Extravaganza (Music Festival) - AbsoluteAstronomy.com

Extravaganza is an annual free campus music festival

Music festival

A music festival is a festival oriented towards music that is sometimes presented with a theme such as musical genre, nationality or locality of musicians, or holiday. They are commonly held outdoors, and are often inclusive of other attractions such as food and merchandise vending machines,...

held at the University of California, Santa Barbara

University of California, Santa Barbara

The University of California, Santa Barbara, commonly known as UCSB or UC Santa Barbara, is a public research university and one of the 10 general campuses of the University of California system. The main campus is located on a site in Goleta, California, from Santa Barbara and northwest of Los...

that began in 1979 and has been held every year since 1989. It takes place towards the end of spring quarter and is funded by a student lock-in fee. The event is planned, promoted, and run by the Associated Students Program Board

AS Program Board

The University of California, Santa Barbara Associated Students Program Board was created in the Spring of 1978. By The Legal Code of the Associated Students of the University of California Santa Barbara within the By-Laws of Section 7, Article XI, Section 23, A.S...

.

Extravaganza is held in Harder Stadium

Harder Stadium

Harder Stadium is a 17,000 seat, outdoor multi-purpose stadium on the campus of the University of California, Santa Barbara in Santa Barbara, California. It serves as the on-campus soccer stadium for both the men's and women's programs...

and draws thousands of students and out of town visitors every year. Non-UCSB students may no longer attend the 2011 show, unlike previous years. The stage occupies the north end of the field while booths for student groups, sponsors, and activities line the sides. Attendees must comply with a mandatory pat down and bag search (carried out by Community Service Organization officers) before entering the stadium.

History

Extravaganza began as a small showcase for local bands and has since expanded to feature well-known acts.

Extravaganza used to feature two stages, but this practice was ended in 2005 due to a decision to downsize the number of bands in favor of bigger-name acts. However, the first performer remains a local act, usually chosen through a Battle of the Bands.

May 16, 2009 was Extravaganza's 30th anniversary. The format of the festival was altered in order to mark this special occasion. Instead of being the usual day show (11 AM to dusk), X '09 transitioned from day to night, with gates opening at 3 PM and the headliner (Ludacris

Ludacris

Christopher Brian Bridges , better known by his stage name Ludacris, is an American rapper and actor. Along with his manager, Chaka Zulu, Ludacris is the co-founder of Disturbing tha Peace, an imprint distributed by Def Jam Recordings...

) concluding his set at approximately midnight. A large high definition screen was placed next to the stage in order to give the back of the crowd a better view of the acts. ASPB requested student-made short film submissions to be played between sets.

1980s

June 1, 1980

Jailbait, Reverie, Tom Ball & Kenny Sultan, Oasis, Steve Wood & Beth Fichet Band, John Kay

John Kay (musician)

John Kay is a German-Canadian singer, songwriter and guitarist known as the frontman of Steppenwolf...

& Steppenwolf

Steppenwolf (band)

Steppenwolf are a Canadian-American rock group that was prominent in the late 1960s. The group was formed in 1967 in Los Angeles by vocalist John Kay, guitarist Michael Monarch, bassist Rushton Moreve, keyboardist Goldy McJohn and drummer Jerry Edmonton after the dissolution of Toronto group The...

, Cecilio & Kapono

Cecilio & Kapono

Cecilio & Kapono are a Hawaiian music duo formed in 1973, comprising Henry Kapono Ka’aihue and Cecilio David Rodriguez, who have released 14 albums to date...

May 31, 1981

100%, Missing Persons, Pelin, Wild Blue Yonder, Eric Burdon

Eric Burdon

Eric Victor Burdon is an English singer-songwriter best known as a founding member and vocalist of rock band The Animals, and the funk rock band War and for his aggressive stage performance...

, Paul Rodriguez, Contingency

May 16, 1982

The Beat, D-Day, Al Vizzutti, Skanksters

Skanksters

Skanksters are a Norwegian ska band that formed in 1992. They have released several EPs and one full album, Shaven not Stirred. The band also has songs on several compilation albums in Europe. The band is signed to CCAP, a small record label based in Stavanger, Norway.They made it to the second...

, Pura Vida

May 21, 1983

Mojo, Transport, One Heart, 20/20

20/20 (band)

20/20 was an American power pop band based in Hollywood, California. They were active from 1977 to 1983 and reunited during the mid 1990s to the late 1990s. Steve Allen and Ron Flynt had played together in Tulsa in 1976, and Steve decided to move to Los Angeles in 1977 after fellow Tulsa natives...

