Fashion in the United States
Encyclopedia
Apart from professional business attire, fashion in the United States is eclectic and predominantly informal. While Americans' diverse cultural roots are reflected in their clothing, particularly those of recent immigrants, cowboy hat
Cowboy hat
The cowboy hat is a high-crowned, wide-brimmed hat best known as the defining piece of attire for the North American cowboy. Today it is worn by many people, and is particularly associated with ranch workers in the western and southern United States, western Canada and northern Mexico, with...

s and boots
Cowboy boot
Cowboy boots refer to a specific style of riding boot, historically worn by cowboys. They have a Cuban heel, rounded to pointed toe, high shaft, and, traditionally, no lacing...

 and leather motorcycle jackets are emblematic of specifically American styles. Blue jeans
Jeans
Jeans are trousers made from denim. Some of the earliest American blue jeans were made by Jacob Davis, Calvin Rogers, and Levi Strauss in 1873. Starting in the 1950s, jeans, originally designed for cowboys, became popular among teenagers. Historic brands include Levi's, Lee, and Wrangler...

 were popularized as work clothes in the 1850s by merchant Levi Strauss
Levi Strauss
Levi Strauss was a German-Jewish immigrant to the United States who founded the first company to manufacture blue jeans. His firm, Levi Strauss & Co., began in 1853 in San Francisco, California.-Origins:...

, a German immigrant in San Francisco, and adopted by many American teenagers a century later. They are now widely worn on every continent by people of all ages and social classes. Along with mass-marketed informal wear in general, blue jeans are arguably U.S. culture's primary contribution to global fashion. The country is also home to the headquarters of many leading designer label
Designer label
The term designer label refers to clothing and other personal accessory items sold under an often prestigious marque which is commonly named after a designer. The term is most often only applied to luxury items...

s such as Ralph Lauren
Ralph Lauren
Ralph Lauren is an American fashion designer and business executive; best known for his Polo Ralph Lauren clothing brand.-Early life:...

 and Calvin Klein
Calvin Klein
Calvin Richard Klein is an American fashion designer who launched the company that would later become Calvin Klein Inc. in 1968. In addition to clothing, Klein has also given his name to a range of perfumes, watches, and jewelry....

. Labels such as Abercrombie & Fitch
Abercrombie & Fitch
Abercrombie & Fitch is an American retailer that focuses on casual wear for consumers aged 18 to 22. It has over 300 locations in the United States, and is expanding internationally....

 and Eckō
Ecko
Eckō unltd. is a brand of urban lifestyle clothing founded by fashion designer Marc Ecko, that has been popular since the late 1990s, and moved into the mainstream urban culture in the early 2000s. It is most often associated with hip-hop people. The style is based on graffiti art.The creation of...

 cater to various niche market
Niche market
A niche market is the subset of the market on which a specific product is focusing; therefore the market niche defines the specific product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact...

s. Another type of clothing worn throughout the United States by many types of people is the T-shirt
T-shirt
A T-shirt is a style of shirt. A T-shirt is buttonless and collarless, with short sleeves and frequently a round neck line....

. It can be plain and white, or colored with company logos or funny messages. T-shirts are arguably the most worn type of shirt in the United States.

Dress
Clothing
Clothing refers to any covering for the human body that is worn. The wearing of clothing is exclusively a human characteristic and is a feature of nearly all human societies...

 norms in the United States are generally consistent with those of other post-industrial western nations and has become largely informal since the mid 20th century. Clothing in the United States also depends on a variety of factors including location, venue, and demographic factors such as ethnicity.
Blue jeans
Blue Jeans
"Blue Jeans" is a sentimental popular song written by Harry D. Kerr and Lou Traveller in 1920. In the song, the singer is reminiscing about a long-ago young love that happened somewhere in the "hills of the old Cumberland." The chorus echoes the singer's longing:* The Parlor Songs Collection.* by...

 are a consistent fashion trend among all classes. The western states are commonly noted for being more informal in their manner of dress than those closer to the eastern seaboard. Furthermore, individuals belonging to certain ethnic groups such as some Native American tribal members and individuals of Scottish descent may wear clothing to represent their ethnic identity at certain events. Conspicuous consumption and a desire for quality have also lead to a strong preference for designer label
Designer label
The term designer label refers to clothing and other personal accessory items sold under an often prestigious marque which is commonly named after a designer. The term is most often only applied to luxury items...

 clothing among many in the middle and upper classes.

Fashion norms have changed greatly from decade to decade. The United States has generally followed and in some cases led trends in the history of Western fashion
History of Western fashion
The history of Western fashion is the story of the changing fashions in clothing for men and women in Western Europe and other countries under its influence from the 12th century to the present.-History of fashion by period:...

. It has some unique regional clothing styles, such as western wear
Western wear
Western wear is a category of men's and women's clothing which derives its unique style from the clothes worn in the 19th-century American West. It ranges from accurate historical reproductions of pioneer, mountain man, Civil War, cowboy and vaquero clothing to the stylized garments popularized by...

.

The toleration for body expression that deviates from the mainstream such as complete body tattoos or nudism is strongly linked to the sub-culture and location in which an individual may find him or herself. Generally speaking the United States tends to be less tolerant towards nudity than Western Europe, even in more tolerant areas such as California. As stated above the tolerance shown for personal expression such as cross-dressing
Cross-dressing
Cross-dressing is the wearing of clothing and other accoutrement commonly associated with a gender within a particular society that is seen as different than the one usually presented by the dresser...

, piercing, etc... varies greatly with location and sub-culture and may be completely appropriate in one venue while being taboo
Taboo
A taboo is a strong social prohibition relating to any area of human activity or social custom that is sacred and or forbidden based on moral judgment, religious beliefs and or scientific consensus. Breaking the taboo is usually considered objectionable or abhorrent by society...

in another.
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