Filmi pop is a term first coined by Pakistan

Pakistan

Pakistan , officially the Islamic Republic of Pakistan is a sovereign state in South Asia. It has a coastline along the Arabian Sea and the Gulf of Oman in the south and is bordered by Afghanistan and Iran in the west, India in the east and China in the far northeast. In the north, Tajikistan...

i music journalist, M Ali Tim in 1990 but made famous by the country's most influential pop critic, Nadeem F. Paracha

Nadeem F. Paracha

Nadeem Farooq Paracha , , is a left-liberal Pakistani journalist, cultural critic, satirist and short story writer.-Early life:...

. In 1966, a talented young playback singer

Playback singer

A playback singer is a singer whose singing is prerecorded for use in movies. Playback singers record songs for soundtracks, and actors or actresses lip-sync the songs for cameras, while the actual singer does not appear on screen.-South Asia:...

 Ahmed Rushdi

Ahmed Rushdi

Ahmed Rushdi, SI, PP was a versatile Pakistani playback singer who worked in film music and was "an important contributor to the Golden Age of Pakistani film music." Rushdi is acclaimed as one of the greatest singers ever lived in south asia and was a natural baritone, yet could sing high tenor...

 (now considered as one of the greatest singers of south asia) sang the first South Asian pop song “Ko-Ko-Korina”" for the film Armaan

Armaan (1966 film)

Armaan is a Pakistani black-and-white film produced by Waheed Murad and directed by Pervaiz Malik. It was the first Pakistani film to complete 75 weeks in cinemas and, thus, became the first Pakistani "Platinum Jubilee" film...

. Composed by Sohail Rana

Sohail Rana

Sohail Rana is a Pakistani music composer for films. He was introduced by actor Waheed Murad in Pakistan film industry and gained popularity when singer Ahmed Rushdi sang his compositions in such films like Arman and Doraha. He is now based in Canada.-Early Life and career:Sohail Rana was born in...

, the song was a blend of 60s bubblegum pop

Bubblegum pop

Bubblegum pop is a genre of pop music with an upbeat sound contrived and marketed to appeal to pre-teens and teenagers, produced in an assembly-line process, driven by producers, often using unknown singers.Bubblegum's classic period ran from 1967 to 1972...

, rock and roll

Rock and roll

Rock and roll is a genre of popular music that originated and evolved in the United States during the late 1940s and early 1950s, primarily from a combination of African American blues, country, jazz, and gospel music...

 twist music

Twist (dance)

The Twist was a dance inspired by rock and roll music. It became the first worldwide dance craze in the early 1960s, enjoying immense popularity among young people and drawing fire from critics who felt it was too provocative. It inspired dances such as the Jerk, the Pony, the Watusi, the Mashed...

 and Pakistani film music. This genre would later be termed as ‘filmi pop

Filmi pop

Filmi pop is a term first coined by Pakistani music journalist, M Ali Tim in 1990 but made famous by the country's most influential pop critic, Nadeem F. Paracha...

.
Paired with Runa Laila

Runa Laila

Runa Laila is a singer of the Indian subcontinent who is from Bangladesh. She started her career from Pakistan film industry and is effective in Ghazals also. She made a hit pair with famous singer Ahmed Rushdi after replacing Mala. She also has done numerous playbacks for movies in Bangladesh,...

, the singer is considered the pioneering father of pop music

Pop music

Pop music is usually understood to be commercially recorded music, often oriented toward a youth market, usually consisting of relatively short, simple songs utilizing technological innovations to produce new variations on existing themes.- Definitions :David Hatch and Stephen Millward define pop...

, mostly hip-hop and disco

Disco

Disco is a genre of dance music. Disco acts charted high during the mid-1970s, and the genre's popularity peaked during the late 1970s. It had its roots in clubs that catered to African American, gay, psychedelic, and other communities in New York City and Philadelphia during the late 1960s and...

, in South Asia

South Asia

South Asia, also known as Southern Asia, is the southern region of the Asian continent, which comprises the sub-Himalayan countries and, for some authorities , also includes the adjoining countries to the west and the east...

.

Following Rushdi's success, Christian

Christianity in Pakistan

Christianity is the largest religious minority in Pakistan. The total number of Christians in Pakistan is approximately 2,800,000 in 2008, or 1.6% of the population. Of these, approximately half are Roman Catholic and half Protestant...

 bands specialising in jazz

Jazz

Jazz is a musical style that originated at the beginning of the 20th century in African American communities in the Southern United States. It was born out of a mix of African and European music traditions. From its early development until the present, jazz has incorporated music from 19th and 20th...

 started performing

Gig (musical performance)

Gig is slang for a musical engagement in which musicians are hired. Originally coined in the 1920s by jazz musicians, the term, short for the word "engagement", now refers to any aspect of performing such as assisting with performance and attending musical performance...

 at various night clubs and hotel lobbies in Karachi

Karachi

Karachi is the largest city, main seaport and the main financial centre of Pakistan, as well as the capital of the province of Sindh. The city has an estimated population of 13 to 15 million, while the total metropolitan area has a population of over 18 million...

, Hyderabad

Hyderabad, Sindh

is the second largest city in the Sindh province of Pakistan. It is the seventh largest city in the country. The city was founded in 1768 by Mian Ghulam Shah Kalhoro upon the ruins of a Mauryan fishing village along the bank of the Indus known as Neroon Kot...

 and Lahore

Lahore

Lahore is the capital of the Pakistani province of Punjab and the second largest city in the country. With a rich and fabulous history dating back to over a thousand years ago, Lahore is no doubt Pakistan's cultural capital. One of the most densely populated cities in the world, Lahore remains a...

. They would usually sing either famous American jazz hits or cover Rushdi's songs. Rushdi sang playback hits along with Laila until the Bangladesh Liberation War

Bangladesh Liberation War

The Bangladesh Liberation War was an armed conflict pitting East Pakistan and India against West Pakistan. The war resulted in the secession of East Pakistan, which became the independent nation of Bangladesh....

 when East Pakistan was declared an independent state. Laila, being a Bengali, decided to leave for the new-found Bangladesh

Bangladesh

Bangladesh , officially the People's Republic of Bangladesh is a sovereign state located in South Asia. It is bordered by India on all sides except for a small border with Burma to the far southeast and by the Bay of Bengal to the south...

.