, Tommy Tutone

Tommy Tutone

Tommy Tutone is a New Wave band, best known for its 1982 hit "867-5309/Jenny", which peaked at #4 on the Billboard Hot 100. Although it is usually referred to as a San Francisco band, it was actually based in Willits, California, at the time that "Jenny" was released...

May 20, 1984

Jack Mack and the Heart Attack, The Ventures

The Ventures

The Ventures is an American instrumental rock band formed in 1958 in Tacoma, Washington. Founded by Don Wilson and Bob Bogle, the group in its various incarnations has had an enduring impact on the development of music worldwide. With over 100 million records sold, the group is the best-selling...

, Mr. Mister

Mr. Mister

Mr. Mister is an American pop rock band most popular in the 1980s. The band's name came from an inside joke about a Weather Report album called Mr. Gone where they referred to each other as "Mister This" or "Mister That", and eventually selected "Mr. Mister." Mr. Mister may be considered as...

, The Rastafarians, The Michael Jackson

Michael Jackson

Michael Joseph Jackson was an American recording artist, entertainer, and businessman. Referred to as the King of Pop, or by his initials MJ, Jackson is recognized as the most successful entertainer of all time by Guinness World Records...

Band

May 17, 1986

Lone Justice

Lone Justice was an American country rock band formed in 1982 by guitarist Ryan Hedgecock and singer Maria McKee.-Early era:They began their career as part of the L.A. cowpunk scene of the 1980s. Lone Justice was inspired by Hedgecock and McKee's mutual affection for rockabilly and country music...

, The Busboys

The Busboys

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, Babylon Warriors, Fishbone

Fishbone

Fishbone is a U.S. alternative rock band formed in 1979 in Los Angeles, California, which plays a fusion of ska, punk rock, funk, hard rock and soul. Critics have noted of the band: "Fishbone was one of the most distinctive and eclectic alternative rock bands of the late '80s...

, IV All Stars

May 17, 1987

Common Sense

Common Sense (band)

Common Sense is an American reggae and alternative rock band from Orange County, California. They are known for playing in the Mercury Mariner commercial. Since their formation in 1987, they have released five albums under their own label, Common Sense Records...

, Confusion, Burning Couches, Crucial DBC

May 6, 1989

Jane's Addiction

Jane's Addiction is an American alternative rock band formed in Los Angeles, California in 1985. The band's original line-up featured Perry Farrell , Dave Navarro , Eric Avery and Stephen Perkins . After breaking up in 1991, Jane's Addiction briefly reunited in 1997 and again in 2001, both times...

, Mary's Danish

Mary's Danish

Mary's Danish were an alternative rock band that was formed in Los Angeles, California in the late 1980s and released a series of albums until 1992. The band creatively blended of rock, funk, country and soul elements....

, Toad The Wet Sprocket

Toad the Wet Sprocket

Toad the Wet Sprocket is an American alternative rock band formed in 1986. The band consists of singer/guitarist Glen Phillips, guitarist Todd Nichols, bassist Dean Dinning, and drummer Randy Guss. The band enjoyed chart success in the 1990s with the singles "Walk on the Ocean," "All I Want,"...

, Common Sense

Common Sense (band)

, Burning Couches

1990s

May 19, 1990

Agent Orange

Agent Orange (band)

Agent Orange is an American punk rock band formed in Orange County, California in 1979. The band is one of the first to mix punk rock with surf music. They first gained attention with their song "Bloodstains" which they released on their own 7" E.P. An early demo of the song was presented to...

, Havalina

Havalina

Havalina Rail Co. or just Havalina was an eclectic rock band from Long Beach, California. Many of Havalina's releases were regional concept albums. According to the band's website, the band's name was inspired by the song "Havalina" by The Pixies. Havalina was active from 1992 through 2005. ...

, Timmy Gatling, Everlast

Everlast (musician)

Erik Francis Schrody , better known by his stage name Everlast, is a Grammy Award-winning American rapper and songwriter, known for his solo hit "What It's Like" and as the front-man for rap group House of Pain. He is also part of the hip-hop supergroup La Coka Nostra, which consists of members of...

, The Groov, The Itch, Milestone Easy, The Mudheads

May 11, 1991

Mary's Danish

, Trulio Disgresias, No Doubt

No Doubt

No Doubt is an American rock band from Anaheim, California that formed in 1986. The ska-pop sound of their first album No Doubt , failed to make an impact...

