to Merrow. Buses were run from the council depot in Merrow Lane, which was treated as an outstation to one of First Berkshire's main depots. Ride Pegasus stopped running on 23 July 2010, at the end of the 2010 school year, due to the withdrawal of financing by the council.

The intention to start a school bus operation in Surrey was first announced by Surrey County Council in 2002, and was initially named Project Pegasus. In April 2005 the Department of Transport branded the plan, now known as the Pegasus School Bus Project, "low value for money" and decided not to fund a pilot scheme. However, by January 2006 funding had been arranged for a pilot scheme to begin at Tillingbourne School in Chilworth
Chilworth
Chilworth is a village in Hampshire, UK, very close to the city of Southampton. Good travel connections and restricted development have led to the village becoming particularly affluent...

, with an official launch on March 17, 2006. Over the following five years it was expanded to cover 14 schools in the area, although it continued to be only a pilot with a projected end date of December 2010.

In September 2009 Surrey County Council announced a decision to cease funding the program from July 2010, citing the cost of £900,000 per year as too expensive for a system which benefited only 1% of Surrey schoolchildren. A petition against the decision received 1500 signatures in 11 days. The decision was reviewed in November 2009 with a view to extending the service to operate until July 2011, but despite criticism was not overturned. The park and ride contract also ended in July 2010; it was initially due to finish in December 2010, but was brought forward to coincide with the end of the school bus operation.

The 22 buses used on the service returned to owners Surrey County Council at the end of the scheme. All were Dennis Dart SLF/East Lancs Myllennium
East Lancs Myllennium
The East Lancs Myllennium is a type of bus body built on MAN, Volvo, DAF/VDL and Alexander Dennis chassis. It was built as a single and double deck body, with double deck bodies having slightly different names .-Single decker:...

s. They have since seen loaned to other operators; three to Safeguard Coaches
Safeguard Coaches
Safeguard Coaches is a bus and coach operator based in the Surrey town of Guildford, England.Established in 1924, Safeguard currently provide a number of bus services around Guildford, some of which are jointly operated with Arriva Guildford and West Surrey, and coach private hire services over a...

 for continued use on the Guildford park and ride, one to Arriva and 14 to Abellio Surrey
Abellio (UK bus company)
Abellio London and Abellio Surrey operate buses in London and Surrey. They are part of the Abellio Group owned by the Nederlandse Spoorwegen.-History:...

, the latter two as part of Surrey CC's Bus Review. The final four were loaned to Southdown PSV
Southdown PSV
Link title Southdown PSV Limited is a medium sized country bus operator with 22 various routes across East Surrey and West Kent. Most of their routes are operated on behalf of Surrey County Council or Kent County Council, other work includes Railway replacement services for emergencies and planned...

.

See also

  • First Student America
    First Student
    First Student, a division of FirstGroup America, is a brand used by the British transport company FirstGroup for student transport in the United States. According to the company's website, it is the largest provider of school bus services in the United States. The company operates out of 650...

  • First Student Canada
    First Student Canada
    First Student Canada, a subsidiary of the British company FirstGroup and a division of FirstGroup America, is a major contractor of school bus services and public transit systems. The company provides services in Canada comparable to those delivered by sister companies First Transit and First...

  • List of bus operators of the United Kingdom
  • School bus contractor
    School bus contractor
    A school bus contractor is a private company or proprietorship that provides student transport services to a school district or non-public school. Of the 450,000 school buses operating in the United States, it is estimated that approximately 39% are operated by school bus contractors...


External links

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