, Lula and Afro Brasil, Dread Flimstone, Ugly Kid Joe

Ugly Kid Joe

Ugly Kid Joe is an American hard rock band from Isla Vista, California. The band's name spoofs that of another band, Pretty Boy Floyd. Ugly Kid Joe's sound includes a range of styles, including rock, glam metal, hard rock and heavy metal....

, Montage W/ Soul

May 16, 1992

Eleven

Eleven (band)

Eleven was a hard rock band from Los Angeles, California, formed in 1990 by Alain Johannes , Natasha Shneider , and Jack Irons .-History:...

, Fungo Mungo, Skankin' Pickle

Skankin' Pickle

Skankin' Pickle was an American ska punk band formed in San Jose, California that was active from 1989 to 1996.-Biography:Skankin' Pickle first formed in December 1988, made up of students from Westmont High School and Los Gatos High School. The band played their first show on April 28, 1989,...

, Indica, Los Guys, Evil Farmer

May 22, 1993

Fishbone

, The Pharcyde

The Pharcyde

The Pharcyde are an alternative hip hop group based in South Central Los Angeles. The original four members of the group are Imani , Slimkid3 , Bootie Brown and Fatlip . DJ Mark Luv was the group's first DJ, followed by producer J-Swift and then J Dilla...

, Taumbu, Half Way Home, Sun 60

Sun-60

Sun-60 were a Los Angeles Alternative rock band from 1987-1996.The band was notable for the vocal gymnastics of Joan Jones, the guitar riffs of David Russo, clever song-writing, and an eclectic combination of styles, including folk, alt rock, pop, and blues.Despite a cult following, considerable...

, Mother Tongue, The Graceful Punks

May 21, 1994

They Might Be Giants

They Might Be Giants is an American alternative rock band formed in 1982 by John Flansburgh and John Linnell. During TMBG's early years Flansburgh and Linnell were frequently accompanied by a drum machine. In the early 1990s, TMBG became a full band. Currently, the members of TMBG are...

, Del tha Funkee Homosapien

Del tha Funkee Homosapien

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, Frente!

Frente!

Frente! are an Australian alternative rock group, formed in 1991. The original lineup featured singer Angie Hart, founder and guitarist Simon Austin, bassist Tim O'Connor , and drummer Mark Picton...

, Casual

Casual (rapper)

Jon Owens , known by his stage name Casual, is an American rapper from Oakland, California and one of the founding members of the alternative hip hop collective Hieroglyphics...

, The Muffs

The Muffs

The Muffs are a rock band based in Southern California, formed in 1991 and led by Kim Shattuck.-History:The Muffs' leader is singer-songwriter Kim Shattuck...

, The Grays

The Grays (band)

The Grays were a short-lived rock band comprising singer/songwriters/multi-instrumentalists Jon Brion, Jason Falkner, Buddy Judge, and Dan McCarroll...

, Ben Harper

Ben Harper

Benjamin Chase "Ben" Harper is an American singer-songwriter and musician. Harper plays an eclectic mix of blues, folk, soul, reggae and rock music and is known for his guitar-playing skills, vocals, live performances and activism. Harper's fan base spans several continents...

May 13, 1995

Sublime

Sublime (band)

Sublime was an American ska punk band from Long Beach, California, formed in 1988. The band's line-up, unchanged until their breakup, consisted of Bradley Nowell , Eric Wilson and Bud Gaugh . Michael "Miguel" Happoldt also contributed on a few Sublime songs, such as "New Thrash." Lou Dog, Nowell's...

, Coolio

Coolio

Artis Leon Ivey Jr. , better known by the stage name Coolio, is an American musician, rapper, actor and record producer.-Late 80s:He recorded two singles in the late 80s, titled "Watcha Gonna Do" and "You're Gonna Miss Me"...

, The Untouchables, Mojo Nixon

Mojo Nixon

Mojo Nixon is an American musician, known for playing psychobilly music...

, The Fuzz, The Nonce

The Nonce

For Craig Gibb see NonceThe Nonce was a hip-hop duo from Los Angeles, California, that was active in the 1990s...

, Jimmy 2 Times

May 18, 1996

NOFX

NOFX is an American punk rock band from Los Angeles, California .The band was formed in 1983 by vocalist/bassist Fat Mike and guitarist Eric Melvin. Drummer Erik Sandin joined NOFX shortly after. In 1991 El Hefe joined to play lead guitar and trumpet, rounding out the current line-up...

, Aceyalone

Aceyalone

Eddie Hayes, better known by his stage name Aceyalone, is an American rapper.He is a founding member of the Freestyle Fellowship. Apart from his role in Freestyle Fellowship, Aceyalone is also a member of Haiku D'Etat and The A-Team , and he is a co-founder of Project Blowed.After releasing a...

, Skankin' Pickle

Skankin' Pickle

, Tha Alkaholiks

Tha Alkaholiks

Tha Alkaholiks, also known as Tha Liks, was an American hip hop group from Los Angeles, California. Since the early 1990s they have produced funky, upbeat, hedonism-themed party music with a hardcore hip hop edge, powered by the beats of DJ and producer E-Swift and the lively, comedic rhymes of...

, Big Bad Voodoo Daddy

Big Bad Voodoo Daddy

Big Bad Voodoo Daddy is a contemporary swing revival band from southern California. Their notable singles include "Go Daddy-O", "You & Me & the Bottle Makes 3 Tonight ", and "Mr. Pinstripe Suit". The band played the Super Bowl XXXIII half-time show in 1999.The band was originally formed in Ventura,...

, Jimmy 2 Times

May 17, 1997

Ben Harper

, Five For Fighting

Five for Fighting

Five for Fighting is the stage name of American singer-songwriter John Ondrasik. He is best known for his piano-based rock, such as the Top 40 songs "Superman " , "100 Years" , and "The Riddle" .-Early years:...

, Kurtis Blow

Kurtis Blow

Kurt Walker , better known by his stage name Kurtis Blow, is an American rapper and record producer. He is one of the first commercially successful rappers and the first to sign with a major record label...

, Down By Law

Down by Law (band)

Down by Law is a punk rock band formed in 1989 by former All frontman Dave Smalley, who is the their only permanent member. The band has recorded 7 studio albums. They stayed on Epitaph Records until 1998 and have since switched to labels. Down by Law has never achieved substantial commercial...

, The Upbeat, Cool Water Canyon, The Leftovers

The Leftovers

The Leftovers are an American pop punk band from Portland, Maine, made up of Kurt Baker , Andrew Rice , Matt Anderson , and Adam Woronoff .-History:...

, Fidget

May 16, 1998

Social Distortion

Social Distortion is an American punk rock band formed in 1978 in Fullerton, California. The band currently consists of Mike Ness , Jonny Wickersham , Brent Harding and David Hidalgo, Jr...

, The Roots

The Roots

The Roots is an American hip hop/neo soul band formed in 1987 by Tariq "Black Thought" Trotter and Ahmir "Questlove" Thompson in Philadelphia, Pennsylvania. They are famed for beginning with a jazzy, eclectic approach to hip hop which still includes live instrumentals...

, Royal Crown Revue

Royal Crown Revue

The Royal Crown Revue is a band formed in 1989 in Los Angeles, California. They are often credited with starting the Swing Revival movement. Live, RCR has been extremely successful: They participated in 1998's Vans Warped Tour, opened for the B-52s and The Pretenders and played at major US Jazz...

, Ozomatli

Ozomatli

Ozomatli is a seven to ten piece band playing primarily Latin, hip hop, and rock music, formed in 1995 in Los Angeles. They are known both for their vocal activist viewpoints and their wide array of musical styles - including salsa, jazz, funk, reggae, rap, and others.In a 2007 NPR interview, band...

, Animal Liberation Orchestra

Animal Liberation Orchestra

Animal Liberation Orchestra is an American musical group, currently signed on Jack Johnson's Brushfire Records label. They have released three full length albums...

, Afrodisiac

May 22, 1999

Run-D.M.C.

Run–D.M.C. was an American hip hop group from Hollis, in the Queens borough of New York City. Founded by Joseph "Run" Simmons, Darryl "D.M.C." McDaniels, and Jason "Jam-Master Jay" Mizell, the group is widely acknowledged as one of the most influential acts in the history of hip hop culture.Run–D.M.C...

, The Vandals

The Vandals

The Vandals are an American rock band established in 1980 in Huntington Beach, California. They have released ten full-length studio albums and two live albums and have toured the world extensively, including performances on the Vans Warped Tour...

, Del tha Funkee Homosapien

Del tha Funkee Homosapien

Teren Delvon Jones , better known as Del the Funky Homosapien or Del tha Funkee Homosapien, is an American MC.-Early life and beginnings: 1990-1997:...

2000s

May 20, 2000

Spearhead

Michael Franti

Michael Franti is an American poet, musician, and composer. He is the creator and lead vocalist of Michael Franti & Spearhead, a band that blends hip hop with a variety of other styles including funk, reggae, jazz, folk, and rock...

, Ozomatli

Ozomatli

, The Black Eyed Peas

The Black Eyed Peas

The Black Eyed Peas are an American pop group , formed in Los Angeles, California, in 1995. The group includes rappers will.i.am, apl.de.ap, and Taboo, and singer Fergie. Since the release of their third album Elephunk in 2003, the group has sold an estimated 56 million records worldwide...

, The Aquabats

The Aquabats

The Aquabats are an American rock band formed in 1994 in Orange County, California. They have released five full-length studio albums and have toured internationally. They are best known for their mythology, in which they claim to be superheroes on a quest to save the world from evil through music...

June 2, 2001 - Took place at Rob Field due to Harder Stadium renovations.

Main Stage - The Pharcyde

The Pharcyde

, Save Ferris

Save Ferris

Save Ferris was a ska punk band formed circa 1995 in Orange County, California. Their name is a reference to the 1986 film Ferris Bueller's Day Off.-History:...

, Tha Liks, Jack Johnson

Jack Johnson (musician)

Jack Johnson was born May 18, 1975 is an American folk rock singer-songwriter, surfer and musician known for his work in the soft rock and acoustic genres. In 2001, he achieved commercial success after the release of his debut album, Brushfire Fairytales. He has since released four more albums, a...

, Ozma

Ozma (band)

Ozma is a rock band from Pasadena, California. The band's sound is a mix of new-wave–influenced power pop and Casiotone-driven melodies sustained by heavy guitar riffs. The complexity of Ozma's songs grew considerably during the band's initial nine-year history...

Second Stage - Gravity Willing, Titsofrenix, Warsaw, Ambionic, Pressure 4-5, New Boyz

May 18, 2002

De La Soul

De La Soul is an American hip hop trio formed in 1987 on Long Island, New York. The band is best known for their eclectic sampling, quirky lyrics, and their contributions to the evolution of the jazz rap and alternative hip hop subgenres...

, The Breeders

The Breeders

The Breeders are an American alternative rock band formed in 1988 by Kim Deal of the Pixies and Tanya Donelly of Throwing Muses. The band has experienced a number of line-up changes; the current line-up consists of Kim Deal , her twin sister Kelley Deal , Jose Medeles , Mando Lopez Todd the Fox...

, Zebrahead

Zebrahead

Zebrahead is an American punk rock band from Orange County, California, which fuses elements of Rapcore, Pop Punk, Alternative Rock, Alternative Metal, and Funk Metal.-1996–98: Formation:...

, Aceyalone

Aceyalone

May 17, 2003

Main Stage - Dilated Peoples

Dilated Peoples

Dilated Peoples is an American hip hop group from Los Angeles, California. The group achieved notability in the underground hip hop community, although they have had little mainstream success in the US, with the exception of the song "This Way," a 2004 collaboration with Kanye West and Xzibit...

, Slightly Stoopid

Slightly Stoopid

Slightly Stoopid is an American band based in Ocean Beach, San Diego, California, who describe their music as "a fusion of acoustic rock and blues with reggae, hip-hop, and punk". As a band, they have released eight albums with their sixth studio album, entitled Slightly Not Stoned Enough To Eat...

, Eve 6

Eve 6

Eve 6 is an American rock band from Southern California, who are most well known for their hit singles "Inside Out", "Leech", and the slow anthem "Here's to the Night". They disbanded in 2004, returned in 2007 with a new lineup, and finally reunited with all three original members in March 2011...

, Nerf Herder, Dredg

Dredg

Dredg is an American rock group formed in 1993 in Los Gatos, California. The band consists of vocalist Gavin Hayes, guitarist Mark Engles, bassist Drew Roulette and drummer Dino Campanella....

Second Stage - Ankore, Kissing Tigers, the History Of, Blue Room, Falsehood

May 22, 2004

Main Stage - MxPx

MxPx

MxPx is a pop punk band from Bremerton, Washington with connections to the Christian punk scene. The band has recorded eight studio albums, four EPs, four compilation albums, a live album, a VHS tape, a DVD and released 20 singles....

, Talib Kweli

Talib Kweli

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, Donavon Frankenreiter

Donavon Frankenreiter

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, The Bronx

The Bronx (band)

The Bronx is an American hardcore punk band from Los Angeles formed in 2002. The band's current lineup consists of vocalist Matt Caughthran, guitarists Joby J. Ford and Ken Horne, bass guitarist Brad Magers, and drummer Jorma Vik...

, MF Doom

MF Doom

Daniel Dumile is a hip hop artist who has taken on several stage names in his career, most notably MF DOOM, where the "MF" stands for metal face, and for tracks he has produced, metal fingers...

Second Stage - Code 415, The Colour, The Penfifteen Club, Satin, The Return

May 15, 2005

Busta Rhymes

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, Damian Marley

Damian Marley

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, RJD2

RJD2

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, The Walkmen

The Walkmen

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, The Hairbrain Scheme

The Hairbrain Scheme

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May 21, 2006

E-40

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, Pepper

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Pepper is a rock band originally from Kailua-Kona, Hawaii. The band's music is often classified as a combination of reggae, dub and rock. The band consists of vocalist/guitarist Kaleo Wassman, vocalist/bassist Bret Bollinger, and drummer Yesod Williams...

, Animal Liberation Orchestra

Animal Liberation Orchestra

Animal Liberation Orchestra is an American musical group, currently signed on Jack Johnson's Brushfire Records label. They have released three full length albums...

, The Pharcyde

The Pharcyde

, Rebelution

Rebelution (band)

Rebelution is a reggae band from Santa Barbara, California. Current members of Rebelution are Eric Rachmany, Rory Carey, Wesley Finley, and Marley Williams...

May 20, 2007

T.I.

Clifford Joseph Harris, Jr. , better known by his stage name T.I., is an American rap artist, film and music producer, actor and author. He is also the founder and co-chief executive officer of Grand Hustle Records....

, Ben Kweller

Ben Kweller

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, Mickey Avalon

Mickey Avalon

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, Suburban Legends

Suburban Legends

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, Boombox Orchestra

May 18, 2008

Nas

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, Hellogoodbye

Hellogoodbye

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, Saosin

Saosin

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, Blue Scholars

Blue Scholars

Blue Scholars is a hip hop duo based in Seattle, Washington, created in 2002 while the members, DJ Sabzi and MC Geologic, were students at the University of Washington....

, Out Of State

May 16, 2009

Ludacris

, Asher Roth

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(surprise guest), Girl Talk

Girl Talk (musician)

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, Cold War Kids

Cold War Kids

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, The Cool Kids

The Cool Kids

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, Rebelution

Rebelution (band)

Rebelution is a reggae band from Santa Barbara, California. Current members of Rebelution are Eric Rachmany, Rory Carey, Wesley Finley, and Marley Williams...

, Willy Northpole, The New Boombox Orchestra, Deejay Raph

May 15, 2010

Drake

Drake (entertainer)

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, Birdman (surprise guest), Edward Sharpe and the Magnetic Zeros

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, Chromeo

Chromeo

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, Super Mash Bros, Soul Minded

May 15, 2011

Cee Lo Green, Rusko

Rusko (musician)

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, Talib Kweli

Talib Kweli

Talib Kweli Greene , better known as Talib Kweli, is an American hip-hop artist and poet from Brooklyn, New York. His first name in Arabic means "student" or "seeker" ; his in Swahili means "true"...

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Attendance

May 22, 2004 : 7,000+
May 15, 2005 : 9,000+
May 21, 2006 : 7,000+
May 20, 2007 : 6,000+
May 18, 2008 : 8,000+
May 16, 2009 : 12,000+ overall, with 4,000+ in and out.
May 15, 2010 : 12,000+ at peak, with 1,500 circulating.

Line Up Release

Each year ASPB strives to announce the Extravaganza line up in a creative manner that engages student body participation.

May 18, 2008 : A flash mob of students acting like dinosaurs was organized as a banner bearing the line up was dropped in Storke Plaza.
May 16, 2009 : Fortune cookies holding the name of an act were distributed throughout campus to encourage students to share and discuss the line up.
April 29, 2010 : A viral marketing campaign was launched on Facebook, Twitter, and the official AS Program Board website. At peak, the website received 1,600 requests per second.

External links

UCSB Associated Students Program Board website - http://aspb.as.ucsb.edu/
Extravaganza 2005 Photo Album - http://photo.as.ucsb.edu/main.php/v/aspb/x05
Extravaganza 2006 Photo Album - http://photo.as.ucsb.edu/main.php/v/aspb/x06
Extravaganza 2007 Photo Album - http://photo.as.ucsb.edu/main.php/v/aspb/x07

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